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- 3. CEO André Pereira Goals: Bring the company's vision to life Develop an efficient tech system to support baseline activity Strategic Tasks: Strategic plan Partnership relations Tactical Tasks: Closure of exclusivity deals with laundries To create an innovative platform for baseline activities
- 4. CEO André Pereira Marketing Catarina Roleta C&Q Management Ines Star Finance Eduardo Luizi Logistics Felix Wagner Goals: Uncover the need Brand awareness Brand identity Strategic Tasks: BM activities Brand’s message Positioning Tactical Tasks: Marketing Research Tendencies TPC Goals: Optimizing customers’ experience Strategic Tasks: Identifying customer’s needs, wishes and dreams Follow up on issues and suggestions Tactical Tasks: Quality Man. Statistical Analysis Goals: Yearly profit growth of 15% Reduce costs in a constant basis Strategic Tasks: New sources Firm’s assets Tactical Tasks: Credit and Cash Man Receipt of payments and funds Goals: Dynamic logistics systems Constantly smooth running business Strategic Tasks: Ensure smooth operations Reliable on-time oper. Tactical Tasks: Logistics Management, Operations Management
- 5. Value Chain Finance & Accounting Customer Support Long-Term Planning Human Resources Marketing& Sales IT (AppMaint.) Logistics Partner Dev.&Maint. Support Activities Main Activities
- 6. Process Map - Individuals Log In App Choose Options Choose Pick-Up & Delivery Time Pick-Up Back Delivery Instant automated Payment Order Received Calculate eff. route/drive r/laundry Pick-Up at Customer Delivery to Laundry Pick-Up at Laundry Customer Internal
- 7. Process Map - Companies Log In App Define Time Pick-Up Back Delivery Monthly Payment Order Received Calculate eff. route/drive r/laundry Pick-Up at Company Delivery to Laundry Pick-Up at Laundry Company Internal
- 8. Key Partners Strategic Alliances with regional Laundry Services Partnering up with existing laundry services in order to: - pool resources to create more value for customers - create mutually beneficial relationships - reduce risk & uncertainty - reduce implementation costs - reduce expansion costs
- 9. Key Resources Smart & Efficient Logistics System To succeed as an On-Demand Laundry Home Service we need to: - create and maintain an appealing and convenient App - create an efficient, constantly learning logistics system in order to ensure 100% reliability and on-time service strong focus on IT! Design & Ease of App Usage
- 10. New Hypothesis H16: Facebook, YouTube, Instagram are the most used social networks by our target segment H17: Our target segment goes to work by car H19: We can ask for a minimum price of 1,2€ per piece H18: Clients are willing to pay 1,6€ for a single piece
- 11. New Hypothesis Facebook, YouTube, Instagram are the most used social media by our target segment FB TWTR INSTA YOUT LINKEDIN LINKEDIN PULSE G+ SNAP TUMBLR PINT In which social media channels do you spend most of your time?
- 12. New Hypothesis Our target segment goes to work by car when 30% of respondents answer positively 67% 16% 17% How do you usually go to your workplace? Bycar PT Foot
- 13. New Hypothesis Clients are willing to pay 1,6€ for a single piece We can ask for a minimum price of 1,2€ per piece 10% 23% 13%
- 15. TEAM 2 AWESOME THANK YOU
Notas del editor
- Good afternoon Guys, we are team two awesome and want to show you how our company will be organized.
- Our start-up was organized. André will be the CEO but higlhy correlated with the IT activities – since it is the core of our activity. His goals will be arround the vision and the efficiency of the system. Without taking into consideration the importance of the plan and partnerships. This will be possible by the closure of deals with laundries and by the creation of na innovative platform for the baseline activities.
- Of course that all of our deparments are importante, since we are a team. In the marketing department, the biggest concern may be the brand awareness. Since it will lead to more consumers – attract and convert clients are the first priority. Nevertheless, the brand must be worked and all of its characteristics. Customer and Quality will be highly correlated with Marketing department too, since it will take care of all the suggestions/complains/discovers – some of their activities will be aligned in order to research the market. Finance must be always be accurate and details will be critical – growth % will be all departments goals. In this face a cost reduction, by never forgetting the sources and asset’s management. As you imagine, the logistic department will be highly corrlated with the processes (strong algnement with the IT activities). This department will seek for smooth system, where reliability of operations will rule.
- After last class we have added some new hyphotesis, since now we are studying deeply how our possible clients behave and what prices are the best/bundles.
- Until now, this new hyph. Will probably be rejected. The instagram will be changed by the LinkedIn. Again, we still want more answers in order to more accurate.
- Until now, this hypothesis is valide – people go by car to their work.
- Our efforts are getting some people to our website, but it is not enough since we got 98 people seen it. We got this numbers by the people that saw each one Nevertheless, comparing to the last week, people prefer bundles and not piece by piece – which will help in our logistic. However, the big bundle don’t look so actractive as the medium. Until now.