September 2013 presentation to Austin's Technology Advisors Group presenting the current state of the video game and related industries, both globally and in Austin, Texas. The presentation looks at the game industry's market size, key players (especially in Austin), the shift from console and desktop computing to mobile gaming, technical challenges and opportunities.
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Austin as a Digital Media Nexus. Presentation to the Technology Advisors Group of Austin
1. AUSTIN AS A DIGITAL MEDIA NEXUS
Frank Coppersmith
President of CapsonTechnology
Capson Technology
2. Video Game Industry Today
Video game
revenues will grow
to $70.4 billion
worldwide this year,
representing a 6%
year-on-year
increase.
The number of
gamers is expected
to surpass 1.2 billion
by the end of the
year.
10. Game Industry Upheaval
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•
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•
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Social Gaming (Facebook)
Mobile Gaming (Smart Phones)
Rise of Free to Play & Virtual Goods
In Game Advertising
Digital Distribution
Gaming as a Service
Data Driven Design
New Console Generation
12. Social Gaming
New gamers and mechanics
Easy to play * no winner/loser
Viral elements (play with your friends)
Free to play and virtual goods
New game platform
21. Gaming as a Service
Device and Platform Agnostic
Increase Engagement and Stickiness
Improve Monetization
EA Origin & Valve’s “STEAM”
MMOs
Downloadable Content
30. Opportunity
Virtually unopposed growth opportunity
** Big publishers are distracted by new consoles
Plenty of “Blue Water” opportunities
** Opportunity to define a genre
Chance to go global
** China, Japan and Korea - high Android adoption
Unprecedented Margins
** Low headcount - can get to profit quickly
M&A / IPO Markets
** While Zynga has slowed things down, it will be back