[Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam

•

8 likes•1,114 views

BẠN CÓ ĐỦ DATA-IQ ĐỂ CẠNH TRANH TRONG THỜI ĐẠI MỚI? Chẳng biết từ lúc nào, khái niệm “data” (dữ liệu) luôn đi kèm với từ “big” – big data mới ngầu, mà ngầu quá nên chỉ dành cho những big guys như Apple, Google, Facebook thôi. Tập đoàn Ogilvy không đồng ý với việc đó. Ngược với quan điểm thông thường, Ogilvy – tập đoàn sáng tạo hàng đầu thế giới, rất quan tâm đến số liệu vì nó là những dấu hiệu quan trọng của nhu cầu, xu hướng và hiệu quả. Và như một đối tác sáng tạo kiểu mẫu, Ogilvy mong muốn khách hàng của mình thành công. Ogilvy tin rằng điều này là có thể, và có một “công thức thành công” chung cho những thương hiệu hàng đầu như Coca-Cola, Cisco đến các startup mới (thậm chí chưa) thành lập. Và họ viết hẳn một quyển sách về điều đó, đơn giản – mạch lạc như “sách dạy nấu ăn”, bạn có thể cầm lên, đọc một chương và ứng dụng ngay vào công việc. Với Ogilvy, “dữ liệu” không phải là một khái niệm tĩnh và xa vời, nó là một phương pháp suy nghĩ và kỹ năng, sống động – cụ thể và có-thể-học-được. Đây là bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam tại buổi talkshow ra mắt sách DATA IS SEXY AND YOU SHOULD KNOW IT Nhận ngay bí quyết sống sót trong kỷ nguyên digital do tập đoàn Ogilvy viết tại đây: http://bit.ly/Hieusodetangso

Business

A 20 MINUTE
SALES PITCH
TO GET YOU
TO LOVE DATA
By: Grigorios Sklavounos
Head of Consulting OgilvyOne Vietnam

HOW SHOULD I USE DATA?
WHO SHOULD I TALK TO?
WHAT SHOULD I TALK ABOUT?
HOW MUCH SHOULD I SPEND?
HOW DO I MEASURE WHAT WORKS?
TESTING AND OPTIMISING.

FIRST, INTRODUCTIONS
Direct &
Loyalty
Media
Digital
Advertising
Customer
Engagement
1998
2002
Direct &
Loyalty
2003 2007
2011
2012

EVERYONE AGREES ON THE IMPORTANCE OF DATA YET ONLY 8%
OF COMPANIES ALREADY HAVE A COMPREHENSIVE DATA STRATEGY
Source: Adobe data maturity report

82% OF CMOS FEEL UNPREPARED TO DEAL
WITH THE DATA EXPLOSION
39% ADMIT THEY CANNOT TURN  
THE DATA THEY HAVE INTO ACTIONABLE
INSIGHT.
Source: Ogilvy CMO Research

- Media will tell you data is about improving targeting
- Advertising will tell you data is about unearthing consumer insights
- CRM will tell you that data is about maximising the customer lifecycle
- Social media will tell you data is about improving engagement
- Uber will tell you data is about improving the user experience
HOW SHOULD I USE DATA?
DATA IS ABOUT ALL THESE THINGS AND MORE

IT IS ABOUT IDENTIFYING CUSTOMER
BEHAVIOUR TO FIND BUYING PATTERNS
HOW THEY BUY
HOW THEY CLICK
HOW THEY SHARE

Attributes
Transactions
Demo -
graphics
Character -
istics
Needs
Desires
Preferences Opinions
Social
engagement
Web- click
streams
Call-center
notes
E-mail
Chat
Orders
Payment
History
Usage
History
Purchase
stage
Interaction
Data
Transaction
Data
Data drives customer understanding
Demographic
Data
Behavioural
Data
Direct
Mail
In-store
POS
Kiosks
Website
Search
Online
advertising
Mobile
E-mails
SMS/
MMS
Social
Media
Customer
service
Events

10
START BY DEFINING A SINGLE TASK
AND THINK HOW YOU WILL USE DATA
TO DELIVER RESULTS

BONDED CUSTOMERS
ARE WORTH 20 TIMES MORE
THAN THE AVERAGE CUSTOMER
THAT IS WHY PRIORITISING
WHO TO TALK TO IS CRUCIAL

H i g h L o y a l t y
L o w L o y a l t y
H i g h
V a l u e
L o w
V a l u e
1 0 %
6 0 %
1 0 %
2 0 %
THE VALUE SPECTRUM

UNDERSTAND THEIR JOURNEY AND
TAILOR YOUR MESSAGING

LISTEN & LEARN
COCA-COLA VIETNAM CASE STUDY

ECONOMETRIC MODELS
Sales = b1 x supply + b2 x distribution + b3 x price
+ b4 x marketing + b5 (the unknown)
THE TRICK IS ON HOW YOU CALCULATE THE B’S!

THE MARKETING FUNNEL
AWARENESS
CONSIDERATION
PURCHASE
LOYALTY
TYPICAL GET SPEND CURVES

FOCUS ON WHAT YOU SHOULD MEASURE
NOT WHAT YOU CAN MEASURE

UNDERSTAND THE METRICS
I HAVE A 6% ENGAGEMENT RATE BUT
FACEBOOK TELLS ME THE AVERAGE IS
1O% ENGAGEMENT RATE

TESTING AND OPTIMISING IN THE DIGITAL WORLD
KFC AUSTRALIA CASE

[Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam

What's hot

Digital Storytelling Secrets

Deb Croucher

The Great Customer Experience

Tue Søttrup

Did you know that 'Jenga' is actually the Swahili word for 'build'? Or that the highest scoring word in scrabble is oxyphenbutazone? And Parker Brothers prints thirty times more Monopoly money every year than the United States prints real money? Okay, so board game trivia may not mean checkmate in the world of business, but there are some key customer experience lessons we can learn from our favourite games of yesteryear. Have a look at our 'Customer Experience Game Changer' infographic to see for yourself.

