5. Company Overview
During mid-2006, Cadbury lines were found to contain salmonella
bacteria, originating from a leaking pipe at the company’s factory in
Marlbrook.
6. Company Overview
During mid-2006, Cadbury lines were found to contain salmonella
bacteria, originating from a leaking pipe at the company’s factory in
Marlbrook.
Incident was widely reported in the media; 40 people became ill
7. Company Overview
During mid-2006, Cadbury lines were found to contain salmonella
bacteria, originating from a leaking pipe at the company’s factory in
Marlbrook.
Incident was widely reported in the media; 40 people became ill
Failure of Cadbury to inform Food Standards Agency for 5months
resulted in a £1 million fine and told to improve their
contamination testing procedures.
8. Company Overview
During mid-2006, Cadbury lines were found to contain salmonella
bacteria, originating from a leaking pipe at the company’s factory in
Marlbrook.
Incident was widely reported in the media; 40 people became ill
Failure of Cadbury to inform Food Standards Agency for 5months
resulted in a £1 million fine and told to improve their
contamination testing procedures.
Affected Cadbury’s sales revenue greatly
10. Social Media In Action
TV Advertisement
£6.2 million campaign has been an advertisement featuring
an actor in a gorilla suit drumming along with Phil Collins In
the Air Tonight
11. Social Media In Action
TV Advertisement
£6.2 million campaign has been an advertisement featuring
an actor in a gorilla suit drumming along with Phil Collins In
the Air Tonight
Mailing List
Website viewer’s could leave their details to be contacted
by Cadbury
12. Social Media In Action
TV Advertisement
£6.2 million campaign has been an advertisement featuring
an actor in a gorilla suit drumming along with Phil Collins In
the Air Tonight
Mailing List
Website viewer’s could leave their details to be contacted
by Cadbury
YouTube
Advertisement was uploaded to YouTube
15. Victory
Resulted in a 6.2% rise in their annual sales report
16. Victory
Resulted in a 6.2% rise in their annual sales report
YouTube received 500,000 page views in the first week
after the launch; Become a huge internet hit with 6
million viewings on YouTube
17. Victory
Resulted in a 6.2% rise in their annual sales report
YouTube received 500,000 page views in the first week
after the launch; Become a huge internet hit with 6
million viewings on YouTube
The advertisement has won total of 11 awards where
one of the awards is Film Grand Prix Lion at Cannes
Lions 2008
22. Company Overview
Overwhelming response after the gorilla
advertisement
Cadbury spokesman, Tony Bilsborough, said “ The
aim was to create commercials that replicated the
“feel good” moment of opening a chocolate bar and
taking that first bite”
23. Company Overview
Overwhelming response after the gorilla
advertisement
Cadbury spokesman, Tony Bilsborough, said “ The
aim was to create commercials that replicated the
“feel good” moment of opening a chocolate bar and
taking that first bite”
Advertise through word-of-mouth
25. Social Media In Action
TV Advertisement
Eyebrows advertisement, costing £3.7 million featuring 2
siblings letting their eyebrows dance in sync with the music
Film was made by Fallon, the same advertising firm, behind
the award-winning Drumming Gorilla campaign
26. Social Media In Action
TV Advertisement
Eyebrows advertisement, costing £3.7 million featuring 2
siblings letting their eyebrows dance in sync with the music
Film was made by Fallon, the same advertising firm, behind
the award-winning Drumming Gorilla campaign
YouTube
Advertisement uploaded in YouTube
27. Social Media In Action
TV Advertisement
Eyebrows advertisement, costing £3.7 million featuring 2
siblings letting their eyebrows dance in sync with the music
Film was made by Fallon, the same advertising firm, behind
the award-winning Drumming Gorilla campaign
YouTube
Advertisement uploaded in YouTube
Facebook
Discuss Cadbury’s latest news and updates.
