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BRIEF-Strategy Execution Premium (XPP) & Balanced ScoreCard (BSC)

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Walid Saafan
Walid Saafan

BSC Outline based on XPP - in Arabic

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‫ة اﻹﺳﺗ اﺗﯾﺟﯾﺔ - ﺗﻘﺎرﯾر اﻷداء اﻟﻣﺗوازن‬ ‫ر‬ ‫إدار‬ Walid Saafan Palladium Kaplan-Norton BSC Certified Professional Jan 2013
‫ﻣﻧﻬﺟﯾﺔ ة اﻹﺳﺗ اﺗﯾﺟﯾﺔ‬ ‫ر‬ ‫إدار‬ ‫1. ﺗﻁﻭﻳﺭ‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫6. ﺍﻹﺧﺗﺑﺎﺭ‬ ‫2. ﺗﺭﺟﻣﺔ‬ ‫ﻭﺍﻟﺗﻌﺩﻳﻝ‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫5. ﺍﻟﻣﺗﺎﺑﻌﺔ‬ ‫3. ﻣﺣﺎﺫﺍﺓ‬ ‫ﻭﺍﻟﺗﻌﻠﻡ‬ ‫ﺍﻟﻣﺅﺳﺳﺔ‬ ‫ﺗﻧﻔﻳﺫ ﺍﻟﻣﺑﺎﺩﺭﺍﺕ‬ ‫4. ﺗﺧﻁﻳﻁ‬ ‫ﻭﺍﻟﻌﻣﻠﻳﺎﺕ‬ ‫ﺍﻟﻌﻣﻠﻳﺎﺕ‬ ‫2‬ ‫3102 ‪| BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
‫1. ﺗطوﯾر اﻹﺳﺗ اﺗﯾﺟﯾﺔ‬ ‫ر‬ ‫ﺗﺄﻛﻳﺩ ﺍﻟﻣﻬﻣﺔ، ﺍﻟﻘﻳﻡ ﻭﺍﻟﺭﺅﻳﺔ‬ ‫ﻣﺎ ﻫﻰ ﺃﻫﻡ ﺍﻟﺗﺣﺩﻳﺎﺕ ﺍﻟﺗﻰ ﺗﻭﺍﺟﻬﻧﺎ؟‬ ‫ﺗﺣﻠﻳﻝ ﺍﻟﺑﻳﺋﺔ ﺍﻟﺧﺎﺭﺟﻳﺔ )‪(PESTEL‬‬ ‫•‬ ‫ﺗﺣﻠﻳﻝ ﺍﻟﺑﻳﺋﺔ ﺍﻟﻣﺣﻳﻁﺔ )‪(5 Forces‬‬ ‫•‬ ‫ﺍﻟﺗﺣﻠﻳﻝ ﺍﻟﺩﺍﺧﻠﻰ )ﺗﺣﻠﻳﻝ ﺳﻠﺳﻠﺔ ﺍﻟﻘﻳﻡ(‬ ‫•‬ ‫ﺗﺣﺩﻳﺩ ﺃﻫﻡ ﺍﻟﻣﺷﺎﻛﻝ )‪(SWOT‬‬ ‫•‬ ‫ﺍﻟﺗﺣﻠﻳﻝ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻰ‬ ‫ﻛﻳﻑ ﻳﻣﻛﻥ ﺍﻟﺗﻐﻠﺏ ﻋﻠﻰ ﻓﺟﻭﺓ ﺍﻟﻘﻳﻣﺔ؟‬ ‫ﺗﺣﺩﻳﺩ ﻗﻳﻣﺔ ﻓﺟﻭﺓ ﺍﻟﻘﻳﻣﺔ‬ ‫•‬ ‫ﺗﺣﺩﻳﺩ ﺍﻟﻌﻭﺍﻣﻝ ﺍﻟﻣﺅﺛﺭﺓ )ﺍﻷﻓﻛﺎﺭ ﺍﻟﺭﺋﻳﺳﻳﺔ( ﺍﻟﺗﻰ ﺗﻛﻭﻥ ﺍﻟﻘﻳﻡ‬ ‫•‬ ‫ﺍﻟﺗﺭﺍﻛﻣﻳﺔ ﻟﻠﺗﻐﻠﺏ ﻋﻠﻰ ﺍﻟﻔﺟﻭﺓ‬ ‫ﺗﺣﺩﻳﺩ ﻓﺟﻭﺓ ﺍﻟﻘﻳﻣﺔ ﻭﺗﺣﺳﻳﻥ‬ ‫ﺍﻟﺭﺅﻳﺔ‬ ‫ﻛﻳﻑ ﻳﻣﻛﻧﻧﺎ ﺍﻟﻣﻧﺎﻓﺳﺔ ﺑﺄﻓﺿﻝ ﻣﺎ ﻳﻣﻛﻥ؟‬ ‫ﺃﻳﻥ ﺳﻧﻧﺎﻓﺱ: ﺗﺣﺩﻳﺩ ﻧﻁﺎﻕ ﺍﻟﻣﻧﺎﻓﺳﺔ‬ ‫•‬ ‫ﺍﻟﻣﻳﺯﺍﺕ ﺍﻟﺗﻧﺎﻓﺳﻳﺔ )ﺍﻟﻘﻳﻣﺔ ﺍﻟﻣﻁﺭﻭﺣﺔ(‬ ‫•‬ ‫ﻛﻳﻑ ﻳﻣﻛﻥ ﺍﻟﻣﻧﺎﻓﺳﺔ‬ ‫•‬ ‫ﺍﻟﻧﻣﻭﺫﺝ ﺍﻟﻣﺎﻟﻰ‬ ‫•‬ ‫ﺗﻛﻭﻳﻥ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫3102 ‪3 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