10 Game Changers for Customer Experience

Rant & Rave

Today’s online everywhere customer demands smarter more relevant communications than ever before. It’s imperative for content marketers to embrace the empowered customer head on through real-time personalization and customer-centric approaches. Hear how the award-winning content marketing team at Monetate has reinvented its inbound program to drive record results for the business. You’ll learn the latest content personalization techniques, how to switch from a reach to impact focus, along with customer up-sell programs that delight customers, drive revenue and improve other key metrics. While it’s easy to simply follow the leaders, strive to become a content marketing innovator and move from best practices to next practices.

Content Marketing World 2013

Rob Yoegel

Different Approaches to Analytics for the 21st Century. Five Takeaways 1. You must move beyond conventional analytics to be disruptive (Sophisticated Analytics = Disruption) 2. Consumers have increasingly high expectations. How will you meet them? (Increasing consumer expectations) 3. Consumer analytics must focus first on value to the consumer, then on value to the business (Consumer value first) 4. Analytics is the engine, the consumer experience is the car (A car and engine glyph maybe?) 5. The best analytics are found in solutions to interesting solutions to real problems Different approaches to agile analytics and customer engagement. Retail as we've known it for the past 50 years is dead. As the population becomes increasingly diverse and the baby boom generation wanes, retailers can no longer simply "stack it high and let it fly". Consumers want to shop whenever and however they prefer and the notion of a single point of sale is obsolete. Therefore the conventional retail analytics of the past 20 years such as segmentation, profiling, wallet share, lifetime value analysis, etc. are also becoming obsolete. Join Ken Collier as he examines the convergence of factors that are leading to a sea change in retail and how retailers might benefit from advanced analytics to enhance the shopping experience and strengthen the retailer:consumer relationship.

Agile Consumer Analytics

Thoughtworks

Everyone talks “integrated” but too often integration of marketing falls drastically short. If your advertising, campaigns, website and all marketing efforts are not synced, you are wasting time and money and not operating effectively. The presenter will show practical case studies of integration done well and provide tangible takeaways about how you can integrate your paid, earned, owned and social media.

Building an Integrated Marketing Machine

Aria

The Conversation Manager: update

Steven Van Belleghem

Global financial solutions asia get more from your lead generation with this...

Global Financial Solutions Asia

Becoming Relevant: How brands can compete in a digital world

Arcangela Mele Chapman

Startany Cloud Acceleration Platform ___________________________________________________ Sam Mallikarjunan is the Principal Marketing Strategist for HubSpot, world's leading inbound marketing platform that has received over $100 million in funding and did an IPO in 2014. Previously Sam has taken various positions at HubSpot, ranging from Head of Experimental Marketing to Head of eCommerce Marketing. Sam is also a continuing education instructor at Harvard and is the author of "How to Sell Better than Amazon" and "Why Medium Works". The world has changed. How people buy has changed. The last 15 years have seen dramatic shifts in how people communicate, buy, and live their lives. Sales and marketing, however, have been slow to adapt. In this talk, we'll introduce the framework of "inbound" sales and marketing to help you attract (rather than interrupt) your customers and fuel your startup's growth.

"Inbound" Sales and Marketing - Fuel Your Startup's Growth

startany

Print Ain't Dead...Traditional Advertising is Alive

Melissa Yao Hille

Paid search best practices are crucial to your success, but no longer sufficient. If you are spending money on PPC but not actively evaluating the competitive landscape for risks and opportunities you will quickly fall behind. In this webinar, WordStream's founder Larry Kim joins up with competitive intelligence experts at SEMrush to bring you a completely new approach to PPC advertising. They'll share the 4 most important strategies for a comprehensive, holistic approach to paid search sure to make you the leader in your market. You’ll learn how to: -Analyze the competition’s performance and strategy -Assess and optimize your campaign performance -Apply PPC best practices -And repeat. adjusting to trends and changes in your market Visit www.wordstream.com for more details.

WordStream & SEMrush Present: 4 Steps to Outrank the PPC Competition [Webinar]

Internet Marketing Software - WordStream

How RosettaBrand's Publishing Audit Helps Brands Become Better Storytellers

RosettaBrand

Touchpoints for Founder Institute Mexico City

Steven Zwerink

Why Brand Storytelling Matters

ME Consulting

Using a culture of creativity to deliver brilliant customer experiences

Kin + Carta Connect

The Founder Institute - 1st Oct 2013 - Revenue and customers

Raphael Costa

In an age where the social customer has risen to new heights, customer support teams have been required to adjust to meet the needs of their customer base more than ever. For Desk.com, our team strives to provide what we like to call: "Customer WOW" The real Customer WOW happens when you combine empathy and understanding for the challenge the customer is facing, identify and resolve the issue with skill (and bonus points for style), and drive and scale that learning back into the organization. Desk.com's Customer WOW team has taken it upon themselves to divulge some of the deep secrets of how to achieve these results. Check out their 13 principles to providing Customer WOW. Curious about Desk.com? Download this free kit to get started: http://bit.ly/FreeCustomerServiceKit

Desk.com's Principles of Customer WOW

Desk

How to Boost Christmas Conversions

Rachel Waterman

The role of content marketing and Digital PR

Impression

What's hot (20)

Digital Storytelling Secrets

The Great Customer Experience

10 Game Changers for Customer Experience

Content Marketing World 2013

Agile Consumer Analytics

Building an Integrated Marketing Machine

The Conversation Manager: update

Global financial solutions asia get more from your lead generation with this...

