Want to know how YouTube can help grow your business? Check out this presentation that covers ground on one of the most browsed websites in the world and how it can benefit your company.

1. UNDERSTANDING
HOW
BY: WAYNE LAPASA
CAN HELP SELL
PRODUCTS FOR
YOUR BUSINESS

2. VALUE
PROPOSITION
YOUTUBE IS THE
PREMIERE DIGITAL
VIDEO PLATFORM THAT
CAN MONETIZE YOUR
BUSINESS BY
SHOWCASING YOUR
PRODUCTS WITH
VISUALS, COMMENTARY
AND UP CLOSE SHOTS
TO CREATE CONSUMER
INTEREST

3. MEN LIE, WOMEN LIE. NUMBERS DON'T.
(Image Credit: QuickSprout)

4. WHO'S WATCHING
YOUTUBE?
THE GROWING POWER OF SOCIAL MEDIA
The most popular age demographic is the 25-34 age group,
with over 40,000 million users. With over 1.3 billion accounts,
close to 5 billion videos are watched on YouTube every day.

5. WHAT ARE WOMEN WATCHING ON YOUTUBE?
WHAT ARE MEN WATCHING ON YOUTUBE?
THERE ARE A VARIETY
OF CATEGORIES
AVAILABLE ON
YOUTUBE, YOUR
BUSINESS IS ABLE TO
TAP INTO A SPECIFIC
CATEGORY TO FOCUS
YOUR BRAND

6. WHY YOUR
BUSINESS
SHOULD BE
ON YOUTUBE
- You create user generated content
to promote your products
- YouTube is the second largest
search engine in the world
- It is the new form of visually
researching a product
- In addition to your website, it's
where your customers want to find
you
- Your content can be shared on
multiple platforms on the web
Product Un-Boxing example.

7. WHEN IS THE BEST TIME TO
POST ON YOUTUBE?
USE YOUTUBE ANALYTICS
POWERED BY GOOGLE TO
TRACK YOUR PERFORMANCE
(Image Credit:TubeFilter)
(Image Credit: Digital Marketer)

8. WHY THIS PLATFORM IS WORTH
USING FOR YOUR BUSINESS
- IT IS A DIGITAL DRIVER FOR USERS IN AN INFLUENTIAL WAY
THAT LEADS TO A PURCHASE
- YOUTUBE HAS HIGH TRAFFIC VOLUME
- CAN BENEFIT YOUR SEO RANKING ON GOOGLE
- PLATFORM IS SHAREABLE ON MOBILE SMARTPHONES,
TABLETS, LAPTOPS, PC'S
- YOU PROVIDE EXPERT PRODUCT KNOWLEDGE FOR THE
CONSUMER
- OVERALL VIEWS DICTATE HOW WELL YOUR VIDEO IS
PERFORMING
- USERS CAN PROVIDE FEEDBACK ENGAGEMENT IN
COMMENTARY SECTION

9. YOUTUBE BENEFITS
BOTH B2C AND B2B
How is this possible?
ONLINE VIDEO HAS BECOME
AN EDUCATIONAL
PLATFORM
YOUTUBE CHANNELS CAN
GENERATE AD REVENUE
ANNUAL AD REVENUE IS $4B

10. SOME OF THE MOST SUCCESSFUL YOUTUBE CHANNELS
COME FROM INDIVIDUAL ENTITIES, NOT ORGANIZATIONS
(Image Credit: Forbes)

11. TIME & COSTS INVOLVED TO RUN A
YOUTUBE CHANNEL?
- VIDEO FILMING
- VIDEO EDITING
- VIDEO EQUIPMENT PURCHASE COSTS
- INTEGRATING DIFFERENT DIGITAL
MARKETING SOLUTIONS LIKE BRANDING,
SITE OPTIMIZATION, E-MAIL MARKETING,
SOCIAL MEDIA MARKETING
- TIME SPENT ON ENGAGING WITH USER
QUESTIONS

12. Great
Blog post
Read!
(Image Credit: Constant Contact)

13. CITED SOURCES
Baum, Eric. "7 Benefits Of Using YouTube To Market Your Business Online." Bluleadz. Bluleadz,
9 July 2015. Web. 24 Oct. 2016. <http://www.bluleadz.com/blog/bid/82874/7-benefits-of-
using-youtube-to-market-your-business-online>.
Berg, Madeline. "The World's Highest-Paid YouTube Stars 2015." Forbes. Forbes Magazine, 14
Oct. 2015. Web. 25 Oct. 2016. <http://www.forbes.com/sites/maddieberg/2015/10/14/the-
worlds-highest-paid-youtube-stars-2015/#6ba1c6b1542c>.
Blattberg, Eric. "The Demographics of YouTube, in 5 Charts." Digiday. Digiday, 23 Apr. 2015.
Web. 24 Oct. 2016. <http://digiday.com/platforms/demographics-youtube-5-charts/>.
Cronin, Shaun. "10 Things You Need to Do When Getting Started on YouTube." Constant
Contact Blogs. Constant Contact, 01 Aug. 2016. Web. 24 Oct. 2016.
<https://blogs.constantcontact.com/getting-started-on-youtube/>.
Gielen, Matt. "Want To Know The Best Days And Times To Post YouTube Videos? Here's A
Yearly Calendar." Tubefilter. Tubefilter, 12 Jan. 2015. Web. 24 Oct. 2016.
<http://www.tubefilter.com/2015/01/12/best-days-times-to-post-youtube-videos-yearly-
calendar/>.
Linkenauger, Adam. "5 Optimization Secrets Hiding In Your YouTube Analytics -
DigitalMarketer." DigitalMarketer. DigitalMarketer, 09 Apr. 2015. Web. 24 Oct. 2016.
<http://www.digitalmarketer.com/youtube-analytics/>.
Patel, Neil. "The Complete Guide to Building a Successful YouTube Channel." Quick Sprout.
Quick Sprout, 22 Jan. 2016. Web. 24 Oct. 2016.
<https://www.quicksprout.com/2016/01/22/the-complete-guide-to-building-a-successful-
youtube-channel/>.
"Youtube Statistics - 2016." FortuneLord. FortuneLord, 21 Sept. 2016. Web. 24 Oct. 2016.
<http://fortunelords.com/youtube-statistics/>.