A Producer’s Tale:
Using Data-Driven Decisions to Impact the
Production of your Game.

Hello!
I am Sabrina Carmona.
I am a Producer at King, in Stockholm.
@sa_carmona
sabrina.carmona@king.com

Content:
Data benefits for a
Producer
Data impact
on Pre-Prod
Data impact
on
Production

What do Producers want?1

What do Producers want?
While making a game, this time.
1

Confidence that right
decisions are being taken.

Will this idea
work?
Confirm Hypothesis.
What are my
benchmarks?
How can I
impact my
business?

Data should be part of
everyday decisions.

How can Data impact
Pre-Production?
What can we solve before entering Production?
2

Fun?

A/B TestTwo groups. Run tests simultaneously.
Analyze ResultsCompare & Contrast. Create actions, backlog items.
Collect DataMake a survey, use tracking, focus groups.

Level 10
Level 15
Level 20
Player
progression?

Scope for HLHow much content is needed?
Target audienceWho are you making this game for?
Game difficultyFine tuning the learning curve and FTUE.

How can Data impact
Production?
Fine tuning ambition & KPIs.
3

Ambition &
Expectation

Find your
benchmark.
Defining your business goals and aligning
stakeholders expectations to the game.

Prepare features
for post-launch.
What you develop in Production can be
tracked and verified after a small launch.

Player Engagement
& Retention
More than just monetization. Observe
player behaviour with Pre-SL launches.

“
Conclusion:
◇ Start asking questions as early as possible.
◇ Use data as an extra layer of confidence.
◇ Focus on users’ behaviours.
◇ Data is an input, not a decision making.
◇ Unite data team and production team!
◇ Common goal: SUCCESS!

Thanks!
Any questions?
You can find me at:
◇ @sa_carmona
◇ sabrina.carmona@king.com

Credits
Special thanks to all the people who made and released
these awesome resources for free:
◇ Presentation template by SlidesCarnival
◇ Photographs by Unsplash