Samsung is one of the largest brands in the world headquartered in South Korea. It produces electronics like TVs, phones, appliances that are used worldwide. Samsung was founded in 1938 and initially traded goods, later diversifying into various industries. It is now a major manufacturer of components and technology products. Samsung has grown significantly through innovation, global expansion, and marketing strategies to become a leading technology company.

1. SAMSUNG
SAMSUNG is the one of the
largest brand in the world.
SAMSUNG is the South Korean
company and there head
quarter is in SAMSUNG town.
Samsung is the most famous
brand of the world which we
use in our daily life like TV,
mobile, refrigerator and now
these days some watches are
also in the market called Galaxy
Gear. So, these technologies
are the blessings of
SAMSUNG.
Galaxy Gear

2. SAMSUNG History
SAMSUNG was founded by Lee Byung in
1938 as a trading company. over the next
three years, the group diversified into
different areas including food processing,
textiles, Insurance, securities and retail .
Samsung entered the electronics industry in
late 1960s and in 1970 they entered in
construction and Shipbuilding industry.

3. SAMSUNG History
Following Lee's death in 1987 SAMSUNG was
separated into four business groups :
1.SAMSUNG group
2.Shinsegae group
3.Hansol group
4.CJ group since 1990s
SAMSUNG has increasingly their technology
particularly mobile phones have become its most
important source of income.

4. SAMSUNG History
If we further talk about the
history of SAMSUNG.
SAMSUNG electronics was
the world largest information
technology company in 2012
and 4th in market value
SAMSUNG heavy industries
was the world's 2nd largest
Shipbuilder in 2010. Samsung
life insurance is the world's
14th largest life insurance
company.

5. SAMSUNG History
SAMSUNG has a powerful influence on South
Korea's economic development, policies, media
and culture.
SAMSUNG is increasing South Korean reputation
to the whole world.

6. Evolution of SAMSUNG logo
• First logo ;
In 1938,SAMSUNG
started out as a small
trading company with forty
employees.
• Second logo ;
Second logo was
developed in 1969 which
was used from 1969 to
1980
First LOGO
Second LOGO

7. Evolution of SAMSUNG logo
• Third logo ;
Third logo
was developed in 1980,
whish was used from
1980 to 1993.
• Fourth logo ;
Fourth logo
was developed in 1993
which is still using
Third LOGO
Present LOGO

8. SAMSUNG Products
Samsung Electronics has
assembly plants and sales
networks in 80 countries and
employs around 3,70,000 people
Since 2012.
Samsung is a major manufacturer
of electronic components such as
lithium-ion batteries,
semiconductors, chips, flash
memory, home appliances,
mobile devices and hard drive
devices for clients such as Apple,
Sony, HTC and Nokia.

9. SAMSUNG Products
LCD and LED panels
•In 2004 Samsung was the
world's-largest manufacturer of
OLED (Organic Light Emitting
Diode), with 40 percent of market
share worldwide.
•In 2007 SAMSUNG introduced a
ten-millimeter thick, 40-inch LCD
television panel which was the
world's first 7.9 mm panel.
Moreover, SAMSUNG produces
LCD's for monitors, Laptops,
Mobile phones And Smart
Watches displays.
LCD panel
OLED panel

10. SAMSUNG Products
Home Appliances
SAMSUNG has also been
producing Home appliances for
thier costumers since 1980.
They are producing large
numbers of appliances like
Refrigerators, Washing machines,
Microwaves, Ovens, Vacuum
cleaners, Juicers, Televisions and
Air conditioners.

11. SAMSUNG Products
Mobile phones
In 1977 Samsung Electronics launched the
Telecommunication Network then ,after 11
years Samsung developed its first mobile
phone (SH-100) in 1988.
It was the first mobile phone to be designed
and manufactured in Korea, but it had major
connectivity problems.
After working on connetivity problems, In
1993 SAMSUNG finally developed a new
model (SH-700), which was quite remarkable
and had a compact design.
SH-100
SH-700

12. SAMSUNG Products
Smart phones
In 2009 SAMSUNG introduced its
first smart phone, which was known
as Samsung Galaxy.
It was first phone that has Android
plate form.
It had many features like
touchscreen, Camera with flash,
Compas, gravity sensor, GPS
tracker and muchmore.
Now these days SAMSUNG is
producing a lot of smart phones like
Galaxy series and J-series.
Samsung Galaxy
Samsung a7

13. Basic Views of Marketing Strategies of
SAMSUNG
• Identify with a particular target market or life style.
• Increase awarness of company or product name.
• Enhance corporate image.
• Express commetment to the comunity.
• Entertain key clients or rewards key employees.
• Permit merchandizing or promotional oppertunities.

14. Strategies of SAMSUNG
Strategies
•Product inovation.
•Pricing.
•Distribution.
•Advertising and sales
promotions.
•The making of a global
brand.
•Advertising and
promotional strategies.

15. Strategies of SAMSUNG
Product Inovation Strategies
Product inovation strategy is a plan to grow market share
or profits through products and service inovation and
SAMSUNG is the brand ambassador of bollywood movies
like Ghajini, Love aj kal. to promote themselves.
Distribution Strategies
Along with the launch of new products SAMSUNG also
consolidated its distribution system.SAMSUNG has many
distribution offices with in 18 states of world.

16. Strategies of SAMSUNG
Advertising and sales promotions
In 1995, when SAMSUNG entered India then SAMSUNG
start advertising and promoting their produts in India.For
this SAMSUNG esteblished many advertising offices in
India.
The making of a global brand
In 1993 SAMSUNG start globalization themselves through
advertising for this purpose SAMSUNG changed its logo.

17. Strategies of SAMSUNG
Design Strategies
In 1993 SAMSUNG realized that sleek design is most
important for getting success in global market so therefor
SAMSUNG start working on their product designs.

18. Weaknesses of SAMSUNG
Patent infringement
SAMSUNG is infringing Apple’s and some other firms’ patents,thus,
damaging its reputation and having to pay a huge amount of money in
damages.
Too low profit margin
SAMSUNG Electronics is the largest technology business in the world
in terms of revenues but it has a low gross profit and net profit margins.
Although its smartphones business is quite profitable, SAMSUNG’s
profit margin is low due to its semiconductors sales and aggressive
price cuts.

19. Weaknesses of SAMSUNG
Competitors
Apple, Sony, Dell, HP are the main buyers of SAMSUNG Electronics
products as well as the firm’s main competitors.
Lack of OS and software
Software and OS production has a high profit margin that can increase
company’s products and brand loyalty. Without strong software and OS
SAMSUNG is at disadvantage over its competitors.

20. Weaknesses of SAMSUNG
Focus on products
SAMSUNG Electronics serves 4
different industries with many
different products in them.
SAMSUNG is at disadvantage
over its competitors because it
loses a focus when competing in
too many industries and too many
products.

21. Conclusion
• SAMSUNG should bring itself to a
strategy Platforms
• Reinforce Samsung connection to
creativity across target
• Bring Samsung brand to the center of
communication
• Think communication as Cross line -
not On & Off line

22. Conclusion
•Increase DB of people connected
to the brand and build
relationships
•Start building Samsung as a
Love brand