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Presentation "What is Growth Hacking & How to use it" - Dutch SE

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This was my talk at Dutch Student Entrepreneurs about Growth Hacking. Here I explain shortly what Growth Hacking is, why it is useful and three principles have helped all of my clients. These principles are foundational thoughts on how to rank #1 in Google, optimise the conversion rates on your website and some clear copywriting formula's to make writing easier, faster and much much more efficient.

Publicado en: Marketing
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Presentation "What is Growth Hacking & How to use it" - Dutch SE

  1. 1. Ward van Gasteren | Growth Expert | www.growwithward.com Let’s hack growth
  2. 2. Ward van Gasteren | Growth Expert | www.growwithward.com About me I’ve worked for I can help you grow ● Higher website conversion ● More traffic & leads ● Marketing efficiency But best of all… I don’t just do it: I’ll teach you and show you step-by-step how to do it. Have a look at www.growwithward.com
  3. 3. Ward van Gasteren | Growth Expert | www.growwithward.com We’ll start with the hardest question...
  4. 4. Ward van Gasteren | Growth Expert | www.growwithward.com “What is Growth Hacking?”
  5. 5. Ward van Gasteren | Growth Expert | www.growwithward.com Became a buzzword...
  6. 6. Ward van Gasteren | Growth Expert | www.growwithward.com Growth Hacking is... ...a process focused on customer-growth using experiments based on data, user-behaviour and well-known practices.
  7. 7. Ward van Gasteren | Growth Expert | www.growwithward.com It’s not... - Magic → We use data - Tips & Tricks → It’s a process - Attracting visitors → We convert and nurture them
  8. 8. Ward van Gasteren | Growth Expert | www.growwithward.com But I understand it’s confusing All blog-categories on www.growthhackers.com
  9. 9. Ward van Gasteren | Growth Expert | www.growwithward.com Growth Hacking vs. Marketing Growth Mindset It’s holistic
  10. 10. Ward van Gasteren | Growth Expert | www.growwithward.com We work with a (Pirate-)system
  11. 11. Ward van Gasteren | Growth Expert | www.growwithward.com Some well-known examples
  12. 12. Hotmail 12 miljoen gebruikers in 18 maanden na lancering (In 1997 waren maar 70 miljoen mensen met internet) Ward van Gasteren | Growth Expert | www.growwithward.com
  13. 13. Dropbox sep 2008 > jan 2010 = 100.000 > 4.000.000 Alleen al in april 2010 werden er 2,8 miljoen invites gestuurd. Ward van Gasteren | Growth Expert | www.growwithward.com
  14. 14. Ward van Gasteren | Growth Expert | www.growwithward.com Some best practices that have helped every client How to be #1 in Google? How to convert anybody? How to write persuasive copy?
  15. 15. Ward van Gasteren | Growth Expert | www.growwithward.com How to be Google’s #1? Help the searcher on their quest 1. Give the answer to the searcher’s question 2. Make the answer 10X better than everyone else 3. Show yourself to Google
  16. 16. Ward van Gasteren | Growth Expert | www.growwithward.com How to be Google’s #1? Search-query Likely user intent (Focus on this!) “get candy crush game” Install the Candy Crush app “online personality test” Take an online personality test “what is my bmi?” Calculator for Body Mass Index “buy citizen kane dvd” Purchase this dvd “bubble spinner” Play Bubble Spinner game or download app
  17. 17. Ward van Gasteren | Growth Expert | www.growwithward.com How to be Google’s #1? 1. What’s the user’s intent? 2. What do other results say? 3. Combine all topics, references, graphs, etc. 4. Make it clearer, better designed, more images
  18. 18. Ward van Gasteren | Growth Expert | www.growwithward.com How to convert anybody?
  19. 19. Ward van Gasteren | Growth Expert | www.growwithward.com How to convert anybody?
  20. 20. Ward van Gasteren | Growth Expert | www.growwithward.com Example
  21. 21. Ward van Gasteren | Growth Expert | www.growwithward.com How to write persuasive copy? - Use copywriting templates -
  22. 22. Ward van Gasteren | Growth Expert | www.growwithward.com Why use copywriting formulas? Gain time (+energy) Better AB-test ideas Never write bad copy+ +
  23. 23. A I D A ttention nterest esire ction Ward van Gasteren | Growth Expert | www.growwithward.com How to write persuasive copy? = Shake people’s attention out of their boring lives = Keep their attention with an interesting or weird fact or info = Show them the value so they want what you’re offering = Amazing call to action they can’t resist to click and know what to expect
  24. 24. Ward van Gasteren | Growth Expert | www.growwithward.com Bad examples
  25. 25. Ward van Gasteren | Growth Expert | www.growwithward.com Bad examples
  26. 26. Ward van Gasteren | Growth Expert | www.growwithward.com Good examples
  27. 27. Ward van Gasteren | Growth Expert | www.growwithward.com Good examples
  28. 28. P A S ain gitate olve Ward van Gasteren | Growth Expert | www.growwithward.com How to write persuasive copy? = Remind visitors of the pain they have. = Make the pain bigger. Twist the knife in the wound... = Explain your solution to their pain. (My personal fav)
  29. 29. Ward van Gasteren | Growth Expert | www.growwithward.com Good examples
  30. 30. Ward van Gasteren | Growth Expert | www.growwithward.com Bad vs. Good examples
  31. 31. Ward van Gasteren | Growth Expert | www.growwithward.com How to convert anybody? Also for copy!
  32. 32. Questions? Ward van Gasteren | Growth Expert | www.growwithward.com
  33. 33. P.s. Are we connected? www.linkedin.com/in/wardvangasteren Ward van Gasteren | Growth Expert | www.growwithward.com

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