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WORLD IA DAY 2016 MANA MONYETNYA
MANA MONYETNYA ?
an attempt on creating a more meaningful digital experience
WORLD IA DAY 2016 MANA MONYETNYA
PRESENTATION OVERVIEW
iA, User, and UX
• Birdview of my process
• Content first ( + User ...
WORLD IA DAY 2016 MANA MONYETNYA
BIRDEYEVIEW OF MY PROCESS
01
Observe, listen
02
Ideate, brainstorm
03
Test, validate, get...
WORLD IA DAY 2016 MANA MONYETNYA
NOTSO MUCH :P
WORLD IA DAY 2016 MANA MONYETNYA
CONTENT FIRST
+USER
01
WORLD IA DAY 2016 MANA MONYETNYA
CUBI Model
Elements ( Content, User, Business, iD)
“ As a result of my research, I det...
WORLD IA DAY 2016 MANA MONYETNYA
DESIGN ?
01
WORLD IA DAY 2016 MANA MONYETNYA
SOLUTION
TO ?
01
What’s the problem ?
02
Who ( got, made, .. ) the problem ?
03
The re...
WORLD IA DAY 2016 MANA MONYETNYA
CONTEXT MATTERS
How Sunlight get to be top of mind
By realigning it’s approach to “the mo...
WORLD IA DAY 2016 MANA MONYETNYA
CLICK DOESN’T MATTERS
Everything should be 1 click away ?
SURE ?
Do we really need to tal...
WORLD IA DAY 2016 MANA MONYETNYA
GARUDA (OLD VERSION) KLM
Table options
Interactive infographic
WORLD IA DAY 2016 MANA MONYETNYA
Pain point
Confusing Tables
Usability Testing Website Garuda i| Garuda Pitch
Research par...
WORLD IA DAY 2016 MANA MONYETNYA
Walktrough
KLM Ticket
KLM Website Ticketing UI
All participant , understand easily the ui...
WORLD IA DAY 2016 MANA MONYETNYA
ARRANGE THE MESS ? DO MORE, CREATE PASSAGES
BeliYangBaik | Client : WWF | Agency : decode
WORLD IA DAY 2016 MANA MONYETNYA
PERSONA #1
UC 1.1
PERSONA #2
UC 2.1
New user, traditional moms Freq participant, internet...
WORLD IA DAY 2016 MANA MONYETNYA
WHERE’S THE FUN ?
Sentuhan Sehat Dettol | Brand : Dettol | Agency : BUBU
WORLD IA DAY 2016 MANA MONYETNYA
Sentuhan Sehat Dettol | Brand : Dettol | Agency : BUBU
Viral Video
Creating context & sto...
WORLD IA DAY 2016 MANA MONYETNYA
WHERE’S THE FUN ?
© Vita Cao @Flickr
WORLD IA DAY 2016 MANA MONYETNYA
ENDOMONDO
Robust, functional, relatable
WORLD IA DAY 2016 MANA MONYETNYA
NIKE+
Gamifications, Social
01
WORLD IA DAY 2016 MANA MONYETNYA
FUTURE
THOUGHT
TAKEAWAYS
01
Big data happening, on rapid streams !
02
Personalized exp...
WORLD IA DAY 2016 MANA MONYETNYA
READINGS(BOOKS AND REFFERENCES)
Leah Buley, 2014,
The User Experience Team of
One:
A Rese...
WORLD IA DAY 2016 MANA MONYETNYA
THANK YOU.
Ahmad M Yahya
Digital Designer
hi@amyahya.com
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Mana Monyetnya?: an attempt on creating a more meaningful user experience

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by Ahmad Maulana Yahya
presented at World IA Day 2016 Depok
20 February 2016

Publicado en: Internet
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Mana Monyetnya?: an attempt on creating a more meaningful user experience