Becoming Relevant: How brands can compete in a digital world

"Inbound" Sales and Marketing - Fuel Your Startup's Growth

Print Ain't Dead...Traditional Advertising is Alive

WordStream & SEMrush Present: 4 Steps to Outrank the PPC Competition [Webinar]

How RosettaBrand's Publishing Audit Helps Brands Become Better Storytellers

Touchpoints for Founder Institute Mexico City

Why Brand Storytelling Matters

Using a culture of creativity to deliver brilliant customer experiences

The Founder Institute - 1st Oct 2013 - Revenue and customers

Desk.com's Principles of Customer WOW

How to Boost Christmas Conversions

The role of content marketing and Digital PR

Similar to [Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam

The Future of Innovative Marketing - Carole Lamarque

Carole Lamarque

Social Customer Experience Management

SAP Customer Experience

Pop-Up or Perish-Medallion Retail - Global Shop 2014

Michael D. Decker

Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited. These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week. Slides 1-20 Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different. Slides 21-62 The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team. Slides 63-87 Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone! Download the accompanying free guide Marketing for Manufacturers here: http://tdmuk.com/marketing-for-manufacturers

Marketing for Manufacturing with Wakefield Manufacturing Forum

Dave Pannell MCIM

Reaching Customers Where Tradional Marketing Can't (Won't?)

Bobby Fikree

2022-Nielsen-Annual-Marketing-Report.pdf

Andressa Warken

full_report_1649855483_4140011690.pdf

taufiq annas

Changes in consumer behavior, fueled by technology, require new marketing capabilities. Each year, $112 billion in advertising is wasted1. A new capability model, to optimize customer value at every interaction, is required. Progressive marketers that embrace this capability model have already realized hundreds of millions annually for their firms. This paper explores the fundamental changes in the business of marketing, then introduces a capability model for driving customer engagement in a connected world. This capability model enables robust optimization at “the moment of truth,” when customers engage directly with brands.

Acxiom moment of truth white paper (10 6-10)

Louis Fernandes

Acxiom moment of truth white paper (10 6-10)[1]

Ian Baynes

Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base. Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time. As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how? This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.

Maximize how you individualize: because the journey matters.

SAP Customer Experience

Richardson's 2018 Understanding Selling Challenges Research Study

Richardson

Select our content ready Retail Store Management Powerpoint Presentation Slides to create an effective retail merchandising system. The Merchandise management PowerPoint complete deck contains various professional-looking slides such as types of retail format, key drivers of retail growth, key statistics, building & sustaining relationships, global environmental & market trends, retail trends shaping in future, role of information technology in retail, types of retail applications, understanding customers, future trends in multichannel retailing, target audience classification, sales by product category, pricing strategies, stages of product distribution, global market segmentation strategy, location analysis strategy, division of retail activities, retail store organizational structure, information system & supply chain management, operations promotion, marketing communication, sales promotional mix elements, customer loyalty programme options, integrated etc. Furthermore, you can also use the retail marketing presentation deck to showcase ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenge, etc. Download retail business management PPT visuals to enhance the knowledge of your audience. Go further and faster with our Retail Store Management Powerpoint Presentation Slides. They help extend your advantage.

Retail Store Management PowerPoint Presentation Slides

SlideTeam

3 Steps To Converting Your Sales Pipeline

Mick Griffin

Engage Customers like Never Before

Jamie Anderson

If I Just Ignore Them Will They Stay? Mktg Week Sa 09

Phillip Smith

"You can download this product from SlideTeam.net" Presenting this set of slides with name - Retail Store Management Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of sixtyseven slides. Our tailor made Retail Store Management Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. It is fully editable so that you can make changes to colors, data, and fonts if you need to. Download PowerPoint templates in both widescreen and standard screen. The presentation is fully supported by Google Slides. It can be easily converted into JPG or PDF format. https://bit.ly/3AR6fgz

Retail Store Management Powerpoint Presentation Slides

SlideTeam

visionworks

Multimedia Works

Customers Are Your Prospects, Too: Unlock the Secrets to Keeping Customers Ha...

Marketo

We look at the challenges to conducting research in Egypt and how to overcome the barriers to capturing quality data by going mobile. Charles and Praveen discuss the findings of a local study on handsets and share brand equity findings that puts Millward Brown Egypt at the forefront of innovation in market research. Charles Foster, Managing Director, Millward Brown Africa & Middle East & Praveen Abraham, Country Manager Egypt, Millward Brown

Millward Brown Egypt - Meaningfully Different Brands

Kantar

eTailCanada2017Brochure

Megan Minkow

Similar to [Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam (20)

The Future of Innovative Marketing - Carole Lamarque

Social Customer Experience Management

Pop-Up or Perish-Medallion Retail - Global Shop 2014

Marketing for Manufacturing with Wakefield Manufacturing Forum

Reaching Customers Where Tradional Marketing Can't (Won't?)

2022-Nielsen-Annual-Marketing-Report.pdf

full_report_1649855483_4140011690.pdf

Acxiom moment of truth white paper (10 6-10)

Acxiom moment of truth white paper (10 6-10)[1]

Maximize how you individualize: because the journey matters.

Richardson's 2018 Understanding Selling Challenges Research Study

Retail Store Management PowerPoint Presentation Slides

3 Steps To Converting Your Sales Pipeline

Engage Customers like Never Before

If I Just Ignore Them Will They Stay? Mktg Week Sa 09

Retail Store Management Powerpoint Presentation Slides

visionworks

Customers Are Your Prospects, Too: Unlock the Secrets to Keeping Customers Ha...

Millward Brown Egypt - Meaningfully Different Brands

eTailCanada2017Brochure

More from WeCreate

Sách Quảng cáo không nói láo do anh Hồ Công Hoài Phương, Strategic Planning Director - Dentsu One chắp bút. Xem thêm về quyển sách: https://www.youtube.com/watch?v=eN8di88b_R0&t=144s Đặt trước bản bìa cứng (phiên bản giới hạn & có chữ ký): http://bit.ly/QCKNL_Hardcover Đặt hàng bản bìa cứng (mass) tại đây: https://tiki.vn/quang-cao-khong-noi-lao-p918148.html

