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Visible Technologies

Empresariales Tecnología

Social Media is Changing the Landscape for Marketers who will Face new Challenges June 2007

Consumer Generated Media Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs Message Boards Social Networks Newsgroups Discussion Forums Product Reviews Personal Web Pages 44% of U.S. online adults are content creators” (Pew Research) Any type of message, communication or media that is created by individuals and freely accessible to anyone for informational or entertainment purposes

The Influencers “ Consumers turning to each other online is not a fad anymore. Consumer opinions are the most valued consumer tools in a crowded marketplace.” Forrester Research CGM is the fastest growing segment of the Web, with more than 1 million new articles of content posted every 24 hours.

Consumers Trust Other Consumers ,[object Object]

The Challenges The growth in the number of blogs and the influence of social sites like MySpace and YouTube have companies scrambling to figure what it all means to their bottom line

The Challenges Brands have no meaningful way to track or understand the impact of consumer comments in these sites

The Challenges There is no way to understand how PR campaigns are perceived in blogs to gauge results “… you cannot afford to close your eyes … they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours.”

The Challenges It’s impossible to quickly access in-depth information about who are the most influential bloggers in each area

The Challenges Responding and participating in online communities is a manual process with no way to manage consistent messaging across teams

The time to pay attention is Social Media is now

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Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.

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Social Media Preso (2)

1. Social Media is Changing the Landscape for Marketers who will Face new Challenges June 2007

4. The Influencers “ Consumers turning to each other online is not a fad anymore. Consumer opinions are the most valued consumer tools in a crowded marketplace.” Forrester Research CGM is the fastest growing segment of the Web, with more than 1 million new articles of content posted every 24 hours.

6. The Challenges The growth in the number of blogs and the influence of social sites like MySpace and YouTube have companies scrambling to figure what it all means to their bottom line

7. The Challenges Brands have no meaningful way to track or understand the impact of consumer comments in these sites

8. The Challenges There is no effective solution for collecting content in real time to help clients influence perceptions and protect their brand

9. The Challenges There is no way to understand how PR campaigns are perceived in blogs to gauge results “… you cannot afford to close your eyes … they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours.”

10. The Challenges It’s impossible to quickly access in-depth information about who are the most influential bloggers in each area

11. The Challenges Responding and participating in online communities is a manual process with no way to manage consistent messaging across teams

12. The time to pay attention is Social Media is now

Social Media Preso (2)

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