E commerce trends

1. e-commerce trends

2. Remco Dekkers
Chief Technology Officer | ISM eCompany
Introduction
 15+ years working on e-commerce solutions
 Managing Magento implementation department
r.dekkers@ism.nl

3. We help you maximizing your e-commerce succes!

4. ‘If you see the trends, you know today what
actions to take.’

5. Trust in others more than
companies

6. The old way

7. Productreviews

8. Webshop
reviews

9. Testpanel

10. Mobile commerce

14. Claudia Strater – womens fashion

15. Buddha to Buddha - jewelry

16. Klein - electronics

17. Image recognition

20. iBeacons

24. Omnichannel retailing

26. Omni-Channel Retail

27. “pickup in shop”
Online as driver for offline visits

28. Source: Forrester

31. Omnichannel gap
Omnichannel gap
Customer expectation
Omnichannel
maturity

32. Surprise gap
Surprise gap
Customer expectation
Omnichannel
maturity

33. Dynamic Pricing

35. Airline pricing

36. Price online is lower
when you live close
by and pick it up in
the shop…

37. Consumers want a discount, a
big discount!

41. MUST join you in this price battle? How do you differentiate your (online)?

42. years of
e-Commerce experience
e-Marketing customersSana & Magento Shops Design customers
Netherlands | USA | Indonesia| UK |
Belgium | Australia | Ukraine |
Sri Lanka | Austria
offices
e-Commerce
specialists
Service Ease Sustainable Experience
Speed Specialist Quality Trendy

43. Big data

46. Proposal for
customer A

47. Proposal for
customer B

49. Internet of things

50. Source: Cisco IBSG

53. Online persuasion techniques

54. Technology
Functionality
Usability
Intuition
Emotion Remove obstacles
reduce uncertainty,
convince and seduce
Remove obstacles
enable
Remove obstacles
fulfill needs and
give reasons to buy
Unique value proposition
What do you need to sell online?

55. Social proof
Limited duration
Reciprocity
Commitment
Commitment

56. ‘sharing economy’

60. Global commerce

63. Realtime personalisation

64. Standard banner

65. Kim surfs the website
and her interests are
recorded

66. De banner on the hompage
changes according to the interests
of Kim

67. Online marketplace

68. Sell on amazon

69. Sell on ebay

70. Sell on kaymu

71. Sell on etsy

72. Business models change

73. Sell on kaymuSoftware is eating the world

74. Source: Shopping Tomorrow

75. E-mail
Display
PPC
Store
SEO
Awareness
Conversie
Conversion attribution
modelling
Get the maximum from your marketing money

76. Types conversion-attribution
GENERIC SEARCH BRAND SEARCH BRAND SEARCH
DESKTOP SMARTPHONE WINKEL
SMARTPHONE DESKTOP TABLETCross-Device
Online-Offline
Intra-Channel
Conversie
SEARCH DISPLAY DIRECTInter-Channel

77. Which channel claims the conversion?

78. ‘Generation me’
De generation ‘after Google’ attaches less
value to property and more experiences

80. r.dekkers@ism.nl
Remco Dekkers | Chief Technology Officer