2. VK is the most popular social network
in Russia, Ukraine and CIS countries
3. Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.
Social networks in RU Internet
15%
83%
July 2013 December 2013 May 2014 October 2014 March 2015 August 2015 January 2016
81%
54%
39%
27%
4. Social networks in RU Internet
vk
ok
fb
mw
tw
1,5
2,3
4,4
13,6
22,8
11,1
16,1
23,1
32,2
48,1
People per month, mil
People per day, mil
Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.
5. Has visited during a month:
▪ VK only — 13.5 mil;
▪ ОК only — 3.1 mil;
▪ Facebook only — 1.9 mil;
Cross visiting
19.9
14.4
1.9
3.1
13.5
27.7
13
Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.
7. 24,5%47,1%28,4%
Consumption for a month
Source: TNS Web Index, April 2016, Russia (700K+, 12–64), desktop and mobile, MAU & DAU, % of people in VK.
Desktop vs Mobile
42,5%24,6%32,9%
Consumption for a day
Desktop Desktop & Mobile Mobile
Desktop Desktop & Mobile Mobile