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What we want to see What we see Short Long Simple Boring Readable Bad slides Fascinating Abstract
The real purpose of your talk? Why did they ask you to speak? What does the audience expect? What are the topics for the audience to take away ?
What are they like ? Why are they here ?Background information they bring to the presentation?How can you solve their problem ?Is it to inspire? Are they looking for concrete practical information? Do they want more concepts and theory rather than advice?What do you want them to do ?How might they resist ?How can you best reach them ??
Solid content that sticks: Simpleness; Unexpected; Concrete; Believable; Emotion; A story You,ve got something to say !
Start with pencil and paper to make a plan. So start analog. Then you can concentrate on your target audience and its expectations. What you want to tell them there to outline concerns. Realize what you eventually want to remember. What does not already contributes delete.
Bring structure to your invention. Start with something that fascinates the group immediately. (a bang). A quote from the newspaper that morning, an appropriate cartoon, an anecdote. Tell your story. Tell what you told and then end with a bang.
Break your story into paragraphs. Imagine your story per paragraph. Consider a very simple image. Not a repetition of the message, but a reinforcement.
People have different channels for processing visual and verbal messages. Per channel people can focus on a very limited amount of information. One processes information better, if the information reflects what we heard earlier, and if it is brought into a coherent story.t.
Attractive images facilitate and enhance the consumption of the story. The graphic should be beautiful..
You're not about to read from a book or another text. You may present in a limited time a message. Keep it short and simple above all. Use the uppercase B button and you get a &quot;blank&quot; screen if you want the full concentration again.
Imagine that you can tell about the nicest things in your life. Your hobby, your sport, your kids. Present as exciting as you can tell about these things. Make it a thriller.
Do not use standard PowerPoint templates. That everyone has already seen three hundred times. Find your own images. From your private collection or look here: http://presentationzen.blogs.com/presentationzen/2006/01/where_can_you_f.html
Do it differently. Surprise with a headstand or a musical performance.
Provide good eye contact. Keep the light on! Use a remote control for your beamer / computer Move freely between your audience Show that you're passionate
Make sure you focus, but not too much The latter by conscious breathing Breathe Determine your intonation Determine your breaks Find out what your strengths are Boost your strength by excercising
<ul><li>Advertsiing in the USA </li></ul><ul><li>First there was history </li></ul><ul><li>Is sex still working in ads ? </li></ul><ul><li>Is it important ? </li></ul><ul><li>What does it cost? </li></ul><ul><li>Can you mention examples ? </li></ul><ul><li>Adworld 2008 De toekomst van reclame 07.08.08 Parijs </li></ul>Sex in advertising Does it sell?
What is involved Conflict and tension Solution Story