Dr. Wael Youssef
PhD, MBA, PMP, CLSSBB
CEO of ConZonia Consulting
Bridging minds…
Developing Organizations

Housekeeping Ground Rules

Course Overview
Foundation to consulting business
The art of Listening…LISTEN
Management Vs. Leadership
Brand Called You
Project Management
Case Study
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6

• About ConZonia Consulting
• Understanding the Consulting Environment
• Bridging Minds…to Develop Organizations
• Successful Consulting Approaches
• Consulting Profession Needs
Agenda for Today’s Session

• With more than 18+ years in consulting business experience- ConZonia®
is enriching the Egyptian Market with the international business
professional standards
• We value people minds and the power of bridging ideas that can grow
your organization to generate profitable business
• Its not about we know better, its about enabling you to see better
• We engage with our clients to understand their business needs and
develop their businesses through structured methodology … LISTEN
• We provide flexible business models that fit to your organization; size,
budget and resources to serve your business objectives
About ConZonia®
®
Consulting

• We hire people who say WHY NOT
• We LISTEN, your business success is our success
• We find ways to do business that works for you
• We study the market from different aspects
• We deal with our projects as an EVENT…Pre, Dur, and Post activities
• We report transparently about findings and recommendations
• We provide you with the tools, policies, procedures, processes and
templates that help you run your business efficiently & effectively
Why ConZonia® Consulting?

Services we offer
Sales
Management
Marketing
Management
Project
Management
Human
Resources
Management
Start
Feasibility
Studies
Business
Planning
Marketing
Planning
Operational
Assessments
Design Operation Process
Design
Operation Structure
Human Resources
Management
Recruiting Services
Project Planning
Process Re-
engineering
Operate
Partial Operation Mgmt. Outsourcing
Total Operation Mgmt. Outsourcing
Operation Compliance Auditing
Project Management
Change Management
Business Intelligence Solutions
Training & Development
Develop/Manage marketing solutions
Business Coaching

Our Listen Methodology

Sample Project Plan

Consulting
101

MindShift
MindShi f tX
Fun
Remember ---Work should be FUN attitude, SERIOUS Performance

MindShift
R U Ready?

“The creation of value for organisations,
through improved performance, achieved by
providing objective advice and implementing
business solutions.”
What is Consulting?

“Consulting involves individuals, whether
self-employed or employed, individually or
collectively using their knowledge, experience
and analytical and/or problem-solving skills
to add value into a wide variety of
organizations.”
What is Consulting Environment?

What is Consulting Role?
Consulting is about helping
an organisation get from A
to B…
… perhaps without knowing
at the outset where A is,
where B is, the appetite for
the journey or your role in
it.
Consulting = Change

Listen…Understand …Feel…Think…Talk…Confirm

Change Excellence Model
Why: either a problem,
dissatisfaction or necessity
to change
What: identify a clear
vision of the organization
and the targeted results for
benefits realization
What if: important
obstacles and detailed risk
analysis of any delay or
failure in process adoption
early enough in the
planning process
Who: ownership of change
is key to success of any
change process. Identify
key change agents.
How: breakdown targeted
results to achievable goals
on short and medium terms

The ownership of the problem comes before the ownership of the solution.
With this in mind a detailed analysis to the current state with clear definition of all the factors causing the
problem…whether its internal or external.
Political Educational
Social Technological
PEST
Control
Structure
Size
Staff
Skills
Style
Strategy
Shared
Values
Strengths Weaknesses
Opportunities Threats
SWOT
Analysis
CEM – Why?
PEST Control Analysis Shared Values Analysis SWOT Analysis

Identifying the key organization imperatives and objectives, aligning these imperatives with the strategic change
approach to achieve targeted change goals. Capturing key imperatives and assessing current state comes through the
data collection phase.
identify
align
strategize
CEM – What?

CEM – What?

CEM – What if?
Through the strategic assessment we challenge ourselves as well as the client to
identify the key risks called “Known Risks” and we plan together for the risk
management plan that includes dealing with known risks and what can we do in
case of “Unknown Risks”
Risks
Identification
Risks
Assessment
Risks
Mitigation Plan
Risks
Measurement
Risks
Management
Risks
Reporting
Policies &
Procedures
Risks
Monitoring

CEM – Who?
Identification of “Key Stakeholders” is a must for a successful change
management. Not only those who are participating in any change project but
those who will be directly or indirectly affected by this change. Monitoring
and managing stakeholders results in achieving targeted results. Ownership
of the change is half way in benefits realization and optimization initiatives.

CEM – How?
Not one size fits all… as it is similar process yet there are client specific needs
and circumstances that need to be taken into consideration. How is the
planning process based on the findings of the assessments. This stage is when
we all get together to discuss suggested planning approaches. Resources,
time, schedule, budget, risks, communication and targeted value results are
projected to assure we deliver based on obligations.
•Planning it properly and Flexibly
•Ownership of change agents
•Engaging Stakeholders in all stages
•Clear and consistent communication strategy
•Transparency between organization leaders
•Celebrate success, Award your team
Key Success Factors

Bridging Minds to Develop
Organizations…
Leverage the Power of WE

Personal Change Cycle
• Denial
• Anger
• Bargaining
• Depression
• Acceptance
Kubler-Ross model

Successful Consulting
Approach
Be the Change you want to be

Consulting
Profession Needs
The Power Inside You

People skills: High
Sales skills: Medium
Communication skills: High
Analytical skills: Extremely High
Ability to synthesize: High
Creative ability: High
Initiative: Medium
Computer skills: Medium
Work hours: 50-90/week
What to Expect as a Consultant

Consultant SME

Sample of our Clients

Thank you for your time