‫ﻣﺧطط ﻋﺎم ﻟﺗطوﯾر اﻹﺳﺗ اﺗﯾﺟﯾﺔ‬ ‫ر‬ ‫ﺗﺣﻠﯾل اﻟﺑﯾﺋﺔ اﻟﻣﺣﯾطﺔ‬ ‫اﻹﻗﺗﺻﺎدﯾﺔ‬ ‫اﻹﺟﺗﻣﺎﻋﯾﺔ واﻟﺛﻘﺎﻓﯾﺔ‬ ‫اﻟﺗﻛﻧوﻟوﺟﯾﺔ‬ ‫اﻟﺳﯾﺎﺳﯾﺔ‬ ‫اﻟﺗطﺑﯾق‬ ‫ﺗﺣﻠﯾل اﻟﺻﻧﺎﻋﻪ‬ ‫ﺗﻘﯾﯾم اﻷداء‬ ‫ﺗﻘﯾﯾم اﻹﺧﺗﯾﺎ ات‬ ‫ر‬ ‫اﻟﺑ اﻣﺞ‬ ‫ر‬ ‫اﻹﺧﺗﯾﺎ ات‬ ‫ر‬ ‫ﺗﺣﻠﯾل‬ ‫اﻟﻬﯾﻛل‬ ‫ﺗﺣﻠﯾل اﻷداء‬ ‫واﻟﺗﺣﻛم‬ ‫اﻟﻣوارد اﻟﻣطﻠوﺑﺔ‬ ‫اﻟﻣوازﻧﺔ‬ ‫اﻹﺳﺗ اﺗﯾﺟﯾﺔ‬ ‫ر‬ ‫‪SWOT‬‬ ‫اﻟﺗطور‬ ‫اﻟﺣﺎﻟﻰ‬ ‫اﻟﻣﺧﺎطر/اﻟﻌﺎﺋد‬ ‫اﻹﺟ اءات‬ ‫ر‬ ‫اﻟﻣﻧﺎﻓﺳﺔ‬ ‫ﻛﯾف ﻧذﻫب ﻫﻧﺎك؟‬ ‫ﺗﺣﻠﯾل اﻟﻣؤﺳﺳﺔ‬ ‫اﻟﻬﯾﻛل‬ ‫أﯾن ﯾﺟب أن ﻧذﻫب؟‬ ‫اﻹﻣﻛﺎﻧﯾﺎت‬ ‫اﻹﺟ اءات‬ ‫ر‬ ‫اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬ ‫اﻟﺛﻘﺎﻓﺔ‬ ‫أﯾن ﻧﺣن اﻵن؟‬ ‫3102 ‪4 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
‫2. ﺗرﺟﻣﺔ اﻹﺳﺗ اﺗﯾﺟﯾﺔ‬ ‫ر‬ ‫ﺍﻷﻓﻛﺎﺭ ﺍﻟﺭﺋﻳﺳﻳﺔ‬ ‫ﺍﻷﻫﺩﺍﻑ‬ ‫ﺍﻟﻣﻘﺎﻳﻳﺱ‬ ‫ﺍﻟﻣﺳﺗﻬﺩﻓﺎﺕ‬ ‫ﺍﻟﻣﺑﺎﺩﺭﺍﺕ‬ ‫ﺍﻟﻣﺎﻟﻰ‬ ‫ﺗﻌﻅﻳﻡ ‪ROA‬‬ ‫ﻧﻣﻭ ﺍﻟﺭﺑﺣﻳﺔ‬ ‫ﺍﻟﻌﻣﻼء‬ ‫ﺃﻓﺿﻝ ﻣﻣﺎﺭﺳﺎﺕ‬ ‫ﺍﻹﺣﺗﻔﺎﻅ ﺑﺎﻟﻌﻣﻼء‬ ‫ﺍﻟﺩﺍﺧﻠﻰ‬ ‫ﺍﻷﻫﺩﺍﻑ‬ ‫ﺍﻟﻣﻘﻳﺎﺱ‬ ‫ﺍﻟﻣﺳﺗﻬﺩﻑ‬ ‫ﺍﻟﻣﺑﺎﺩﺭﺍﺕ‬ ‫ﺗﺣﺳﻳﻥ ﺗﻭﺻﻳﻝ ﺍﻟﺧﺩﻣﺎﺕ‬ ‫ﻋﺑﺭ ﻣﺟﻣﻭﻋﺎﺕ ﺍﻟﻌﻣﻝ‬ ‫ﺗﺣﺳﻳﻥ ﺗﻭﺻﻳﻝ‬ ‫ﻧﺳﺑﺔ‬ ‫79%‬ ‫ﻣﻳﻛﻧﺔ ﺗﺳﻠﻳﻡ‬ ‫ﺍﻟﺧﺩﻣﺎﺕ ﻋﺑﺭ‬ ‫ﺍﻟﺗﻭﺻﻳﻝ %‬ ‫ﻣﻥ ﺃﻭﻝ ﻣﺭﺓ‬ ‫ﺍﻟﺧﺩﻣﺔ‬ ‫ﻓﻬﻡ ﻋﻧﺎﺻﺭ‬ ‫ﻓﻌﺎﻟﻳﺔ ﺗﻧﻔﻳﺫ‬ ‫ﻣﺟﻣﻭﻋﺎﺕ ﺍﻟﻌﻣﻝ‬ ‫ﺍﻟﻘﻳﻣﺔ ﺍﻟﻣﻁﺭﻭﺣﺔ‬ ‫ﺧﺩﻣﺎﺕ ﺍﻟﻌﻣﻼء‬ ‫ﺍﻟﺗﻌﻠﻡ ﻭﺍﻟﻧﻣﻭ‬ ‫ﺍﻟﺗﺄﻛﺩ ﻣﻥ ﻓﻌﺎﻟﻳﺔ‬ ‫ﺗﻁﻭﻳﺭ ﺍﻟﻣﻬﺎﺭﺍﺕ‬ ‫3102 ‪5 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
