You start with a big gray box. The hero image. A promotional photo. “Picture goes here.” But is your visual content working as hard as it could? Does it support other content? Other interactions? The rest of the design? I’ll demonstrate my photography optimization system, showing how to objectively -- well, mostly objectively -- judge visual content on a 1,000-word scale, so you can select (or help select) better images for your websites and apps.
Presented by:
Eric Beteille - Senior Content Strategist, The Walt Disney Company
See the full program at http://2017.worldiaday.org/location/los-angeles-california-united-states
7. Leads the viewer's eye
into the picture…
Visually links the foreground
and background…
Creating continuity and an added
element of depth.
Cub Kahn,
Oregon State University
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
14. Show depth by putting elements in
the foreground, in the middle
distance, and in the background
Albert Moldvay,
National Geographic Society
Surroundings are often a way of
giving extra information…
Michael Langford, 35mm Handbook
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
19. Helps create a sense of
natural balance and harmony.
Carrie Cousins
Ratio that is pleasing to
the human eye.
Laurie Nyveen
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
41. Interestedness
Interestingness
Eyeful
Real
The simplicity or complexity of the
photographs may have little to do in the
end with how memorable the image is …
It is the emotional impact that counts.
Neil van Niekerk
What's the difference between a
campaign that goes viral and one that
doesn't? High-arousal emotions.
Fractl Viral Emotions Research
Emotive
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Why bother?
Why Bother?
To entice
Clicks
Views
To inform
To motivate
Engagement
Sales
Shares
Cub Kahn,
Oregon State University
As a CS at Disney and as a photographer in my spare time,I want my images, my visual content to work hard, I want my pictures to worth 1,000 words...
I want them to motivate, entice...
I think we all do
Or we'd all just borrow Craigslist template
1,000 words history