Alex de Carvalho covered why visual storytelling is so effective. He provided a comprehensive review of how two disciplines; visual media and storytelling converge in our brain for maximum impact. His tips offered our audience actionable advice on how to develop a sound visual storytelling strategy. Alex presented at the Visual Storytelling Summit 2016.

1. Corporate Storytelling
Alex de Carvalho
@alexdc

2. I grew up in the age of broadcast media

3. Professionals with degrees
Space limitations Editors
Publishing process
Time constraints and deadlines Demographic targeting
The characteristics of broadcast media

4. Marketing
Public relations
Journalism
Communications
Run by committees of people

5. Photoshopped
advertising

6. Interruption
Marketing

7. Marketing
by template

9. Credit: Hugh MacLeod @gapingvoid

10. I had to unlearn what I had
learned in business school!
To practice social media,

11. Markets are relationships.
Relationships are conversations.
Conversations are stories.

13. Bruniquel Cave, France
Neanderthal stalagmite rings
175,600 years ago

15. 11/11/16
15
Story > visual grammar > platforms © 2016 Visual Storytelling
Institute LLC. All Rights Reserved.

23. A sense-making machine …

24. Stories connect the dots …

27. Joseph Campbell

29. Create Compelling Stories
• Find your core and connect through your passions
• It’s about your customers, not you: provide support
• Use outside voices: videos and interviews
• Ask people big questions, challenge them
• Be real and be yourself: share your own dreams and
challenges
• Open the side door: “The Making Of” & “B-Roll”

36. Fastest growth occurs in visual-based channels
11/11/16
Story > visual grammar > platforms © 2016 Visual Storytelling
Institute LLC. All Rights Reserved.

38. Wearables and connected cars and homes …

39. Augmented Reality

40. Virtual reality

42. Our attention span is dwindling
11/11/16
Story > visual grammar > platforms © 2016 Visual Storytelling
Institute LLC. All Rights Reserved.