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Are Your
Pictures Worth
1,000 Words?
Eric Beteille
Senior Content Strategist
The Walt Disney Company
Why not just write 1,000 words?
Why bother with imagery at all?
● Entice
● Inform
● Motivate
Cub Kahn,
Oregon State University
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
50 words
200 words
200 words
100 words
Eyeful100 words
50 words
100 words
100 words
50 words
50 words
= 1,000 words
>
Leads the viewer's eye
into the picture…
Visually links the foreground
and background…
Creating continuity and an added
element of depth.
Cub Kahn,
Oregon State University
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
framing
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
>
Show depth by putting elements in
the foreground, in the middle
distance, and in the background
Albert Moldvay,
National Geographic Society
Surroundings are often a way of
giving extra information…
Michael Langford, 35mm Handbook
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
>
Helps create a sense of
natural balance and harmony.
Carrie Cousins
Ratio that is pleasing to
the human eye.
Laurie Nyveen
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
>
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds Effective means of directing the
viewer's attention…
Illusion of depth can be created...
U.S. Navy photography
training manual
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
>
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds Users pay attention to information-
carrying images that show content
relevant to the task at hand…
Users ignore purely decorative images
that don't add real content to the page....
Nielsen Norman Group
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Interestedness
Interestingness
Eyeful
Real
The simplicity or complexity of the
photographs may have little to do in the
end with how memorable the image is …
It is the emotional impact that counts.
Neil van Niekerk
What's the difference between a
campaign that goes viral and one that
doesn't? High-arousal emotions.
Fractl Viral Emotions Research
Emotive
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
People ignore stock
images 85% of the time.
Nielsen/Pernice,
Eyetracking Web
Usability
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
One of the most interesting things
you can use to draw the eyes of a
viewer into a photograph is the
eyes of others.
Joel Sartore,
National Geographic
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
The more interesting,
the more surprising,
the better…
Something we don’t
see every day...
Joel Sartore,
National Geographic
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
We like looking at things that other
people are looking at ...
Even if that other person is a baby.
Gus Lubin,
Business Insider
Kissmetrics
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Kissmetrics
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestingness
EyefulEmotive
Real
Informative
Interestedness
Eyeful
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Entice
Inform
Motivate
pedestrianphotographer.com

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Notas del editor

  1. Why bother? Why Bother? To entice Clicks Views To inform To motivate Engagement Sales Shares Cub Kahn, Oregon State University As a CS at Disney and as a photographer in my spare time,I want my images, my visual content to work hard, I want my pictures to worth 1,000 words... I want them to motivate, entice... I think we all do Or we'd all just borrow Craigslist template 1,000 words history