Presentation by Warren Dietel, Puff 'n Stuff Catering

1. Operations Toolbox Warren Dietel

2. About Me Family business began in Trinidad as pastry shop Entrepreneurial from the beginning Professional Experience Car Detailing, Puff ‘n Stuff Catering, Disney Weddings, Disney Institute, Scott Kay, Back Home! The big purchase! What drives me

3. The Puff Story Opened in Central Florida in 1980 as a family-owned business Purchased in 2003, annual sales of $1.8 million, at operational limit Antiquated infrastructure with inefficient space & poor equipment Tremendous potential + aggressive growth plan = 267% growth in 3 years 2010, over 200 staff members strong (40 FT) Diversifying segment base

7. Technology and automation

9. Planning for tomorrow Plan for the future of the business What is the business is today? What will it be in 5 years? 10 years? Is your community growing? Build in space for growth – how many trucks? Equipment storage and rentals Build a forward-thinking team who understands where you are going Keep your ego in check! Don’t build the Taj Mahal if you don’t need it.

10. The Growth Process Annual million dollar incremental growth 04 - 07 Improve infrastructure to support growth Find a building Raw land – ground up construction Similar use facilities Purchase or Lease Our location Good bones Could easily see offices, kitchen, and warehouse

11. Facility Ownership ROI Why take the risk? Long-term financial security/real estate investment Create separate entity to hold real estate asset Extensive infrastructure warrants investing in yourself Positioning for growth Open up new lines of business Efficiencies & cross utilization Designing for your specific needs Huge tax benefit! Competitive EDGE!

12. Next Wave Floor Plan

14. Logical from entry to exit

15. Loading and unloading

16. Garbage collection

17. Staging areas