2011 Presentation by Waterfall Mobile SVP Matt Silk given during CRS II in Florida. Discusses surging importance of mobile as a marketing channel and how to be effective running mobile marketing campaigns.

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12.0B
9.25B
Standard Rate SMS Transactions 8.21B
Q3 2008 – Q2 2010
5.24B
4.27B
2.33B
1.53B 1.65B
Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010
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$4,505 $4,516 gI$566bc$ $N7f
Number of Mobile Internet Unique Subscribers (M)
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$4,500
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Total Revenue (M)
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200
$3,000
$2,415
$2,262 $2,500
150
$1,806 $2,000
Number of
100 unique mobile
$1,500 internet
155 subscribers
130 137 136 137 $1,000
116 124
50 102 108 Total mobile
internet
$500
revenue
0 $0
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2010
2008 2008 2008 2009 2009 2009 2009 2010
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