Virtual Fair carried out with the aim of complementing the largest digital marketing event in Spain. The virtual event remained online 3 months, offering recorded presentations and increasing the number of visitors and contacts exhibiting companies reached.

1. OMExpo & EXPO E-Commerce
Llano de Castellano 43 (28034) :: [Tel] +34 91 728 15 04 :: [Fax] +34 91 141 28 48
Case Study
Copyright 2011 | VisualMente ® All rights reserved | info@visualmente.com | www.visualmente.com

2. Challenge
Complement the physical and
the virtual trade show to
increase the number of contacts
made by visitors and exhibitors.
Boost the content, relation-
ships, and number of attendees
to get added value and greater
visitor, exhibitor and sponsor
satisfaction.
Solution
To achieve this, we used the solution of VisualEvents, an online platform that contains a confer-
ence center and exhibition area which allows access to presentations, products and services related
to digital marketing and electronic commerce, besides visits to companies stands.
53 conferences were broadcasted and 35 companies participated as exhibitors.
The virtual platform opened with all the contents from the following week of the physical event, and
was online until June 23rd, receiving new registered users till that date.
Llano de Castellano 43 (28034) :: [Tel] +34 91 728 15 04 :: [F ax] +34 91 141 28 48
Benefits Results
Increased impact of the exhibition
and conferences.
1.215 users registered.
Save time and money. 2.963 visits to the fair.
Increased user satisfaction. 2.547 accesses to 53 conferences.
Increased time visitors spend at
stands.
5.379 visits to 35 exhibitors.
3.286 downloads of sales documentation.
Copyright 2011 | VisualMente ® All rights reserved | info@visualmente.com | www.visualmente.com