30. Victory
Topped website tellyAds.com’s Top 20 TV Ads poll
31. Victory
Topped website tellyAds.com’s Top 20 TV Ads poll
Viewed more than 4 million times on YouTube and
similar sites in its first 3 weeks
32. Victory
Topped website tellyAds.com’s Top 20 TV Ads poll
Viewed more than 4 million times on YouTube and
similar sites in its first 3 weeks
Twice the number of viewings when compared to the
firm’s previous cult clip
33. Victory
Topped website tellyAds.com`s Top 20 TV Ads poll
Viewed more than 4 million times on YouTube and
similar sites in its first 3 weeks
Twice the number of viewings when compared to the
firm`s previous cult clip
Cadbury stuck a deal with Orange to give away the
soundtrack as a mobile phone ringtone, which was
downloaded 125,000 times in the first 11 days
39. Blendtec’s Past Situation
Blendtec has been in the market for 3 decades.
Well-known for its superior product quality.
40. Blendtec’s Past Situation
Blendtec has been in the market for 3 decades.
Well-known for its superior product quality.
Had prominence, but made little headway in the
minds of the consumer.
42. Blendtec’s Social Media In Action
1. Website (www.willitblend.com)
Asked the people what they would like to see “blend”
43. Blendtec’s Social Media In Action
1. Website (www.willitblend.com)
Asked the people what they would like to see “blend”
2. Youtube
Uploaded the “blending” videos to Youtube
44. Blendtec’s Social Media In Action
1. Website (www.willitblend.com)
Asked the people what they would like to see “blend”
2. Youtube
Uploaded the “blending” videos to Youtube
3. Facebook & Twitter
Engaged the people while allowing them to participate in the latest
talks about “blending”
Disseminate product information and respond to queries
60. One of the world‟s leading oil & gas companies
61. One of the world‟s leading oil & gas companies
Operates in over 80 countries
62. One of the world‟s leading oil & gas companies
Operates in over 80 countries
Vertically-integrated and is active in every area of
oil and gas industry
63. One of the world‟s leading oil & gas companies
Operates in over 80 countries
Vertically-integrated and is active in every area of
oil and gas industry
Provide fuel for transportation, energy for heat and
light as well as petrochemicals products for
everyday items
64. One of the world‟s leading oil & gas companies
Operates in over 80 countries
Vertically-integrated and is active in every area of
oil and gas industry
Provide fuel for transportation, energy for heat and
light as well as petrochemicals products for
everyday items
Products are combine to satisfy a common need.
65.
66. BP owns a YouTube channel, Facebook page, Flickr
account, and Twitter.
67. BP owns a YouTube channel, Facebook page, Flickr
account, and Twitter.
During the crisis, BP constantly updated their social
media tools but without any form of engagement to
the people.
68. BP owns a YouTube channel, Facebook page, Flickr
account, and Twitter.
During the crisis, BP constantly updated their social
media tools but without any form of engagement to
the people.
Comments and mentions were not replied.
69. BP owns a YouTube channel, Facebook page, Flickr
account, and Twitter.
During the crisis, BP constantly updated their social
media tools but without any form of engagement to
the people.
Comments and mentions were not replied.
Such absence makes it hard for BP to build any
rapport with the people.
70. BP owns a YouTube channel, Facebook page, Flickr
account, and Twitter.
During the crisis, BP constantly updated their social
media tools but without any form of engagement to
the people.
Comments and mentions were not replied.
Such absence makes it hard for BP to build any
rapport with the people.
This resulted in the downfall of their reputation.
71.
72. FB page “Boycott BP” has over 688,500 "likes" from
Facebook users.
73. FB page “Boycott BP” has over 688,500 "likes" from
Facebook users.
"Boycott BP“ online petition posted by consumer
advocacy group „Public Citizen‟ had over 22,000 pledges
from people who pledge not to buy any BP products for
3 months.
74. FB page “Boycott BP” has over 688,500 "likes" from
Facebook users.
"Boycott BP“ online petition posted by consumer
advocacy group „Public Citizen‟ had over 22,000 pledges
from people who pledge not to buy any BP products for
3 months.
By 29 June the protests caused sales to decline at some
stations by 10% to 40%.
75. FB page “Boycott BP” has over 688,500 "likes" from
Facebook users.
"Boycott BP“ online petition posted by consumer
advocacy group „Public Citizen‟ had over 22,000 pledges
from people who pledge not to buy any BP products for
3 months.
By 29 June the protests caused sales to decline at some
stations by 10% to 40%.
Recording artistes and bands such as Lady Gaga also
joined to boycott BP during 2010 Mayhem Festival.