‫ﺧرﯾطﺔ إﺳﺗ اﺗﯾﺟﯾﺔ ﻋﺎﻣﺔ‬ ‫ر‬ 6 | BSC XPP outline – Prepared by: Walid Saafan, Jan 2013
‫3. ﻣﺣﺎذاة اﻟﻣؤﺳﺳﺔ‬ ‫ﺍﻟﻣﺳﺎﻫﻣﻭﻥ‬ ‫ﻣﺟﻠﺱ ﺍﻹﺩﺍﺭﺓ‬ ‫ﺍﻟﻘﻳﻡ ﺍﻟﻣﺳﺗﻣﺩﺓ‬ ‫ﺍﻟﺭﺋﻳﺱ ﺍﻟﺗﻧﻔﻳﺫﻯ‬ ‫ﻣﻥ ﺍﻟﻣﺅﺳﺳﺔ‬ ‫ﺍﻟﻣﺅﺳﺳﺔ‬ ‫ﺍﻟﻘﻳﻡ ﺍﻟﻣﺳﺗﻣﺩﺓ‬ ‫ﺍﻟﻘﻁﺎﻋﺎﺕ‬ ‫ﻣﻥ ﺍﻟﻌﻣﻼء‬ ‫ﺍﻹﺩ‬ ‫ﺍﺭﺓ‬ ‫ﻗﻁﺎﻋﺎﺕ ﺍﻷﻋﻣﺎﻝ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﻌﺎﻣﻠﻳﻥ‬ ‫3102 ‪7 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
‫ﻣﺧطط ﻋﺎم ﻟﻣﺣﺎذاة اﻟﻣؤﺳﺳﺔ‬ ‫ﻭﺣﺩﺍﺕ ﺍﻟﺩﻋﻡ ﻟﻠﻣﺅﺳﺳﺔ‬ ‫ﻋﻣﻠﻳﺎﺕ ﺗﺧﻁﻳﻁ ﺍﻟﻣﺅﺳﺳﺔ‬ ‫ﺍﻟﻣﺎﻟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﻟﻠﻣﺅﺳﺳﺔ‬ ‫1‬ ‫ﻟﻠﻣﺅﺳﺳﺔ‬ ‫ﺗﻛﻧﻭﻟﻭﺟﻳﺎ ﺍﻟﻣﻌﻠﻭﻣﺎﺕ‬ ‫ﺗﺣﺩﻳﺙ ﺇﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﻣﻭﺍﺭﺩ ﺍﻟﺑﺷﺭﻳﺔ‬ ‫ﻣﺟﻠﺱ ﺍﻹﺩﺍﺭﺓ‬ ‫2‬ ‫3‬ ‫ﺍﻟﻣﺅﺳﺳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﻟﻣﺟﻠﺱ ﺍﻹﺩﺍﺭﺓ‬ ‫ﻟﻭﺣﺩﺍﺕ ﺍﻟﺩﻋﻡ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﻟﻠﻣﺅﺳﺳﺔ‬ ‫4‬ ‫ﻟﻭﺣﺩﺍﺕ ﺍﻷﻋﻣﺎﻝ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﻟﻭﺣﺩﺍﺕ ﺩﻋﻡ ﺍﻟﻣﺅﺳﺳﺔ‬ ‫8‬ ‫ﻟﻭﺣﺩﺍﺕ ﺩﻋﻡ ﺍﻷﻋﻣﺎﻝ‬ ‫ﻋﻣﻠﻳﺔ ﺗﺧﻁﻳﻁ ﺍﻷﻋﻣﺎﻝ ﺍﻟﻣﺗﻛﺎﻣﻠﺔ‬ ‫ﺍﻟﻣﺎﻟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫6‬ ‫ﻟﻭﺣﺩﺍﺕ ﺍﻷﻋﻣﺎﻝ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺗﻛﻧﻭﻟﻭﺟﻳﺎ ﺍﻟﻣﻌﻠﻭﻣﺎﺕ‬ ‫ﺍﻟﻌﻣﻼء‬ ‫ﺗﺣﺩﻳﺙ ﺇﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﻣﻭﺍﺭﺩ ﺍﻟﺑﺷﺭﻳﺔ‬ ‫ﻗﻁﺎﻋﺎﺕ ﺍﻷﻋﻣﺎﻝ‬ ‫5‬ ‫ﺍﻟﻣﻭﺭﺩﻳﻥ/ ﺍﻟﺷﺭﻛﺎء‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺧﺩﻣﺎﺕ ﻭﺣﺩﺍﺕ‬ ‫7‬ ‫ﺍﻟﺩﻋﻡ‬ ‫ﻭﺣﺩﺍﺕ ﺍﻟﺩﻋﻡ‬ ‫3102 ‪8 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
