An informative presentation about how job seekers, career practitioners, and professionals can get the best return on their investment by utilizing online resources

1. Welcome to Cannexus 2011 Career Development 2.0 Integrating Social Media Into An Effective Career Transition Strategy Wayne Pagani, MCRS, MCIS, MCCS Senior Career Strategist W.P. Consulting & Associates Maureen McCann, BA, MCRS, MCIS, MCCS Senior Career Strategist ProMotion Career Solutions

2. Career Development 2.0 Inform. Integrate. Interact. social media and your job search

3. Career Strategist You face the task of providing your clients with innovative information and advice. You enable your clients to succeed with an integrated and effective job search strategy.

4. Social Media shift how people discover, read and share news, information and content transformation from monologue to dialog from readers into publishers

5. Inform

6. Integrate

7. Interact

8. Traditional Networking Traditional Job Search Networking 2.0 Job Search 2.0 Careers 2.0: Progressive Job Search Strategy

9. Times have Changed This is not your parent’s job search

10. Conflicting Messages

11. Using Social Networking to Brand Yourself to Potential Employers http://www.youtube.com/watch?v=7I07KlV-IMQ

12. What’s the ROI? 90% of Canadian recruiters are using social media to find candidates

13. Statistically speaking; did you know… LinkedIn is the #1 social media site used by Canadian recruiters 87% say social media has improved their ability to connect to candidates 64% say they use Facebook to connect to candidates (up 20% since 2009) 22% say they use Twitter (up from 9% in 2010) 18% are using blogs to help attract candidates (up from 6% in 2009) 87% say it's one of their primary resources when looking for candidates (a 26% increase over 2009 levels)

14. As Career Practitioners Our role is to help our clients: Become more effective in job search. How do we talk to our clients about integrating social media? Let’s Get Started…

15. Online Menu Weblogs Blogger WordPress.com TypePad Social Networks Facebook MySpace Friendster Yahoo 360 Flickr Social Discover Sites Digg Reddit Stumble Upon Delicious Online Professional Network LinkedIn Online Resume Portfolio VisualCV Microblogs Twitter Plaxo Pulse Ping Career Management Tools JibberJobber UpMo Career Cruising Jobsearchboard

16. Integrate

17. Job Search Strategy + Online Strategy An effective social media strategy can ONLY be integrated with an effective job search in place first.

18. MORE than a place to post your profile Self-Assessments Labour Market Information Target and Focus Branding & Self-Marketing Job Search Strategy Networking

19. How do I choose? Research Industry Position Client needs / objectives Who’s who? Industry elite?

20. LinkedIn

21. LinkedIn – the Profile

22. LinkedIn – Value Proposition

23. LinkedIn – advanced features

24. LinkedIn

25. LinkedIn - Recommendations

26. LinkedIn – Professional Affiliations

27. LinkedIn – Home, Groups, Jobs

28. LinkedIn

29. Getting Started with Twitter

30. Signing up with Twitter

31. Twitter

32. Twitter

33. Tweetdeck (used with Twitter)

34. HootSuite for use with Twitter

35. Visual CV

36. Visual CV – Edit and Share

37. Visual CV – Edit View

38. Linking examples of your work

39. Audio Content

40. Publications and Testimonials

41. My Job Search Board

42. My Job Search Board

43. My Job Search Board

44. My Job Search Board

45. My Job Search Board

46. My Job Search Board

47. My Job Search Board

48. Why bother with social networking? Grab a Mitt & Get in the Game.

51. Social Media Addiction

52. 3 Easy Steps to Integration Google yourself 2. Find & connect with us 3. Upgrade your own proficiency

53. Change. Change how you engage your clients to conduct your job search. Inform. Integrate. Interact. Implement.

54. Thank you for participating today Maureen & Wayne

55. To obtain further information, please feel free to connect with us: ProMotion Career Solutions http://www.mypromotion.ca maureen@mypromotion.ca http://www.linkedin.com/in/promotion http://www.visualcv.com/mmccann http://twitter.com/mypromotion W.P. Consulting & Associates http://www.developcareers.vpweb.ca developcareers@gmail.com http://www.linkedin.com/in/developcareers http://www.visualcv.com/developcareers http://twitter.com/careerdev