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Beyond Downloads: Leverage User Engagement for Profits
- 1. let’s move beyond downloads jeremiakimelman jeremia.kimelman@getsocialize.com
- 6. 2000 – 38%
- 7. 2005 – 69%
- 8. 2010 – 96%
- 11. 38.1% 26.6%
- 12. 200,000 400,000
- 14. show me the money
- 15. $1.2 billion
- 16. $1,200,000,000
- 18. awe$ome
- 19. 100 hours @ $50/hr $5,000
- 20. $4,883
- 21. dev costs = profit/user * user base
Editor's Notes
- Mary Meeker chart – “Queen of the internet”Green is mobileRed is AOL – remember how ubiquitous AOL seemed?
- According to CTIA figures, mobile penetration in the US was
- According to CTIA figures, mobile penetration in the US was
- According to CTIA figures, mobile penetration in the US was
- Every day a million people activate mobile devices. That’s the entire state of Rhode Island… every day
- In a year, that’s the population of the US
- For one, what platform will you choose?May 2011 ComScore reportIn the 3 month period between reports, Android raised the market differential from 8 to 12 percentage pointsFor sure other platforms, but nothing else that is expanding
- For one, what platform will you choose?May 2011 ComScore reportIn the 3 month period between reports, Android raised the market differential from 8 to 12 percentage pointsFor sure other platforms, but nothing else that is expanding
- Doesn’t include other phone activities. Americans spend 2.7 hours per day on their device. That’s twice the amount of time they spend eating!
- To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
- To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
- To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
- But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
- But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
- But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
- The average American has 65 app on their phoneWhen you factor that each person spends about 3 hours per day on their mobile device, and that they have 65 apps, then that means if they were to use all their apps, on average they would spend under 3 minutes per app.
- The average American has 65 app on their phoneWhen you factor that each person spends about 3 hours per day on their mobile device, and that they have 65 apps, then that means if they were to use all their apps, on average they would spend under 3 minutes per app.