‫4. ﺗﺧطﯾط اﻟﻌﻣﻠﯾﺎت‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻷﻓﻛﺎﺭ ﻭﺍﻷﻫﺩﺍﻑ‬ ‫ﺍﻟﺭﺋﻳﺳﻳﺔ‬ ‫ﺣﻠﻘﺔ ﺍﻟﺭﺑﻁ‬ ‫ﺩﻭﺍﻓﻊ ﺍﻟﻌﻣﻠﻳﺎﺕ‬ ‫ﺍﻟﻌﻣﻠﻳﺎﺕ‬ ‫ﺍﻷﺳﺎﺳﻳﺔ‬ ‫• ﻣﺎ ﻫﻰ ﺍﻟﺩﻭﺍﻓﻊ؟‬ ‫• ﻛﻳﻑ ﻳﻣﻛﻥ ﺗﺣﺳﻳﻧﻬﺎ؟‬ ‫‪‬ﺍﻹﺑﺗﻛﺎﺭ‬ ‫‪‬ﺍﻟﺗﺣﻠﻳﻝ‬ ‫3102 ‪9 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬ ‫ﺗﺣﺳﻳﻥ ﺍﻷﺩﺍء‬
‫5. اﻟﻣﺗﺎﺑﻌﺔ واﻟﺗﻌﻠم‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻹﺧﺗﺑﺎﺭ،‬ ‫ﺗﺣﺩﻳﺙ‬ ‫ﺍﻟﺗﻌﻠﻡ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻲ‬ ‫ﺇﺧﺗﺑﺎﺭ‬ ‫ﺍﻟﺗﻌﻠﻡ، ﻭﺍﻟﺗﻛﻳﻑ‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻹﻓﺗﺭﺍﺿﺎﺕ‬ ‫ﺗﻘﺎﺭﻳﺭ ﺍﻷﺩﺍء ﺍﻟﻣﺗﻭﺍﺯﻥ‬ ‫ﺇﺳﺗﻛﻣﺎﻝ ﺩﺍﺋﺭﺓ‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﻣﻭﺍﺯﻧﺔ‬ ‫ﺍﻟﺗﻘﺎﺭﻳﺭ‬ ‫ﻣﺗﺎﺑﻌﺔ/ ﺗﺣﻛﻡ ﺍﻹﺩﺍﺭﺓ‬ ‫ﺍﻟﺗﻣﻭﻳﻝ‬ ‫ﺗﻘﺎﺭﻳﺭ ﺍﻷﺩﺍء‬ ‫ﺍﻟﻣﻭﺍﺭﺩ‬ ‫ﺍﻟﻣﺑﺎﺩﺭﺍﺕ ﻭﺍﻟﺑﺭﺍﻣﺞ‬ ‫ﺍﻟﻧﺗﺎﺋﺞ‬ ‫3102 ‪10 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
‫6. اﻹﺧﺗﺑﺎر واﻟﺗﻌدﯾل‬ ‫ﺍﻟﺑﺩﺍﺋﻝ ﺍﻟﻣﺳﺗﻘﺑﻠﻳﺔ‬ ‫ﺗﺣﻠﻳﻝ ﺍﻟﺳﻳﻧﺎﺭﻳﻭﻫﺎﺕ‬ ‫ﺍﻟﻣﺗﺎﺣﺔ‬ ‫ﻋﺩﻡ ﺍﻟﺗﺄﻛﺩ ﺃﻭ ﺍﻟﺗﻌﻘﻳﺩ‬ ‫ﻣﺟﻣﻭﻋﺔ ﻣﻥ ﺍﻟﻼﻋﺑﻳﻥ‬ ‫ﻭﺭﺵ ﻋﻣﻝ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺑﻳﺋﺔ ﻣﻌﺭﻭﻓﺔ‬ ‫ﻣﻧﺎﻓﺳﻭﻥ ﻣﻌﻠﻭﻣﻭﻥ،‬ ‫ﻣﺣﺎﻛﺎﺓ ﺍﻟﺣﺭﻭﺏ‬ ‫ﻣﺷﺎﻛﻝ ﺣﺎﻟﯨﺔ ﺃﻛﺛﺭ‬ ‫ﻛﻳﻑ ﻳﻣﻛﻥ‬ ‫ﺃﻳﻥ ﻳﻣﻛﻥ‬ ‫ﻣﺎ ﻫﻰ ﻗﻭﺍﻋﺩ‬ ‫ﺃﻥ ﻧﻠﻌﺏ؟‬ ‫ﺃﻥ ﻧﻠﻌﺏ؟‬ ‫ﺍﻟﻠﻌﺑﺔ؟‬ ‫ﻧﻁﺎﻕ ﺍﻟﺗﺧﻁﻳﻁ‬ ‫3102 ‪11 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
Thank you for your time. Walid Saafan Eng., MBA, BSC Certified professional Strategy Manager – Banque Misr Walid.saafan@gmail.com eg.linkedin.com/in/walidsaafan +20 111 333 4161 12 | BSC XPP outline – Prepared by: Walid Saafan, Jan 2013

