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Brand Campaign Ohsnap

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Brand Campaign Ohsnap

  1. 1. V I V I A N E E D W A R D S , C O L T O N C L A Y , K A Y L E E B A R T O N , C A R S O N K I L P A T R I C K O H S N A P B R A N D C A M P A I G N
  2. 2. 02 8- CONTACT US 2- DURABILITY 4- AWARENESS 3- SUPPLY CHAIN KEY POINTS CURRENT SITUATION: BRAND POSITIONING 1- PRICE
  3. 3. OBJECTIVE -Influencer marketing -In-store retail sales -Increase social media presence GOALS
  4. 4. COMPETITIVE LANDSCAPE Best Price 374K IG followers Thick af Comparable price 17.7K IG followers Alternative design (yikes) POPSOCKET Comparable product ecosystem Thin (5mm) Need more brand awareness FLIP GRIP LOVE HANDLE
  5. 5. 10 TECH-LOVERS GYM GO-ERS FUNCTIONAL USERS Appearance of their technology products People who use the product while doing other activiies such as working out Kickstand, grip, and magnets TARGET CUSTOMER
  6. 6. MALE MID/LATE 20S GYMRAT TECH SAVVY ENJOYS GADGETS PRACTICAL MAKES $100K HIGH SCHOOL OR COLLEGE TEEN ENJOYS NETFLIX VALUES SLEEK APPEARANCE ASPIRING BUSINESS STUDENT CUSTOMER PERSONAS
  7. 7. Bring attention to ohsnap brand through social media and website traffic. Promote Snap 3 Pro and Snap Wallet User Engagement Paid posts and ads on Instagram, Facebook, Tik Tok, and Google Giveaways CAMPAIGN CONCEPT
  8. 8. CONCEPT MEDIA
  9. 9. EXPECTED RESULTS: BY END OF YEAR INCREASE INSTAGRAM FOLLOWING Instagram growth by 10k followers INCREASE IN SALES REVENUE Total sales revenue increase by approximately 10% 1. 2. 3.
  10. 10. Google Ads 50% Meta Ads 30% TikTok Ads 20% BUDGET : $35K FOR PAID MEDIA Budget more for TikTok Ad and Meta Ads to increase social media engagement Paid Media Budget TikTok: $1,750 Google: $4,375 Meta: $2,625 Spending per Quarter
  11. 11. Q U E S T I O N S ? T H A N K Y O U !

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