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Imago Mundi - The Present and Future of Visual Search and Marketing.

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Gianluca Fiorelli - The Inbounder Global Conference 2018

Publicado en: Marketing
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Imago Mundi - The Present and Future of Visual Search and Marketing.

  1. 1. IMAGO MUNDI The Present and Future of Visual Search and Marketing Gianluca Fiorelli @gfiorelli1
  2. 2. @gfiorelli1 #theinbounder
  3. 3. @gfiorelli1 #theinbounder
  4. 4. @gfiorelli1 #theinbounder
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  8. 8. @gfiorelli1 #theinbounder
  9. 9. @gfiorelli1 #theinbounder
  10. 10. @gfiorelli1 #theinbounder
  11. 11. Image Search Visual Search @gfiorelli1 #theinbounder
  12. 12. Image Search Visual Search Grey Zone @gfiorelli1 #theinbounder
  13. 13. @gfiorelli1 #theinbounder
  14. 14. More about this in few slides @gfiorelli1 #theinbounder
  15. 15. @gfiorelli1 #theinbounder
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  17. 17. @gfiorelli1 #theinbounder
  18. 18. @gfiorelli1 #theinbounder alt="hreflang for independent mobile websites"
  19. 19. @gfiorelli1 #theinbounder
  20. 20. @gfiorelli1 #theinbounder
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  31. 31. @gfiorelli1 #theinbounder
  32. 32. @gfiorelli1 #theinbounder
  33. 33. @gfiorelli1 #theinbounder
  34. 34. Skywalker Family Experiments Videogame Movie Character Colors Users Jedi Colors (2) @gfiorelli1 #theinbounder
  35. 35. Lightsaber luke skywalker anakin skywalker real life galen marek star wars a new hope kylo ren green blue red jedi knight sith obi wan kenobi mace windu qui gon jinn black purple yellow white colored pink gold bronze plastic metal wooden wall Custom transparent dual wield darth bane clone wars crossguard swtor UP TO 107 SUGGESTED TAGS jedi knight star wars anakin skywalker obi wan kenobi mace windu a new hope the force awakens luke skywalker's force fx purple green black white light blue grey black series second return the jedi old esb lightsaber hilt last jedi building lightsaber graflex replica 2nd lightsaber saber different builds lightsaber ultimate fx nerf constructs lightsaber battlefront Swtor UP TO 74 SUGGESTED TAGS wars jedi anakin skywalker qui gon force fx star wars gon jinn unleashed last jedi wallpaper
  36. 36. @gfiorelli1 #theinbounder
  37. 37. @gfiorelli1 #theinbounder
  38. 38. https://cloud.google.com/vision/ @gfiorelli1 #theinbounder
  39. 39. Let’s talk a little science in a simple way @gfiorelli1 #theinbounder
  40. 40. @gfiorelli1 #theinbounder
  41. 41. @gfiorelli1 #theinbounder
  42. 42. Target Distractors Pop-Up Effect @gfiorelli1 #theinbounder
  43. 43. @gfiorelli1 #theinbounder
  44. 44. @gfiorelli1 #theinbounder
  45. 45. @gfiorelli1 #theinbounder
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  54. 54. @gfiorelli1 #theinbounder
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  56. 56. @gfiorelli1 #theinbounder
  57. 57. üEverything said before is still (hugely) relevant @gfiorelli1 #theinbounder
  58. 58. üEverything said before is still (hugely) relevant üHaving your images used and credited (aka: links) @gfiorelli1 #theinbounder
  59. 59. üEverything said before is still (hugely) relevant üHaving your images used and credited (aka: links) üHigh Quality Images/Photos @gfiorelli1 #theinbounder
  60. 60. üEverything said before is still (hugely) relevant üHaving your images used and credited (aka: links) üHigh Quality Images/Photos üUse good image compression software for WPO • Optimizilla • JPEGmini • Kraken.io • TinyPNG @gfiorelli1 #theinbounder
  61. 61. READ THE IMAGE OPTIMIZATION GUIDE BY KRISTINE SCHACHINGER https://itseo.org/IMGOPTIM @gfiorelli1 #theinbounder
  62. 62. üEverything said before is still (hugely) relevant üHaving your images used and credited (aka: links) üHigh Quality Images/Photos üUse good image compression software for WPO • Optimizilla • JPEGmini • Kraken.io • TinyPNG ü Respect 16:9 – 4:3 ratio for optimal cropping @gfiorelli1 #theinbounder
  63. 63. üEverything said before is still (hugely) relevant üHaving your images used and credited (aka: links) üHigh Quality Images/Photos üUse good image compression software for WPO • Optimizilla • JPEGmini • Kraken.io • TinyPNG ü Respect 16:9 – 4:3 ratio for optimal cropping ü Pay attention to details @gfiorelli1 #theinbounder
  64. 64. AND DO NOT USE STOCK PHOTOS! @gfiorelli1 #theinbounder
