Happy Paths: UX Tested, Unicorn Approved -- Katie Swindler

1. Happy Paths:
UX Tested, Unicorn Approved
Katie Swindler, UX Director

3. Red route

4. Red route
27%More Reliable
10%FASTER
6%Less Accidents
Bus Route Improvements

5. Red route

6. Red route

7. Critical
+/OR
frequent

8. Business Goals &
User Goals

9. Red route

10. Red route

11. Red route

12. Red route

13. Red route
It takes our users
32 Steps
To set up voicemail
On our competitor's
System it only takes
7 Steps

14. 404 Error Page404 Error Page
Get a DemoGet a Demo

18. “Get a Trial” is last in list
so it’s a natural path right
to goal
VEW NEXT FEATURE

19. In conclusion

20. Red route