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BRIEF-Strategy Execution Premium (XPP) & Balanced ScoreCard (BSC)

  • 1. ‫ة اﻹﺳﺗ اﺗﯾﺟﯾﺔ - ﺗﻘﺎرﯾر اﻷداء اﻟﻣﺗوازن‬ ‫ر‬ ‫إدار‬ Walid Saafan Palladium Kaplan-Norton BSC Certified Professional Jan 2013
  • 2. ‫ﻣﻧﻬﺟﯾﺔ ة اﻹﺳﺗ اﺗﯾﺟﯾﺔ‬ ‫ر‬ ‫إدار‬ ‫1. ﺗﻁﻭﻳﺭ‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫6. ﺍﻹﺧﺗﺑﺎﺭ‬ ‫2. ﺗﺭﺟﻣﺔ‬ ‫ﻭﺍﻟﺗﻌﺩﻳﻝ‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫5. ﺍﻟﻣﺗﺎﺑﻌﺔ‬ ‫3. ﻣﺣﺎﺫﺍﺓ‬ ‫ﻭﺍﻟﺗﻌﻠﻡ‬ ‫ﺍﻟﻣﺅﺳﺳﺔ‬ ‫ﺗﻧﻔﻳﺫ ﺍﻟﻣﺑﺎﺩﺭﺍﺕ‬ ‫4. ﺗﺧﻁﻳﻁ‬ ‫ﻭﺍﻟﻌﻣﻠﻳﺎﺕ‬ ‫ﺍﻟﻌﻣﻠﻳﺎﺕ‬ ‫2‬ ‫3102 ‪| BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
  • 3. ‫1. ﺗطوﯾر اﻹﺳﺗ اﺗﯾﺟﯾﺔ‬ ‫ر‬ ‫ﺗﺄﻛﻳﺩ ﺍﻟﻣﻬﻣﺔ، ﺍﻟﻘﻳﻡ ﻭﺍﻟﺭﺅﻳﺔ‬ ‫ﻣﺎ ﻫﻰ ﺃﻫﻡ ﺍﻟﺗﺣﺩﻳﺎﺕ ﺍﻟﺗﻰ ﺗﻭﺍﺟﻬﻧﺎ؟‬ ‫ﺗﺣﻠﻳﻝ ﺍﻟﺑﻳﺋﺔ ﺍﻟﺧﺎﺭﺟﻳﺔ )‪(PESTEL‬‬ ‫•‬ ‫ﺗﺣﻠﻳﻝ ﺍﻟﺑﻳﺋﺔ ﺍﻟﻣﺣﻳﻁﺔ )‪(5 Forces‬‬ ‫•‬ ‫ﺍﻟﺗﺣﻠﻳﻝ ﺍﻟﺩﺍﺧﻠﻰ )ﺗﺣﻠﻳﻝ ﺳﻠﺳﻠﺔ ﺍﻟﻘﻳﻡ(‬ ‫•‬ ‫ﺗﺣﺩﻳﺩ ﺃﻫﻡ ﺍﻟﻣﺷﺎﻛﻝ )‪(SWOT‬‬ ‫•‬ ‫ﺍﻟﺗﺣﻠﻳﻝ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻰ‬ ‫ﻛﻳﻑ ﻳﻣﻛﻥ ﺍﻟﺗﻐﻠﺏ ﻋﻠﻰ ﻓﺟﻭﺓ ﺍﻟﻘﻳﻣﺔ؟‬ ‫ﺗﺣﺩﻳﺩ ﻗﻳﻣﺔ ﻓﺟﻭﺓ ﺍﻟﻘﻳﻣﺔ‬ ‫•‬ ‫ﺗﺣﺩﻳﺩ ﺍﻟﻌﻭﺍﻣﻝ ﺍﻟﻣﺅﺛﺭﺓ )ﺍﻷﻓﻛﺎﺭ ﺍﻟﺭﺋﻳﺳﻳﺔ( ﺍﻟﺗﻰ ﺗﻛﻭﻥ ﺍﻟﻘﻳﻡ‬ ‫•‬ ‫ﺍﻟﺗﺭﺍﻛﻣﻳﺔ ﻟﻠﺗﻐﻠﺏ ﻋﻠﻰ ﺍﻟﻔﺟﻭﺓ‬ ‫ﺗﺣﺩﻳﺩ ﻓﺟﻭﺓ ﺍﻟﻘﻳﻣﺔ ﻭﺗﺣﺳﻳﻥ‬ ‫ﺍﻟﺭﺅﻳﺔ‬ ‫ﻛﻳﻑ ﻳﻣﻛﻧﻧﺎ ﺍﻟﻣﻧﺎﻓﺳﺔ ﺑﺄﻓﺿﻝ ﻣﺎ ﻳﻣﻛﻥ؟‬ ‫ﺃﻳﻥ ﺳﻧﻧﺎﻓﺱ: ﺗﺣﺩﻳﺩ ﻧﻁﺎﻕ ﺍﻟﻣﻧﺎﻓﺳﺔ‬ ‫•‬ ‫ﺍﻟﻣﻳﺯﺍﺕ ﺍﻟﺗﻧﺎﻓﺳﻳﺔ )ﺍﻟﻘﻳﻣﺔ ﺍﻟﻣﻁﺭﻭﺣﺔ(‬ ‫•‬ ‫ﻛﻳﻑ ﻳﻣﻛﻥ ﺍﻟﻣﻧﺎﻓﺳﺔ‬ ‫•‬ ‫ﺍﻟﻧﻣﻭﺫﺝ ﺍﻟﻣﺎﻟﻰ‬ ‫•‬ ‫ﺗﻛﻭﻳﻥ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫3102 ‪3 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