  65. 65. The Bing Visual Search experience is embedded in its Images Search @gfiorelli1 #theinbounder
  66. 66. If a shopping intent is detected, then Bing will present also Related Products users can click to buy (Related Shopping) @gfiorelli1 #theinbounder
  67. 67. https://itseo.org/binglookup @gfiorelli1 #theinbounder
  68. 68. Bing is building an Image Knowledge Graph with these elements: Best Representative Query (BRQ), Captions, Related Collections, Shopping Sources and More Sizes @gfiorelli1 #theinbounder
  69. 69. Again: Image Recognition, “Classic” On Page, Context Relevancy & Link Graph work together @gfiorelli1 #theinbounder
  70. 70. Key here is the “Text Query Inference”. The more our content & its images are responding to a bigger set of queries, the better @gfiorelli1 #theinbounder
  71. 71. https://itseo.org/img-bing-api (new releases previewed in the future) @gfiorelli1 #theinbounder
  72. 72. Happily offering visual search since 2015 @gfiorelli1 #theinbounder
  73. 73. @gfiorelli1 #theinbounder
  74. 74. @gfiorelli1 #theinbounder
  75. 75. #theinbounder
  76. 76. This is the real difference with respect others Visual Search Engines @gfiorelli1 #theinbounder
  77. 77. Gianluca, NOBODY USES PINTEREST (#Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram) @gfiorelli1 #theinbounder
  78. 78. 🙄 • 200 Millions Active Users • 50+ billions pins • 1+ Billions Pinterest Boards • 2+ Millions Shopping Pins saved daily • Millennials [I know] uses Pinterest as much as Instagram • 800+ Million Lens executed per month • 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest @gfiorelli1 #theinbounder
  79. 79. Gianluca, NOBODY USES PINTEREST IN [COUNTRY] (#Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram) @gfiorelli1 #theinbounder
  80. 80. Still hugely visible despite of its recent hiccup @gfiorelli1 #theinbounder
  81. 81. @gfiorelli1 #theinbounder
  82. 82. SEO for Pinterest #FTW @gfiorelli1 #theinbounder
  83. 83. Organize your Boards with a consistent taxonomy. Think of Pinterest as a Visual translation of your website, where Boards are Topical Hubs @gfiorelli1 #theinbounder
  84. 84. When planning the architecture of your boards, do not forget to examine how Pinterest tags your main topics (always from head to long tail) @gfiorelli1 #theinbounder
  85. 85. And to see what the Pinterest Suggests suggest (always from head to long tail) @gfiorelli1 #theinbounder
  86. 86. Edit your board description using both natural language and well-executed microcopy. Choose the correct category The board titles can be 100 characters long, but only 26 are fully readable @gfiorelli1 #theinbounder
  87. 87. Vertical pictures performs better than Landscape. Ideal width: 735 PX Then: Descriptive image file name Remember to link to your website if you manually upload the photo/image 500 characters can be used in photo descriptions, but 150/160 long ones perform better @gfiorelli1 #theinbounder
  88. 88. https://developers.pinterest.com/docs/rich-pins/ RICH PINS As easy as: ü Having Structured Data implemented on your website ü Validating only 1 URL with Pinterest Valid Structured Data: Schema.org Open Graph @gfiorelli1 #theinbounder
  89. 89. Keep in mind how the Pinterest Image Recognition algorithm work More here: http://www.seerinteractive.com/labs/pinterest-guide/ @gfiorelli1 #theinbounder
  90. 90. @gfiorelli1 #theinbounder
  91. 91. PLEASE, STOP THINKING VISUAL SEARCH IS ONLY FOR FASHION & DECOR @gfiorelli1 #theinbounder
  92. 92. PLEASE Images Bank Optimisation (and monetization) @gfiorelli1 #theinbounder
  93. 93. Gianluca, NOBODY USES PINTEREST (#Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram #Instagram) @gfiorelli1 #theinbounder
  94. 94. @gfiorelli1 #theinbounder
  95. 95. Reverse Engineering Recipes @gfiorelli1 #theinbounder
  96. 96. Brick and Mortars Catalogues @gfiorelli1 #theinbounder
  97. 97. @gfiorelli1 #theinbounder
  98. 98. @gfiorelli1 #theinbounder ¿¿WTF??
  99. 99. @gfiorelli1 #theinbounder
  100. 100. @gfiorelli1 #theinbounder
  101. 101. ACT! Because you are already late @gfiorelli1 #theinbounder
  102. 102. CREATE YOUR OWN WEBAPP Google Cloud Vision API Bing Image Search API Slyce SDK (slyce.it) Cloudsight.ai Clarifai @gfiorelli1 #theinbounder
  103. 103. AND REMEMBER WHAT HANNIBAL LECTER TAUGHT TO CLARICE @gfiorelli1 #theinbounder
  104. 104. #theinbounder
  105. 105. THANK YOU! Gianluca Fiorelli @gfiorelli1

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