More than half of the Bangkokian have changed their behavior regarding to the Bombing news in Bangkok Area.

1. “People Reaction to recent August 17th, 2015
Bombing in Bangkok”
More than half of the Bangkokian have changed their behavior regarding to the
Bombing news in Bangkok Area.
 [Research Summary]
◆Once there was the bombing at Erawan, “83% among Surveyed People did called to
their family or closed relationship”.
◆“TOP 3 Ways” to contact their family or friends after there was the bombing at
Erawan are Call, LINE, and Facebook.
◆Since there was such an unexpected accident, “Do activities at Home” is the first
priority for the weekend plan after there was the bombing news.
◆“Top 3 Ways to prevent people from the dangerous accident are “Avoid the Crowded Area”,
“Avoid to pass the accident places, and thirdly, “Avoid the tourists spots area in Bangkok”.
◆“55.5% of them have changed their behavior regarding to the Bombing news in
Bangkok Area.”
◆“Televisions” is the First channel that people choose to update The Bombing News in
Bangkok Area.
◆69.3% said that “When the Criminal is under arrested” can solve this terrible
situation in Bangkok.
W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices
cover Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Thailand) under W&S Holdings
Inc. (URL: http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr.
Yoshio Fujii) conducted a survey, aimed 500 males and female over 17 years old in
Greater Bangkok Area, in the topic of “Bombing incidents in Bangkok”.

2.  [Research Design]
Research Method Online Research
Fieldwork Period 20th August, 2015
Research Area Greater Bangkok, Thailand
Including Bangkok, Samutprakarn, Phatumthani,
Nonthaburi, Samutsakorn, Nakhonphranom
Respondent Criteria Bangkokian, who aged above 17 years old
Sample Size 264 Samples
 [Details]
Q. Please tell us what news topics are you interested in currently?
“Bombing at Erawan – Sathorn Pier” is the top priority topics what they are looking
for the interesting news currently.
There are 264 respondents who joined this surveyed study. 90.2% of them looks for
“Bombing at Erawan – Sathorn Pier” news the most. Followed by Economics and Politics
topics with 59.5%, and 50.8% respectively.
Bombing at
Erawan -
Sathorn Pier
(n=238)
Economics
(n=157)
Politics
(n=134)
International
(n=111)
Entertainme
nt (n=111)
Sport (n=84)
Education
(n=81)
Total (n=264) 90.2 59.5 50.8 42.0 42.0 31.8 30.7
90.2
59.5
50.8
42.0 42.0
31.8 30.7

3. Q. Please tell us that after there was the bombing at Erawan, Bangkok on 17th
August 2015 at 19.00, did you call to one of your family member or others?
“83% among Surveyed People did called to their family or closed relationship”. While
only 17% of them didn’t call others.
83%
17%
Yes (n=197)
No (n=41)

4. Q. Please tell us how could you contact to those people you answered in the
previous question?
“TOP 3 Ways” to contact their family or friends after there was the bombing at
Erawan are Call, LINE, and Facebook.
Among 197 respondents, “Call” is the first choice that they made by 86.3%, coming up
with “Line” 78.2%, and lastly, using “Facebook” with 49.2%.
Q. Please tell us after there was the bombing in Bangkok area, have you changed
your behavior in the next day regarding to the news?
“55.5% of them have changed their behavior regarding to the Bombing news in
Bangkok Area.”
More than half of the people have changed their normal behavior after there was the
bombing situation in Bangkok area (55.5%). Besides, 44.6% of them do not change their
behavior much regarding to the news.
Call
(n=170)
LINE
(n=154)
Facebook
(n=97)
SMS
(n=46)
Instragra
m (n=28)
Email
(n=21)
Twitter
(n=16)
Radio
Broadcast
ing
(n=11)
Others
[Please
Specify]
(n=2)
Total (n=197) 86.3 78.2 49.2 23.4 14.2 10.7 8.1 5.6 1.0
86.3
78.2
49.2
23.4
14.2 10.7 8.1 5.6 1.0
8.0 47.5 16.4 18.5 9.7
Totally Changed (n=19)
Quite Change (n=113)
Moderate (n=39)
A bit Changed (n=44)
Did not change at all (n=23)

