Here’s how you can start to learn Snapchat and get an early start on the emerging network.
With more daily active users than Twitter, Snapchat has exploded onto the social media scene in a way most others have failed to do.
As a nonprofit, how do you even begin to learn about Snapchat?
In this free webinar, we’ll dive into an introduction to Snapchat for nonprofits. We’ll look at how nonprofits can get started on Snapchat, what they can/should post, and who's already using Snapchat.
You’ll learn:
What successful orgs are already doing on Snapchat
Real strategies for engaging content
Examples of other orgs to follow for inspiration
8. KNOWYOURDONORS.ORG
Insights from WeDidIt is the donor intelligence tool for the
modern nonprofit.
• Find matching gift potential within your database
• Group donors based on interests
• Turn your Twitter followers into donor profiles for cultivation
$164,000 in matching gift potential!
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What We’ll Cover
The numbers behind Snapchat.
Quick overview of usage and tips.
Orgs to follow for inspiration.
Techniques you can use to engage audience.
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What is Snapchat?
Mobile-only social network on which users can
share videos and pictures in one-on-one
interactions OR with all their followers (similar to
a Twitter/Facebook timeline).
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What is Snapchat?
Launched in 2011
150,000,000 daily active users.
10,000,000,000 videos sent per day.
2nd most popular social network among 12-24 y/o’s
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Recurring “Shows”
Titled segment that you regularly
broadcast via Snapchat.
Builds anticipation and familiarity.
Provides structure for content
planning.
• WNYC’s “Hodgepod”
• NPR’s “Meme of the week”
• Buzzfeed
Examples
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Engagement
Direct viewers to an outside
engagement channel.
Encourages REAL action.
Directly tied to your mission.
• DoSomething’s campaign stories
(redirecting to SMS).
Examples
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Field Updates
Bring “far away” missions into
public’s hands.
Educates and informs viewers on
mission.
Powerful storytelling tool.
• Doctors Without Borders/MSF’s
refugee rescue boat updates.
Examples
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News Updates
Keep audience informed on mission.
Encourages engagement (when
done properly).
WARNING! Don’t make this self-
serving!
• The White House’s policy news.
Examples
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Team Work
Reduces the burden of creating
content.
Personalizes your org and your
account.
Provides cadence and builds
familiarity.
• LCMS Youth Gathering
Examples
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On Demand Geofilters
Available to the public at low price.
Sometimes can be obtained for free
for nonprofits.
Don’t need a Snapchat account!
• United Nations Foundation’s “Girl
Up Leadership Summit”
Examples
62. Pro’s Con’s
• Early adoption
• Already huge
• Low barrier to entry
• Huge creative potential
• Not too crowded
• Will take some resources
• Trends young
• A bit cumbersome
• “Another” channel to fill
66. KNOWYOURDONORS.ORG
Insights from WeDidIt is the donor intelligence tool for the
modern nonprofit.
• Find matching gift potential within your database
• Group donors based on interests
• Turn your Twitter followers into donor profiles for cultivation
$164,000 in matching gift potential!