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Trust drives preference, and ultimately, People are the Media (DDB Edmonton Edition)

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Trust drives preference, and ultimately,
transactions. So do your marketing



91%
efforts engender trust — or destroy it?




OF PEOPLE GLOBALLY WILL BUY FROM
COMPANIES BASED ON TRUST



77%
PEOPLE WHO REFUSE TO BUY FROM
COMPANIES THEY DISTRUST
EDELMAN PR, 2009




23

Publicado en: Empresariales
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