Done well, a landing page can be a dream come true: making money while you sleep.
But making an effective landing page is not an easy job. Done poorly, it will end up being a very sad and lonely place.
Here are the 8 essential elements that make a difference between an effective landing page and a ghost town, visited only by an occasional tumbleweed.
6. Headline formula: UVP =
UNIQUE VALUE PROPOSITION
“UVP is a single, clear and compelling message that states
why you are different and worth buying.” –Steve Blank
7. ! Hot fresh pizza delivered to your door in 30
minutes or it’s free (Domino’s).
! Not More Numbers, But Actionable Metrics
(USERcycle).
Try this: End result your prospect desires
+ specific period of time
+ remove objections
16. Give them an
“A-HA” MOMENT
With millions of
crowd -sourced
contacts
And Dun &
Bradstreet
company profiles
Give your prospect a glimpse of your secret sauce
What makes you unique?
22. Do you know what to put on your landing page?
Useful
resource
Useful tool
To help you create content for your landing pages
Check it out here:"
j.mp/SalesCanvas"
Sales pitch Canvas: A free (brainstorm) tool with
9 essential elements of any sales argumentation
25. Turn objections into
REASONS TO BUY
Objection
Financial: will I get my ROI (return on
investment)? How fast this will happen?
Counter argument
Facebook gives companies a 22% lift in
ROI.
Product-needs risk. yes your product may Outline the features of your product in
detail. Give them a free trial
work for xyz, but will it work for me?
Competitor risk: fear of choosing the wrong Virgin has no problem detailing how
their service is better than that of Sky, to
option.
great effect.
Compatibility risk: how does your solution Emphasize a minimal, if any, impact on
your prospect’s business.
fit into the way your prospect works
today?
37. Does it
look professional?
This site is more credible. I find it to be much more professional looking
M, 38, Washington
More pleasing graphics, higher-quality look and feel
F, 52, Tennessee
Just looks more credible.
M, 24, New Jersey
The design is sloppy and looks like some adolescent boys in a garage
threw this together.
F, 48, California
Not very professional looking. Don’t like the cheesy graphics.
F, 33, Washington
Looks childish and like it was put together in 5 minutes.
F, 25, Maryland
38. A landing page is
Useful
resource
Just 1 OUT OF 5 elements
needed to turn visitors into customers
5 VIDEOS
DESCRIBING THE
COMPLETE SYSTEM
Check it out here:"
j.mp/GrowthTurbine"