  1. 1. WORLD IA DAY 2016 MANA MONYETNYA MANA MONYETNYA ? an attempt on creating a more meaningful digital experience
  2. 2. WORLD IA DAY 2016 MANA MONYETNYA PRESENTATION OVERVIEW iA, User, and UX • Birdview of my process • Content first ( + User ) • Solution to ? • Context matters • Click doesn’t matters • Design flow / path • Don’t forget the fun
  3. 3. WORLD IA DAY 2016 MANA MONYETNYA BIRDEYEVIEW OF MY PROCESS 01 Observe, listen 02 Ideate, brainstorm 03 Test, validate, get feedback ( + push to live ) 1 2 3
  4. 4. WORLD IA DAY 2016 MANA MONYETNYA NOTSO MUCH :P
  5. 5. WORLD IA DAY 2016 MANA MONYETNYA CONTENT FIRST +USER
  6. 6. 01 WORLD IA DAY 2016 MANA MONYETNYA CUBI Model Elements ( Content, User, Business, iD) “ As a result of my research, I determined most projects had a strong balance of content and interactions. The content was engaging and easy to consume, while the interactions supported access to more content. “ http://www.cubiux.com/ https://uxmag.com/articles/cubi-a-user-experience- model-for-project-success
  7. 7. WORLD IA DAY 2016 MANA MONYETNYA DESIGN ?
  8. 8. 01 WORLD IA DAY 2016 MANA MONYETNYA SOLUTION TO ? 01 What’s the problem ? 02 Who ( got, made, .. ) the problem ? 03 The rest WH+H
  9. 9. WORLD IA DAY 2016 MANA MONYETNYA CONTEXT MATTERS How Sunlight get to be top of mind By realigning it’s approach to “the most economical ( hemat ) dish soap”, Sunlight got the message through to Indonesian moms.
  10. 10. WORLD IA DAY 2016 MANA MONYETNYA CLICK DOESN’T MATTERS Everything should be 1 click away ? SURE ? Do we really need to talk about clock ?
  11. 11. WORLD IA DAY 2016 MANA MONYETNYA GARUDA (OLD VERSION) KLM Table options Interactive infographic
  12. 12. WORLD IA DAY 2016 MANA MONYETNYA Pain point Confusing Tables Usability Testing Website Garuda i| Garuda Pitch Research participant confused (5 out of 7, 2 are frequent users), and takes a whole lot time to understand how to pick the best ticket for him/her. e.g steep learning curve.
  13. 13. WORLD IA DAY 2016 MANA MONYETNYA Walktrough KLM Ticket KLM Website Ticketing UI All participant , understand easily the ui and able to get to their goals faster .
  14. 14. WORLD IA DAY 2016 MANA MONYETNYA ARRANGE THE MESS ? DO MORE, CREATE PASSAGES BeliYangBaik | Client : WWF | Agency : decode
  15. 15. WORLD IA DAY 2016 MANA MONYETNYA PERSONA #1 UC 1.1 PERSONA #2 UC 2.1 New user, traditional moms Freq participant, internet literate Sunlight Agent | Brand : Sunlight | Agency : BUBU
  16. 16. WORLD IA DAY 2016 MANA MONYETNYA WHERE’S THE FUN ? Sentuhan Sehat Dettol | Brand : Dettol | Agency : BUBU
  17. 17. WORLD IA DAY 2016 MANA MONYETNYA Sentuhan Sehat Dettol | Brand : Dettol | Agency : BUBU Viral Video Creating context & story Creating motivation through storrytelling elements
  18. 18. WORLD IA DAY 2016 MANA MONYETNYA WHERE’S THE FUN ? © Vita Cao @Flickr
  19. 19. WORLD IA DAY 2016 MANA MONYETNYA ENDOMONDO Robust, functional, relatable
  20. 20. WORLD IA DAY 2016 MANA MONYETNYA NIKE+ Gamifications, Social
  21. 21. 01 WORLD IA DAY 2016 MANA MONYETNYA FUTURE THOUGHT TAKEAWAYS 01 Big data happening, on rapid streams ! 02 Personalized experience 03 Combined, can we see digital artifacts as a living thing ?
  22. 22. WORLD IA DAY 2016 MANA MONYETNYA READINGS(BOOKS AND REFFERENCES) Leah Buley, 2014, The User Experience Team of One: A Research and Design Survival Guide Chip Heath, Dan Heath, 2014, Made to Stick: Why Some Ideas Survive and Others Die
  23. 23. WORLD IA DAY 2016 MANA MONYETNYA THANK YOU. Ahmad M Yahya Digital Designer hi@amyahya.com

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