[Demo] Quảng cáo không nói láo - Mục lục & đọc thử

WeCreate

Khóa học nhập môn sáng tạo được đúc kết từ kinh nghiệm, nghe người ta chỉ và chỉ người ta làm sáng tạo trong 7 năm của Huỳnh Vĩnh Sơn (aka Sói Ăn Chay). Trong 8 tuần, Vĩnh Sơn sẽ cùng bạn biến ý tưởng thành hiện thực, đi qua những vấn đề cốt lõi nhất của sáng tạo, đặc biệt là với con chữ. Thực hành trên dự án thực tế Kết khoá, bạn sẽ có hẳn một campaign với những món “ăn chơi” cơ bản để cho vào portfolio hoặc đơn giản là nhìn lại “trình sáng tạo” của mình trước và sau khi học. Điều đặc biệt là lớp sẽ có các anh chị khách mời đến trực tiếp giúp các bạn triển khai ý tưởng, nhờ vậy việc học sẽ sâu và trực quan sinh động hơn. “đội hình” 2017: * Khách hàng & Account: Trong năm 2017, các bạn sẽ lần đầu tiên gặp trực tiếp client (năm ngoái là làm trên đề thật, chứ hổng có gặp). Họ sẽ mang đến những vấn đề truyền thông mà nhãn hàng đang thật sự đối mặt và rất cần giải pháp sáng tạo từ học viên của lớp. * Art Director & Designer: Cùng các bạn nghĩ và triển khai những hình ảnh vân vi dựa trên ý tưởng chủ đạo. * Visualizer: Chuyên gia minh hoạ, giúp cả lớp “thấy mặt” đứa con tinh thần của mình. Xem thêm tại: http://wecreate.life/learning-hub/khoa-hoc-sang-tao-bo-co-huynh-vinh-son-3915.html

Sáng tạo A Bờ Cờ - Cycle02 2017

WeCreate

Sáng tạo A Bờ Cờ - Cycle01 2017

WeCreate

The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...

WeCreate

Sample Proposal| Blooming Kiss

WeCreate

BẠN CÓ ĐỦ DATA-IQ ĐỂ CẠNH TRANH TRONG THỜI ĐẠI MỚI? Chẳng biết từ lúc nào, khái niệm “data” (dữ liệu) luôn đi kèm với từ “big” – big data mới ngầu, mà ngầu quá nên chỉ dành cho những big guys như Apple, Google, Facebook thôi. Tập đoàn Ogilvy không đồng ý với việc đó. Ngược với quan điểm thông thường, Ogilvy – tập đoàn sáng tạo hàng đầu thế giới, rất quan tâm đến số liệu vì nó là những dấu hiệu quan trọng của nhu cầu, xu hướng và hiệu quả. Và như một đối tác sáng tạo kiểu mẫu, Ogilvy mong muốn khách hàng của mình thành công. Ogilvy tin rằng điều này là có thể, và có một “công thức thành công” chung cho những thương hiệu hàng đầu như Coca-Cola, Cisco đến các startup mới (thậm chí chưa) thành lập. Và họ viết hẳn một quyển sách về điều đó, đơn giản – mạch lạc như “sách dạy nấu ăn”, bạn có thể cầm lên, đọc một chương và ứng dụng ngay vào công việc. Với Ogilvy, “dữ liệu” không phải là một khái niệm tĩnh và xa vời, nó là một phương pháp suy nghĩ và kỹ năng, sống động – cụ thể và có-thể-học-được. Đây là bài thuyết trình của Mr. Long Nguyen, Conversion Manager - VNG tại buổi talkshow ra mắt sách DATA IS SEXY AND YOU SHOULD KNOW IT Nhận ngay bí quyết sống sót trong kỷ nguyên digital do tập đoàn Ogilvy viết tại đây: http://bit.ly/Hieusodetangso

[Hiểu số để tăng số] The Journey of Embracing data - bài thuyết trình của Mr....

WeCreate

Book-minar đầu tiên, thảo luận về quyển sách "Thấu hiểu người mua, giải mã tăng trưởng": http://tiki.vn/thau-hieu-nguoi-mua-giai-ma-tang-truong-p159797.html --- Quên thương hiệu đi, điểm bán và người mua mới là chiến trường trọng điểm của cuộc cạnh tranh từ năm 2016. Tại Việt Nam, những khái niệm “người mua”, “hành vi mua” ít được nhắc đến so với “thương hiệu”, “quảng cáo”, “sáng tạo”, “người tiêu dùng” - một phần vì nó có vẻ khô khan và đơn giản. Vì vậy, phần nhiều marketer chưa hiểu hết “power of shopper”. Tại sao? Năm 2016, Việt Nam mở hàng rào thuế quan cho toàn bộ hàng hoá ASEAN và không xa nữa là TPP. Điều đó có nghĩa là các thương hiệu hiện tại (nhất là nội địa) sẽ sớm đối mặt với rất nhiều đại gia từ Thái, Indonesia, Hàn Quốc, Nhật… Thậm chí các nhóm doanh nghiệp này hiện đã xây dựng hệ thống phân phối riêng như Robin - Nguyễn Kim (Thái), Lotte Mart (Hàn Quốc), Aeon Mall (Nhật)... Chưa kể với sự phát triển của thương mại điện tử, hành vi mua hàng và cách thức tạo ảnh hưởng với người mua sẽ rất khác với kênh truyền thống. Một marketer không có sự thấu hiểu người mua (shopper) cũng như các kỹ năng để làm việc cùng đối tác bán lẻ (retailer) và chiến thắng tại điểm bán sẽ khó có cơ hội trụ vững và thăng tiến trong bối cảnh mới. Đến buổi hội thảo này bạn sẽ học được: + Vai trò và sức mạnh của shopper trong thị trường và các ngành hàng trọng điểm. + Chân dung của shopper Việt Nam và hé lộ ngân sách “khủng” các thương hiệu đang đầu tư cho shopper. + Chiến thắng tại điểm bán: khuyến mãi và giá cả không phải là công thức duy nhất để thu hút shopper! + Các kỹ năng cần thiết, và đặc biệt, một giải pháp toàn diện để “nhập môn” Shopper Marketing sẽ được giới thiệu trong buổi hội thảo: tựa sách "Thấu hiểu người mua, giải mã tăng trưởng” do WeCreate biên dịch và phát hành. Nghe từ ai? Anh Hùng Thiện, General Manager - GCOMM. Người có 11 năm gắn bó với ngành research cho đến nay, đã trải qua hầu hết tất cả loại hình nghiên cứu thị trường nhưng vẫn mê “shopper behavior” nhất. Trước khi thành lập GCOMM vào năm 2011, a.Thiện giữ vị trí Associate Director trong mảng Retail Audit tại Nielsen Vietnam. Chị Huỳnh Giao, Business Development Manager - Tetra Pak. Làm việc tại Tetra Pak, công ty dẫn đầu về mảng bao bì thực phẩm với 11 tỷ USD doanh thu (2013), giúp chị Giao có thêm nhiều thấu hiểu rất độc đáo và sâu sắc với hành vi mua hàng và sau mua hàng. Trước khi gia nhập Tetra Pak vào năm 2012, chị Giao có nhiều năm kinh nghiệm làm việc tại các tập đoàn nghiên cứu thị trường hàng đầu như Nielsen và Ipsos. Điều phối chương trình là anh Việt Dũng, Managing Director của WeCreate. Các bạn yêu thích marketing chắc hẳn đã rất quen thuộc với anh Dũng trong vai trò Đồng sáng lập của AIM Academy (tên mới của AiiM Education).