  • 4. ‫ﻣﺧطط ﻋﺎم ﻟﺗطوﯾر اﻹﺳﺗ اﺗﯾﺟﯾﺔ‬ ‫ر‬ ‫ﺗﺣﻠﯾل اﻟﺑﯾﺋﺔ اﻟﻣﺣﯾطﺔ‬ ‫اﻹﻗﺗﺻﺎدﯾﺔ‬ ‫اﻹﺟﺗﻣﺎﻋﯾﺔ واﻟﺛﻘﺎﻓﯾﺔ‬ ‫اﻟﺗﻛﻧوﻟوﺟﯾﺔ‬ ‫اﻟﺳﯾﺎﺳﯾﺔ‬ ‫اﻟﺗطﺑﯾق‬ ‫ﺗﺣﻠﯾل اﻟﺻﻧﺎﻋﻪ‬ ‫ﺗﻘﯾﯾم اﻷداء‬ ‫ﺗﻘﯾﯾم اﻹﺧﺗﯾﺎ ات‬ ‫ر‬ ‫اﻟﺑ اﻣﺞ‬ ‫ر‬ ‫اﻹﺧﺗﯾﺎ ات‬ ‫ر‬ ‫ﺗﺣﻠﯾل‬ ‫اﻟﻬﯾﻛل‬ ‫ﺗﺣﻠﯾل اﻷداء‬ ‫واﻟﺗﺣﻛم‬ ‫اﻟﻣوارد اﻟﻣطﻠوﺑﺔ‬ ‫اﻟﻣوازﻧﺔ‬ ‫اﻹﺳﺗ اﺗﯾﺟﯾﺔ‬ ‫ر‬ ‫‪SWOT‬‬ ‫اﻟﺗطور‬ ‫اﻟﺣﺎﻟﻰ‬ ‫اﻟﻣﺧﺎطر/اﻟﻌﺎﺋد‬ ‫اﻹﺟ اءات‬ ‫ر‬ ‫اﻟﻣﻧﺎﻓﺳﺔ‬ ‫ﻛﯾف ﻧذﻫب ﻫﻧﺎك؟‬ ‫ﺗﺣﻠﯾل اﻟﻣؤﺳﺳﺔ‬ ‫اﻟﻬﯾﻛل‬ ‫أﯾن ﯾﺟب أن ﻧذﻫب؟‬ ‫اﻹﻣﻛﺎﻧﯾﺎت‬ ‫اﻹﺟ اءات‬ ‫ر‬ ‫اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬ ‫اﻟﺛﻘﺎﻓﺔ‬ ‫أﯾن ﻧﺣن اﻵن؟‬ ‫3102 ‪4 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
  • 5. ‫2. ﺗرﺟﻣﺔ اﻹﺳﺗ اﺗﯾﺟﯾﺔ‬ ‫ر‬ ‫ﺍﻷﻓﻛﺎﺭ ﺍﻟﺭﺋﻳﺳﻳﺔ‬ ‫ﺍﻷﻫﺩﺍﻑ‬ ‫ﺍﻟﻣﻘﺎﻳﻳﺱ‬ ‫ﺍﻟﻣﺳﺗﻬﺩﻓﺎﺕ‬ ‫ﺍﻟﻣﺑﺎﺩﺭﺍﺕ‬ ‫ﺍﻟﻣﺎﻟﻰ‬ ‫ﺗﻌﻅﻳﻡ ‪ROA‬‬ ‫ﻧﻣﻭ ﺍﻟﺭﺑﺣﻳﺔ‬ ‫ﺍﻟﻌﻣﻼء‬ ‫ﺃﻓﺿﻝ ﻣﻣﺎﺭﺳﺎﺕ‬ ‫ﺍﻹﺣﺗﻔﺎﻅ ﺑﺎﻟﻌﻣﻼء‬ ‫ﺍﻟﺩﺍﺧﻠﻰ‬ ‫ﺍﻷﻫﺩﺍﻑ‬ ‫ﺍﻟﻣﻘﻳﺎﺱ‬ ‫ﺍﻟﻣﺳﺗﻬﺩﻑ‬ ‫ﺍﻟﻣﺑﺎﺩﺭﺍﺕ‬ ‫ﺗﺣﺳﻳﻥ ﺗﻭﺻﻳﻝ ﺍﻟﺧﺩﻣﺎﺕ‬ ‫ﻋﺑﺭ ﻣﺟﻣﻭﻋﺎﺕ ﺍﻟﻌﻣﻝ‬ ‫ﺗﺣﺳﻳﻥ ﺗﻭﺻﻳﻝ‬ ‫ﻧﺳﺑﺔ‬ ‫79%‬ ‫ﻣﻳﻛﻧﺔ ﺗﺳﻠﻳﻡ‬ ‫ﺍﻟﺧﺩﻣﺎﺕ ﻋﺑﺭ‬ ‫ﺍﻟﺗﻭﺻﻳﻝ %‬ ‫ﻣﻥ ﺃﻭﻝ ﻣﺭﺓ‬ ‫ﺍﻟﺧﺩﻣﺔ‬ ‫ﻓﻬﻡ ﻋﻧﺎﺻﺭ‬ ‫ﻓﻌﺎﻟﻳﺔ ﺗﻧﻔﻳﺫ‬ ‫ﻣﺟﻣﻭﻋﺎﺕ ﺍﻟﻌﻣﻝ‬ ‫ﺍﻟﻘﻳﻣﺔ ﺍﻟﻣﻁﺭﻭﺣﺔ‬ ‫ﺧﺩﻣﺎﺕ ﺍﻟﻌﻣﻼء‬ ‫ﺍﻟﺗﻌﻠﻡ ﻭﺍﻟﻧﻣﻭ‬ ‫ﺍﻟﺗﺄﻛﺩ ﻣﻥ ﻓﻌﺎﻟﻳﺔ‬ ‫ﺗﻁﻭﻳﺭ ﺍﻟﻣﻬﺎﺭﺍﺕ‬ ‫3102 ‪5 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
  • 6. ‫ﺧرﯾطﺔ إﺳﺗ اﺗﯾﺟﯾﺔ ﻋﺎﻣﺔ‬ ‫ر‬ 6 | BSC XPP outline – Prepared by: Walid Saafan, Jan 2013
