Search Engine Marketing

1. Our Services
Search Engine Marke ng
What exactly is SEM?
When we talk about SEM
(Search Engine Marke ng) we
are talking about marke ng
tac cs like search engine
op miza on, PPC, social media
op miza on, display
adver sing and banner
adver sing.
• Get a custom-made plan for
your website
• Increase your site traffic
• Generate quality leads naturally
• Reach your customers where
they are searching
• Increase conversions by
building your brand awareness
Benefits
If you want to rank #1 for your targeted keywords,
you need to understand how search engines work.
You must know what factors search engines use in
ranking websites and how they “read” and “index”
web pages.
At IIM, we have a 3 -Step plan to help businesses
like you to iden fy and create the quality website
content that Google loves. We will also ensure that
you are fully leveraging Search Engine Marke ng
(SEM) in your business to help drive you more
revenue.
3-Step SEO Plan
Step 1: Dominate your par cular industry sector
• Iden fy your target audience
• Set your website goals/ objec ves
• Understand what persuades your audience
• Scout your compe on
Step 2: Get your website ranked as high as possible
• Ensure your site structure is search engine
friendly
• Iden fy the keyword phrases your audience use
• Iden fy off-site ac vi es that will get you links
Step 3: Track, Monitor, Adjust
• Track your keyword rankings
• Analyze your website’s visitor ac vity
• Monthly reports detailing website performance
• Provide recommenda ons for improvements