MCS2 | The Unexpected Power of Shopper

WeCreate

More from WeCreate (7)

[Demo] Quảng cáo không nói láo - Mục lục & đọc thử

Sáng tạo A Bờ Cờ - Cycle02 2017

Sáng tạo A Bờ Cờ - Cycle01 2017

The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...

Sample Proposal| Blooming Kiss

[Hiểu số để tăng số] The Journey of Embracing data - bài thuyết trình của Mr....

MCS2 | The Unexpected Power of Shopper

Recently uploaded

Katrina Personal Brand Project and portfolio 1

kcpayne

ABORTION KIT [(WhatsApp +27737758557 ₩ ௹# Termination of Pregnancy/ +27737758557 Abortion Pi.lls For Sale In WELKOM,Illovo Beach, Phalaborwa,MargatePrice of Misoprostol, Cytotec” +27737758557 SAFE ABORTION PILLS IN Roodepoort,Benoni, Boxburg, Brapan, Carletonville, Germiston, Johannesburg, Krugersdorp, Pretoria, Randburg, Randfontein, Roodepoort, Soweto, Springs, Vanderbijlpark, Vereeniging, Tembisa, Kempton Park, Centurion, Sandton, Sandton, Alexandretta, MIDRAND, MIDSIDAFIDARANANDINVILLE, MIDRAND VILLE , Midsideifidarandinville . . Magaliesburg, Alberton, Heidelberg, Nigel, Edenvale, Ivory Park, Bronkhorstspruit, Westonaria, Sharpeville, Lenasia, Soshanguve, Bophelong, Refilwe, Ratanda, Duduza, Vosloorus, Boipatong, Irene, Meyezafour, Thousands, Thovenko, Olympia. -Rankuwa, Katlehong, Diepsloot, Hillbrow, Rivonia, Tsakane, Bekkersdal, Isando, Kagiso, Khutsong, KwMon Apr 15 2024 22:50:02 GMT+0200 (South Africa Standard Time) ABORTION KIT [(WhatsApp +27737758557 ₩ ௹# Termination of Pregnancy/ +27737758557 Abortion Pills For Sale In Ohrigstad,Zastron, Biggarsberg,MoteongPrice of Misoprostol, Cytotec” +27737758557 SAFE ABORTION PILLS IN Roodepoort,Benoni, Boxburg, Brapan, Carletonville, Germiston, Johannesburg, Krugersdorp, Pretoria, Randburg, Randfontein, Roodepoort, Soweto, Springs, Vanderbijlpark, Vereeniging, Tembisa, Kempton Park, Centurion, Sandton, Sandton, Alexandretta, MIDRAND, MIDSIDAFIDARANANDINVILLE, MIDRAND VILLE , Midsideifidarandinville . . Magaliesburg, Alberton, Heidelberg, Nigel, Edenvale, Ivory Park, Bronkhorstspruit, Westonaria, Sharpeville, Lenasia, Soshanguve, Bophelong, Refilwe, Ratanda, Duduza, Vosloorus, Boipatong, Irene, Meyezafour, Thousands, Thovenko, Olympia. -Rankuwa, Katlehong, Diepsloot, Hillbrow, Rivonia, Tsakane, Bekkersdal, Isando, Kagiso, Khutsong, Kwa-Thema, Daveyton, Hammanskraal, Gauteng, Emalahleni, Nelspruit, Secunda, Middelburg, Standerton, LesMon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( ( +27737758557 )) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( +27737758557 )) Mon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( +27737758557 ) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( (+27) +27737758557 ))Mon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( +27737758557 ))) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( +27737758557 ))vlieton, Kinross. , Evander, Kriel, Mpumalanga, Durban, Empangeni, Ladysmith, Newcastle, Pietermaritzburg, Pinetown, Ulundi, Umlazi, Port Shepstone, Dundee , Richards Bay, Kwazulu-Natal, Giyani,

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

daisycvs

Value Proposition canvas- Customer needs and pains

P&CO

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

Seo

Covid has drastically changed the way people work. Nowadays, many individuals can work wherever and whenever they prefer. However, this shift requires a different strategy for securing your environment. By adopting the Zero Trust principles, based on the 'Never Trust, Always Verify' mindset, you can mitigate these new risks. This session will delve into the concept and provide examples of how various HCL products can fit into this framework, particularly when it comes to building a central user repository and securing your email message flow.

Ensure the security of your HCL environment by applying the Zero Trust princi...

Roland Driesen

Dive into the world of sales excellence with 'A Day in the Life of a Salesman/Woman.' This presentation offers insights into the daily routines and strategies of dedicated sales professionals, covering everything from strategic planning to closing deals. Explore key insights and practical tips for navigating the modern marketplace while celebrating the passion and purpose of those who drive the business forward.

