DoGo Mapping: Bridging the Content Strategy Gap By Auldyn Matthews and Lissa Richards World IA Day, Pittsburgh, PA 2016 This informative presentation introduces DoGo Mapping and the ways the presenters were able to improve on it. DoGo Mapping blends the overall view of a site map with the detail of a flowchart in order to visualize how a system fits together.

1. DoGo Mapping: Bridging the
Content Strategy Gap
auldyn matthews | @auldyn
lissa richards | @LissaRichards

2. What's the Problem?

3. You've done your
research.
Now what?

4. Jumping From Strategy To Design Is Hard
“Jump” by barty is licensed under CC by 2.0

6. Traditional Tactics Aren't Always Enough
“Nick Sorting Cards” by Yandle is licensed under CC by 2.0

7. The Solution: DoGo Mapping

8. What is DoGo
Mapping?
How We Adapted It
How It Helped Us

9. It blends the overall view of a site map with the detail of
a flowchart in order to visualize how a system fits
together.
Rob Keefer

11. ▸ Name
▸ Reference Number
▸ Fields
▸ Do
▸ Go
Each node includes:

13. The "common" node
contains fields, actions
or neighbors a user
would want available on
all screens.
Common Node

14. Common, ID: 0
Input Fields: search box
Do: search, navigate, donate, apply for a job
Go: 6 Alumni Affairs, 8 Careers, 2
Donations, 1 Search Results

21. What is DoGo
Mapping?
How We Adapted It
How It Helped Us

22. Using DoGo Mapping Up Front Helped Us Bridge
Strategy and Design
“Pittsburgh" by rwoan is licensed under CC b

23. Electronic DoGo Maps Helped Us Explore Large
Information Architectures

24. Adding "See" Let Us Focus On The Task At Hand:
Content-Centric Design

25. What is DoGo
Mapping?
How We Adapted It
How It Helped Us

26. Groupings Emerged That Helped Us Design
Our Navigation

27. Discovering "Priority Nodes" Elevated
Important Content

28. ▸ Visualization of navigation patterns
▸ Investigation of possible impact of changes to a
system
▸ Validating design against user scenarios
How We've Used DoGo Mapping:

29. ▸ https://uxmag.com/articles/adapting-information-
architecture-for-lean-and-agile-environments-with-
dogo-mapping
▸ http://uxpamagazine.org/creating-a-dogo-map/
▸ Or just google: "DoGo Mapping"
Go Forth and DoGo