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Turn objections into

Financial: will I get my ROI (return on
investment)? How fast this will happen?

Counter argument
Facebook gives companies a 22% lift in

Product-needs risk. yes your product may Outline the features of your product in
detail. Give them a free trial
work for xyz, but will it work for me?
Competitor risk: fear of choosing the wrong Virgin has no problem detailing how
their service is better than that of Sky, to
great effect.
Compatibility risk: how does your solution Emphasize a minimal, if any, impact on
your prospect’s business.
fit into the way your prospect works