A DAY IN THE LIFE OF A SALESMAN / WOMAN

IlamathiKannappan

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girls Service In Chandigarh No💰Advance Cash On Delivery Service 50% OFF ON TOP CALL GIRL Chandigarh ESCORT SERVICE CASH PAYMENT AVAILABLE Welcome to the famous place for booking elegant and charming No.1 call girls in Chandigarh. If you are in Chandigarh and want to bring excitement, our agency can help. Our agency has collaborated with many exotic and sensual girls ready to provide exciting romantic, and erotic services. Apart from these services, our girls are prepared to entertain a client in the meeting. There will be full enthusiasm and dedication from our girls to bring the highest satisfaction. The meeting with our girls will allow us to explore the world of pleasures while fulfilling fantasies and erotic imaginations. The highly talented and modern escorts and Call Girl In Chandigarh continue to win customers’ hearts through exceptional services. The hardworking girl brings a sense of completeness and satisfaction to every customer encounter. That is why our agency is synonymous with providing a perfect girlfriend and dream partner to customers in different situations. Book an attractive girlfriend online from this agency to experience the most satisfactory services with our escorts. The best thing is that everything will be designed and offered as per your fantasies. An exciting moment to cherish throughout your life can unfold in a meeting with our Chandigarh escorts. Call girls in Chandigarh TRAVEL WITH PROFESSIONAL Chandigarh CALL GIRL Chandigarh is a beautiful city with many exciting places worth visiting. There are parks, museums, shopping malls, and an industrial base where people from different parts of the world come. The other things worth mentioning here are the nightlife and party places. The city becomes vibrant and exciting as the sun sets in the west. The nightspots glow with light shows with bars, discos, and nightclubs buzzing with people. The party freaks and nightlife lovers prefer spending time with our gorgeous girl. That is because lavish parties, corporate events, and other fun activities can’t be completed without hiring talented girls. They are educated, smart, and exotic, with beautiful appearances. That is how our Chandigarh escort can bring excitement and memorable moments to this beautiful city. Chandigarh escorts and call girls have become popular among hobbyists. Real good times come for customers to spend time with them. But it is one of the many reasons to hire our gorgeous and qualified girl. Clients can expect many unforgettable moments to cherish later in life. The best thing is that everything will be arranged and designed per customers' wishes. So, spending time with our escorts is a lifetime opportunity you can't miss. Otherwise, you will regret it throughout your life. PERFECT MOMENTS WITH Chandigarh CALL GIRLS As a leading escort and call girl agency, our sincere effort is to make the client happy and satisfied.

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...

Sheetaleventcompany

Falcon's Invoice Discounting: Your Path to Prosperity

hemanthkumar470700

Call Girls In Delhi ☎8448577510 Door Step Delivery We Offering You 100% Genuine Completed Body And Mind Relaxation With Happy Ending ServiCe Done By Most Attractive Charming Soft Spoken Bold Beautiful Full Cooperative Independent Escort Girls ServiCe In All Star Hotel And Home ServiCe In All Over Delhi Noida Gurgaon Faridabad Ghaziabad Greater Noida, I Have Extremely Beautiful Broad Minded Cute Sexy & Hot Call Girls and Escorts, We Are Located in 3* 4* 5* Hotels in Delhi. Safe & Secure High Class Services Affordable Rate 100% Satisfaction, Unlimited Enjoyment. Any Time for Model/Teens Escort in Delhi High Class luxury and Premium Escorts ServiCe. ★ CALL US High Class Luxury and Premium Escorts ServiCe We Provide Well Educated Royal Class Female,High Profile Escorts Offering a Top High Class Escorts Service In the & Several Nearby All Places Of . ★ To Enjoy With Hot and Sexy Girls . ★ We Are Providing :- • Models • Vip Models • Russian Models • Foreigner Models • Call Center Working Girls/Women • Housewife • Collage Going Girls. • Travelling Escorts. • Ramp-Models • INDEPENDENT GIRLS / HOUSE WIFES ★OUR BEST SERVICES: ★ A-Level (5 Star Escort) ★ Strip-Tease ★ BBBJ (Bareback Blowjob) ★ Spending time in my rooms ★ BJ (Blowjob Without a Condom) ★ COF (Come On Face) ★ Completion ★ (Oral To Completion) bjnonCovered ★ Special Massage ★ O-Level (Oral sex) ★ Blow Job; ★ Oral Sex With A Noncondom) ★ COB (Come On Body) ★. Extraball (Have Sex Many Times) ★ All Meetings We Provide Hottest Female With Me Are Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed…Service Available In:- 24/7 3* 4* 5* Star Hotel Services . In Call & Out Call ServiCe Available Also. FOR BOOKING Call/Whatsapp ☎+91-8448577510 ★ I Guarantee You To Have An Unforgettable Experience With Me.A Curvy Body, long Hair and Silky Smooth Skin. She Is an Independent Escorts Model Will Give You More Pleasure & Full Satisfaction. ★ I am Very Sensual and Flirtatious With Charming Personality! I Love To laugh and My Bright Smile Is Ever Present HOTEL & HOME SERVICE..PLZZ ★ Available Near All 3* 4* 5* Hotels Of I Want Only Hotel Name , Guest Name , Room No. Only For Confirmation. —– Booking 24/7 HRS —–

Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...