  • 7. ‫3. ﻣﺣﺎذاة اﻟﻣؤﺳﺳﺔ‬ ‫ﺍﻟﻣﺳﺎﻫﻣﻭﻥ‬ ‫ﻣﺟﻠﺱ ﺍﻹﺩﺍﺭﺓ‬ ‫ﺍﻟﻘﻳﻡ ﺍﻟﻣﺳﺗﻣﺩﺓ‬ ‫ﺍﻟﺭﺋﻳﺱ ﺍﻟﺗﻧﻔﻳﺫﻯ‬ ‫ﻣﻥ ﺍﻟﻣﺅﺳﺳﺔ‬ ‫ﺍﻟﻣﺅﺳﺳﺔ‬ ‫ﺍﻟﻘﻳﻡ ﺍﻟﻣﺳﺗﻣﺩﺓ‬ ‫ﺍﻟﻘﻁﺎﻋﺎﺕ‬ ‫ﻣﻥ ﺍﻟﻌﻣﻼء‬ ‫ﺍﻹﺩ‬ ‫ﺍﺭﺓ‬ ‫ﻗﻁﺎﻋﺎﺕ ﺍﻷﻋﻣﺎﻝ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﻌﺎﻣﻠﻳﻥ‬ ‫3102 ‪7 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
  • 8. ‫ﻣﺧطط ﻋﺎم ﻟﻣﺣﺎذاة اﻟﻣؤﺳﺳﺔ‬ ‫ﻭﺣﺩﺍﺕ ﺍﻟﺩﻋﻡ ﻟﻠﻣﺅﺳﺳﺔ‬ ‫ﻋﻣﻠﻳﺎﺕ ﺗﺧﻁﻳﻁ ﺍﻟﻣﺅﺳﺳﺔ‬ ‫ﺍﻟﻣﺎﻟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﻟﻠﻣﺅﺳﺳﺔ‬ ‫1‬ ‫ﻟﻠﻣﺅﺳﺳﺔ‬ ‫ﺗﻛﻧﻭﻟﻭﺟﻳﺎ ﺍﻟﻣﻌﻠﻭﻣﺎﺕ‬ ‫ﺗﺣﺩﻳﺙ ﺇﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﻣﻭﺍﺭﺩ ﺍﻟﺑﺷﺭﻳﺔ‬ ‫ﻣﺟﻠﺱ ﺍﻹﺩﺍﺭﺓ‬ ‫2‬ ‫3‬ ‫ﺍﻟﻣﺅﺳﺳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﻟﻣﺟﻠﺱ ﺍﻹﺩﺍﺭﺓ‬ ‫ﻟﻭﺣﺩﺍﺕ ﺍﻟﺩﻋﻡ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﻟﻠﻣﺅﺳﺳﺔ‬ ‫4‬ ‫ﻟﻭﺣﺩﺍﺕ ﺍﻷﻋﻣﺎﻝ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﻟﻭﺣﺩﺍﺕ ﺩﻋﻡ ﺍﻟﻣﺅﺳﺳﺔ‬ ‫8‬ ‫ﻟﻭﺣﺩﺍﺕ ﺩﻋﻡ ﺍﻷﻋﻣﺎﻝ‬ ‫ﻋﻣﻠﻳﺔ ﺗﺧﻁﻳﻁ ﺍﻷﻋﻣﺎﻝ ﺍﻟﻣﺗﻛﺎﻣﻠﺔ‬ ‫ﺍﻟﻣﺎﻟﻳﺔ‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫6‬ ‫ﻟﻭﺣﺩﺍﺕ ﺍﻷﻋﻣﺎﻝ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺗﻛﻧﻭﻟﻭﺟﻳﺎ ﺍﻟﻣﻌﻠﻭﻣﺎﺕ‬ ‫ﺍﻟﻌﻣﻼء‬ ‫ﺗﺣﺩﻳﺙ ﺇﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﻣﻭﺍﺭﺩ ﺍﻟﺑﺷﺭﻳﺔ‬ ‫ﻗﻁﺎﻋﺎﺕ ﺍﻷﻋﻣﺎﻝ‬ ‫5‬ ‫ﺍﻟﻣﻭﺭﺩﻳﻥ/ ﺍﻟﺷﺭﻛﺎء‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺧﺩﻣﺎﺕ ﻭﺣﺩﺍﺕ‬ ‫7‬ ‫ﺍﻟﺩﻋﻡ‬ ‫ﻭﺣﺩﺍﺕ ﺍﻟﺩﻋﻡ‬ ‫3102 ‪8 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