5. Q. Please tell us which activities do you plan to do on this weekend (22nd - 23rd
August 2015)?
“Do activities at Home” is the first priority for the weekend plan after there was the
bombing news.
With 67.4% for Saturday, and 72.7% for Sunday Plan respectively.
Do activities at Home (n=89) Do activities at Home (n=96)
Shopping at Department Store (n=30) Eating Out (n=25)
Buy Food and necessary Things to stock Shopping at Department Store
at home (n=29) (n=24)
Eating Out (n=22) Buy Food and necessary Things
Friends Gathering / Hang out (n=19) to stock ay home (n=21)
Fitness (n=17) Friends Gathering / Hang out (n=20)
Travel (Domestic / Overseas) (n=16) Travel (Domestic / Overseas)
Others (Please Specify) (n=5) (n=20)
Fitness (n=18)
Others (Please Specify) (n=3)
67.4 22.7 22.0 16.7 14.4 12.9 12.1 3.8Total (n=197)
72.7 18.9 18.2 15.9 15.2 15.2 13.6 2.3Total (n=197)
Plans on Saturday, 22nd August
Plans on Sunday, 23nd August

6. Q. Please tell us after there was the bombing in the Bangkok area, how could you
prevent yourself from the risks?
Top 3 Ways to prevent people from the dangerous accident are “Avoid the Crowded
Area” (34.9%), “Avoid to pass the accident places (24.8%), and thirdly, “Avoid the
tourists spots area in Bangkok” (22.3%).
Q. Please tell us which channel do you use to update the bombing news in
Bangkok?
“Televisions” is the First channel that people choose to update The Bombing News in
Bangkok Area.
With 89.9%. Followed by Facebook (83.6%), and lastly, LINE (55.9%).
Avoid the
crowded area
(n=83)
Avoide to pass
the accident
places (n=59)
Avoid the
tourists spots
area in
bangkok
(n=53)
Live more
carefully
(n=41)
Do the same as
normal day
(n=35)
Get back home
right after
work (n=30)
Total (n=238) 34.9 24.8 22.3 17.2 14.7 12.6
34.9
24.8 22.3
17.2 14.7 12.6
Television
(n=214)
Facebook
(n=199)
LINE
(n=133)
Family
Members /
Friends
(n=118)
Radio
Broadcast
(n=50)
Twitter
(n=44)
Instragram
(n=39)
Others
(Please
Specify)
(n=4)
Total (n=238) 89.9 83.6 55.9 49.6 21.0 18.5 16.4 1.7
89.9 83.6
55.9 49.6
21.0 18.5 16.4
1.7

7. Q. Please tell us when do you think the situation will return to normal?
69.3% said that “When the Criminal is under arrested” can solve this terrible
situation in Bangkok.
Accordingly, “when there is no bomb or explosion occur again” is the second way with
59.7%, following by, “When Television, or media, or any SNS do not mention about this
situation” with 34.0%.
69.3
59.7
34
25.2
20.2
3.8
When the crimical
is under arrested
(n=165)
When there is no
bomb or explosion
occur again
(n=142)
When Televisions,
media, or any SNS
do not mention
about this
situation (n=81)
When there is no
one mention about
this situation
(n=60)
When foreign
countries stop
annoucing the
caution for visiting
Thailand (n=48)
Others (Please
Specify) (n=9)

8. [About W&S Co., Ltd. (Thailand)]
W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent
company W&S Holding, Inc. in Japan. Currently it has three offices cover three countries
in Vietnam, Indonesia, and Thailand, with the largest panelists in Southeast Asia;
370,000 members. Our core businesses are
1) Market research business (both qualitative and quantitative research)
2) Digital marketing business
[For more information, please contact]
Pakawat Wangsanuwat (Business Development Executive)
W&S Co., Ltd.
Contact: 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey
Subdistrict, Klongtoey District, Bangkok, Thailand 10110
Email: Pakawat@yimresearch.com
Website: https://www.yimresearch.com