lizamodels9

Business Model Canvas (BMC)- A new venture concept

P&CO

959961⊹3876 959961⊹3876 We have a screening system that is mentioning and requires different rounds prior to getting an Chanakyapuri call girl. This integrates giving good planning, and a while later adding the name to an entire profile on our photo show region. Restore your projects and hold focusing on the farthest furthest reaches of the page to find the names that have been added. All of our famous and smooth Chanakyapuri call girls are available to both outcall and in call service. In this way, if you're absolutely new to the city yet know nothing about Chanakyapuri, you can benefit from our Chanakyapuri service for going with to you’re leaned toward spot and region. We collect analysis following the completion of each and every gathering to help with chipping away at our service. focused in on the necessities of our clients. They go through several intensive rounds of gatherings and educational courses before we pick them. After eye to eye gatherings and planning gatherings, we grant our escorts to step into the universe of business. To this end you can expect the best quality. 959961⊹3876 Who can go on dinner dates with you? Is the chance of a superb yet bothering mate frightening immediately? Our VIP Companion Service, Chanakyapuri, will ensure that you participate in the delight of taking out overpoweringly appealing girls to films, early snacks and night social occasions. We keep an all-out record of our girls and the service they give with the objective that you are never compromised in any way. We don't endorse anyone there of psyche to pass any kind of client-related information. You can have certainty that you can believe Chanakyapuri Escort Agency. Utilize one of those girls for your material service now. The situation is wonderful Housewife in Chanakyapuri, both metropolitan and rural, for you to go moving with the accomplished girls. The female escorts in India are uncommonly splendid and properly set themselves up neighbouring. The rich, vigorous and overall, around academic improvement of the escorts in Chanakyapuri is tremendous. Wonderful white escorts in India can unhesitatingly be a principal assistant. Along these lines, call us to painstakingly save your choice and exploit your alleged Girl sexual concurrence for not a truly clear clarification. Big name Girl is perhaps the uncommon business effort in Chanakyapuri. Our business boss is persistently giving new girls and progressively youthful people. Their bodies are warm and fragile like one more imagined youth. Offering them top-quality assist We with ensuring that you have the city with a persevering through impact. Attempt to pick escort in Chanakyapuri and call us moreover for your next trip. Our eminent and most sought-after sexual expert associations. We ensure that the encounters with one of our girls will be reviewed lovingly. We have in general around coordinated call girl who are 100% prepared to give

Call Girls In Noida 959961⊹3876 Independent Escort Service Noida

dlhescort

Call Girls In Goa 9971646499 Panjim Direct Escorts Girls I Love New Experience And Enjoying The Plesures Of Sex And Company Im Verry Sociable , Funny And Entertainment Make You Forget About All Your Problems For An Or Hours More.. My Body And My Abilites Will Make You Verry Horny And Empty Your Balls And Very Accommodating . I Guarantee You An excellent treatment And The Best Night Of Pleasure In Bed Im Quite Provocative And Spontanous The Hotest LoverYou Will Meet I Want Show You A Women Like Me Realy Good Care Of Men Like You I will Leave You At Easy And Super Satisfied Let"s MAke Every Minutes Our erotic Sesssion Of Last I Will Amazing You When You ill Be Alone I Know Many Ways To make You Happy You Can Contact Me 9971646499 Or Whatsapp

Call Girls In Panjim North Goa 9971646499 Genuine Service

ritikaroy0888

Call Girls In Mahipalpur (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756

dollysharma2066

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available

Seo

How to Get Started in Social Media for Art League City

Eric T. Tung

Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...

allensay1

It will be International Nurses' Day on 12 May

NZSG

Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/++918133066128☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +918133066128) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +918133066128) how to buy cytotec pills At 8 weeks pregnant or less, it works about 94-98% of the time. +918133066128[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +918133066128) At 9-10 weeks pregnant, it works about 91-93% of the time. +918133066128)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +918133066128) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+918133066128 misoprostol works a bit better than taking misoprostol only. +918133066128 Taking misoprostol alone works to end the+918133066128 pregnancy about 85-95% of the time — depending on how far along the+918133066128 pregnancy is and how you take the medicine. +918133066128 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +918133066128 When can I take the abortion pill?+918133066128 In general, you can have a medication abortion up to 77 days (11 weeks)+918133066128 after the first day of your last period. If it’s been 78 days or more since the first day of your last+918133066128 period, you can have an in-clinic abortion to end your pregnancy.+918133066128 Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+918133066128 preference and situation. With+918133066128 medication+918133066128 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+918133066128 schedule, at home or in another comfortable place that you choose.+918133066128 You get to decide who you want to be with during your abortion, or you can go it alone. Because+918133066128 medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+918133066128 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+918133066128 them. +918133066128 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. +918133066128 More questions from patients: Saudi Arabia+918133066128 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®.+918133066128) Unwanted Kit is a combination of two medicines, o

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Abortion pills in Kuwait Cytotec pills in Kuwait

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore Booking Contact Details :- WhatsApp Chat :- +91-7737669865 2-May-2024(SMW) Call Girls In Model Towh Bangalore +91-7737669865 !! Best Woman Seeking Man Call Girls Service, Escorts Service in Home Hotel in Bangalore NCR 24 Hours Available Service Call Girls, Contact Us +91-7737669865 (Any Time. Any Where) Call Girls in Bangalore, Noida, Gurgaon, Ghaziabad,Sexy Indian Female Escorts Service Bangalore NCRWelcome To Bangalore Escorts Service – An All Over New Bangalore Very Sexy Hot Call Girls Agency Service Escorts In South BangaloreNCRBangalore’s No. 1 High Profile Independent Female Escorts Service. We Provide Good Quality Educated Profile At Very Regnebal Price 100% Safe And Original.We Are Provide Escorts Service All OYO Hotels ,3*,4*,5* Star Hotel And Home Flat, Apartment. Guest-House. Services In -Call And Out – Call Both Are Services Available. 24Hrs. Any Time Any Where. In All Over Bangalore Noida Gurgaon Ghaziabad Faridabad.More Information And Contact Profile Real Pic Visit Our Website City Wise Escorts Service Agency.Good Looking Cheap And Best Models Girls U Can Get Best Click On Link……Night Call Girls Now In Hotel Le Meridien Gurgaon Near Female Escort One Shot — 5000/in call (time 1 hour), 6000/out call Two shot with one girl — 8000/in call (time 2 hour), 10000/out call Body to body massage with sex- 8000/in call (time 1 hour) Full night Service for one person– 12000/in call, 13000/out call (shot limit 3-4 shots) Full night Service for more than 1 person — please contact Us —7737669865 We are available 24*7 all days of the year. Call us — 7737669865 Thank you for Visiting.