  • 9. ‫4. ﺗﺧطﯾط اﻟﻌﻣﻠﯾﺎت‬ ‫ﺍﻟﺧﺭﻳﻁﺔ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻷﻓﻛﺎﺭ ﻭﺍﻷﻫﺩﺍﻑ‬ ‫ﺍﻟﺭﺋﻳﺳﻳﺔ‬ ‫ﺣﻠﻘﺔ ﺍﻟﺭﺑﻁ‬ ‫ﺩﻭﺍﻓﻊ ﺍﻟﻌﻣﻠﻳﺎﺕ‬ ‫ﺍﻟﻌﻣﻠﻳﺎﺕ‬ ‫ﺍﻷﺳﺎﺳﻳﺔ‬ ‫• ﻣﺎ ﻫﻰ ﺍﻟﺩﻭﺍﻓﻊ؟‬ ‫• ﻛﻳﻑ ﻳﻣﻛﻥ ﺗﺣﺳﻳﻧﻬﺎ؟‬ ‫‪‬ﺍﻹﺑﺗﻛﺎﺭ‬ ‫‪‬ﺍﻟﺗﺣﻠﻳﻝ‬ ‫3102 ‪9 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬ ‫ﺗﺣﺳﻳﻥ ﺍﻷﺩﺍء‬
  • 10. ‫5. اﻟﻣﺗﺎﺑﻌﺔ واﻟﺗﻌﻠم‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻹﺧﺗﺑﺎﺭ،‬ ‫ﺗﺣﺩﻳﺙ‬ ‫ﺍﻟﺗﻌﻠﻡ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻲ‬ ‫ﺇﺧﺗﺑﺎﺭ‬ ‫ﺍﻟﺗﻌﻠﻡ، ﻭﺍﻟﺗﻛﻳﻑ‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻹﻓﺗﺭﺍﺿﺎﺕ‬ ‫ﺗﻘﺎﺭﻳﺭ ﺍﻷﺩﺍء ﺍﻟﻣﺗﻭﺍﺯﻥ‬ ‫ﺇﺳﺗﻛﻣﺎﻝ ﺩﺍﺋﺭﺓ‬ ‫ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺍﻟﻣﻭﺍﺯﻧﺔ‬ ‫ﺍﻟﺗﻘﺎﺭﻳﺭ‬ ‫ﻣﺗﺎﺑﻌﺔ/ ﺗﺣﻛﻡ ﺍﻹﺩﺍﺭﺓ‬ ‫ﺍﻟﺗﻣﻭﻳﻝ‬ ‫ﺗﻘﺎﺭﻳﺭ ﺍﻷﺩﺍء‬ ‫ﺍﻟﻣﻭﺍﺭﺩ‬ ‫ﺍﻟﻣﺑﺎﺩﺭﺍﺕ ﻭﺍﻟﺑﺭﺍﻣﺞ‬ ‫ﺍﻟﻧﺗﺎﺋﺞ‬ ‫3102 ‪10 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
  • 11. ‫6. اﻹﺧﺗﺑﺎر واﻟﺗﻌدﯾل‬ ‫ﺍﻟﺑﺩﺍﺋﻝ ﺍﻟﻣﺳﺗﻘﺑﻠﻳﺔ‬ ‫ﺗﺣﻠﻳﻝ ﺍﻟﺳﻳﻧﺎﺭﻳﻭﻫﺎﺕ‬ ‫ﺍﻟﻣﺗﺎﺣﺔ‬ ‫ﻋﺩﻡ ﺍﻟﺗﺄﻛﺩ ﺃﻭ ﺍﻟﺗﻌﻘﻳﺩ‬ ‫ﻣﺟﻣﻭﻋﺔ ﻣﻥ ﺍﻟﻼﻋﺑﻳﻥ‬ ‫ﻭﺭﺵ ﻋﻣﻝ ﺍﻹﺳﺗﺭﺍﺗﻳﺟﻳﺔ‬ ‫ﺑﻳﺋﺔ ﻣﻌﺭﻭﻓﺔ‬ ‫ﻣﻧﺎﻓﺳﻭﻥ ﻣﻌﻠﻭﻣﻭﻥ،‬ ‫ﻣﺣﺎﻛﺎﺓ ﺍﻟﺣﺭﻭﺏ‬ ‫ﻣﺷﺎﻛﻝ ﺣﺎﻟﯨﺔ ﺃﻛﺛﺭ‬ ‫ﻛﻳﻑ ﻳﻣﻛﻥ‬ ‫ﺃﻳﻥ ﻳﻣﻛﻥ‬ ‫ﻣﺎ ﻫﻰ ﻗﻭﺍﻋﺩ‬ ‫ﺃﻥ ﻧﻠﻌﺏ؟‬ ‫ﺃﻥ ﻧﻠﻌﺏ؟‬ ‫ﺍﻟﻠﻌﺑﺔ؟‬ ‫ﻧﻁﺎﻕ ﺍﻟﺗﺧﻁﻳﻁ‬ ‫3102 ‪11 | BSC XPP outline – Prepared by: Walid Saafan, Jan‬‬
  • 12. Thank you for your time. Walid Saafan Eng., MBA, BSC Certified professional Strategy Manager – Banque Misr Walid.saafan@gmail.com eg.linkedin.com/in/walidsaafan +20 111 333 4161 12 | BSC XPP outline – Prepared by: Walid Saafan, Jan 2013