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...

amitlee9823

John Halpern sued for sexual assault.pdf

AmzadHosen3

Recently uploaded (20)

Katrina Personal Brand Project and portfolio 1

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

Value Proposition canvas- Customer needs and pains

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

Ensure the security of your HCL environment by applying the Zero Trust princi...

A DAY IN THE LIFE OF A SALESMAN / WOMAN

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...

Falcon's Invoice Discounting: Your Path to Prosperity

Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...

Business Model Canvas (BMC)- A new venture concept

Call Girls In Noida 959961⊹3876 Independent Escort Service Noida

Call Girls In Panjim North Goa 9971646499 Genuine Service

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available

How to Get Started in Social Media for Art League City

Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...

It will be International Nurses' Day on 12 May

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...

John Halpern sued for sexual assault.pdf

[Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam

1. A 20 MINUTE SALES PITCH TO GET YOU TO LOVE DATA By: Grigorios Sklavounos Head of Consulting OgilvyOne Vietnam

2. HOW SHOULD I USE DATA? WHO SHOULD I TALK TO? WHAT SHOULD I TALK ABOUT? HOW MUCH SHOULD I SPEND? HOW DO I MEASURE WHAT WORKS? TESTING AND OPTIMISING.

3. FIRST, INTRODUCTIONS Direct & Loyalty Media Digital Advertising Customer Engagement 1998 2002 Direct & Loyalty 2003 2007 2011 2012

4. EVERYONE AGREES ON THE IMPORTANCE OF DATA YET ONLY 8% OF COMPANIES ALREADY HAVE A COMPREHENSIVE DATA STRATEGY Source: Adobe data maturity report

5. 82% OF CMOS FEEL UNPREPARED TO DEAL WITH THE DATA EXPLOSION 39% ADMIT THEY CANNOT TURN   THE DATA THEY HAVE INTO ACTIONABLE INSIGHT. Source: Ogilvy CMO Research

6. HOW SHOULD I USE DATA?

7. - Media will tell you data is about improving targeting - Advertising will tell you data is about unearthing consumer insights - CRM will tell you that data is about maximising the customer lifecycle - Social media will tell you data is about improving engagement - Uber will tell you data is about improving the user experience HOW SHOULD I USE DATA? DATA IS ABOUT ALL THESE THINGS AND MORE

8. IT IS ABOUT IDENTIFYING CUSTOMER BEHAVIOUR TO FIND BUYING PATTERNS HOW THEY BUY HOW THEY CLICK HOW THEY SHARE

9. Attributes Transactions Demo - graphics Character - istics Needs Desires Preferences Opinions Social engagement Web- click streams Call-center notes E-mail Chat Orders Payment History Usage History Purchase stage Interaction Data Transaction Data Data drives customer understanding Demographic Data Behavioural Data Direct Mail In-store POS Kiosks Website Search Online advertising Mobile E-mails SMS/ MMS Social Media Customer service Events

10. 10 START BY DEFINING A SINGLE TASK AND THINK HOW YOU WILL USE DATA TO DELIVER RESULTS

11. WHO SHOULD I TALK TO?

12. - THE GREATER THE EMOTIONAL LOYALTY, THE GREATER THE VALUE OF A CUSTOMER - BONDING IS A KEY DRIVER OF BRAND RELATIONSHIPS - BONDING IS THE ONLY LEVEL OF EMOTIONAL LOYALTY THAT SIGNIFICANTLY REDUCES ATTRITION OR INCREASES RETENTION - NOT SURPRISINGLY BONDING IS EXTREMELY DIFFICULT TO ACHIEVE - ALL BONDED CUSTOMERS ARE NOT CREATED EQUAL 5 UNIVERSAL TRUTHS

13. BONDED CUSTOMERS ARE WORTH 20 TIMES MORE THAN THE AVERAGE CUSTOMER THAT IS WHY PRIORITISING WHO TO TALK TO IS CRUCIAL

14. H i g h L o y a l t y L o w L o y a l t y H i g h V a l u e L o w V a l u e 1 0 % 6 0 % 1 0 % 2 0 % THE VALUE SPECTRUM

15. RALPH LAUREN CASE STUDY

16. RALPH LAUREN CASE STUDY

17. WHAT SHOULD I TALK ABOUT?

18. UNDERSTAND THEIR JOURNEY AND TAILOR YOUR MESSAGING

19. LISTEN & LEARN COCA-COLA VIETNAM CASE STUDY

20. 20

21. HOW MUCH SHOULD I SPEND?

22. THE SPEND GET CURVE AWARENESS SPEND A TYPICAL RESPONSE CURVE FOR BRAND AWARENESS SATURATION POINT

23. ECONOMETRIC MODELS Sales = b1 x supply + b2 x distribution + b3 x price + b4 x marketing + b5 (the unknown) THE TRICK IS ON HOW YOU CALCULATE THE B’S!

24. THE MARKETING FUNNEL AWARENESS CONSIDERATION PURCHASE LOYALTY TYPICAL GET SPEND CURVES

25. HOW DO I MEASURE WHAT WORKS?

26. FOCUS ON WHAT YOU SHOULD MEASURE NOT WHAT YOU CAN MEASURE

27. INPUTS - MONEY SPEND OUTPUTS - METRICS (EX: CLICK THROUGHS, IMPRESSIONS, LIKES ETC) OUTCOMES - BRAND (AWARENESS, CONSIDERATION, PURCHASE, LOYALTY) INPUTS - OUTPUTS - OUTCOMES MODEL

28. UNDERSTAND THE METRICS I HAVE A 6% ENGAGEMENT RATE BUT FACEBOOK TELLS ME THE AVERAGE IS 1O% ENGAGEMENT RATE

29. TESTING AND OPTIMISING

30. TESTING AND OPTIMISING IN THE DIGITAL WORLD KFC AUSTRALIA CASE

[Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to [Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam

Similar to [Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam (20)

More from WeCreate

More from WeCreate (7)

Recently uploaded

Recently uploaded (20)

[Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam