Get DAM users engaged and create an effective communication plan. Digital asset managers following best practices for user adoption will increase DAM success.

1. WebDAM Solutions
http://www.webdamsolutions.com
© 2005-2011 Virtual Moment, LLC. Company Confidential

2. 
Metadata 101
http://www.damsuccess.com/discover/damprimer-webinars/
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Controlled Vocabulary
http://www.damsuccess.com/discover/damprimer-webinars/using-keywords/
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Building the Framework
http://www.damsuccess.com/discover/damprimer-webinars/organizing-your-assets/

3. Post-webinar survey
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Digital Asset Management Blog
http://www.webdamsolutions.com/digital-assetmanagement/
 LinkedIn
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 Facebook
http://facebook.com/webdam
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The leader in digital asset management in
the cloud
Founded in 2005
Real world expertise
Implemented across industries
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Education
Travel and tourism
Entertainment
Government
Technology
Manufacturing

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What user adoption means
Importance of user adoption
Barriers to user adoption
Methods to achieve user adoption
Building a communication plan
Measuring user adoption

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Getting users to USE a system!

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Innovators
Early adopters
Early majority
Late majority
Laggards

8. Improved productivity
Improved workflows
Better use of human
resources
 Increased accuracy
 Greater impact
 ROI
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9. Difficult to use
Resistance to
change
 Lack of training or
support
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Build the DAM team
Plan and market the launch
Offer ongoing training and education
Make it convenient and easy
Communicate with your users regularly

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Responsibilities
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DAM best practices
DAM implementation
Communication
Overall success of the DAM
Members
 Key stakeholders
 Departmental representation
 Select end users

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Launching and marketing
Creating and distributing training materials
Collecting and evaluating feedback
Maintaining user adoption metrics
Outlining and executing the
communication plan
Implementing changes

13. Type
Pros
Cons
Parallel
Time to make
adjustments
Gets dragged out, resource
intensive
Big Bang
Immediate user adoption
Requires a lot of time
upfront planning
Phased
Can make revisions after
each rollout
Difficult with interconnected
departments

14. 
Training
 3rd-party
 Internal
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Supplemental materials
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Metadata best practices
Keyword guidelines
Usage guidelines
Role-based guides

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Accountability
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Sign-off
Withhold login credentials
Quizzes
Incentives
Convenience
 Store documentation in your DAM!
 Offer multiple trainings

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Brand the DAM
Create a special DAM Newsletter
Create DAM collateral
Host a DAM kick-off party
Launch a competition with
incentives

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Create a forum for feedback
Encourage suggestions from users
Take action and implement improvements
Publicize the results

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Initial announcement
Rollout plan & training
Post-training follow-up
Ongoing communication

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Outline benefits of the new DAM
Provide the reasoning behind the decision
Introduce the DAM team
Emphasize commitment to improvement

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Rollout plan and calendar
Training format and schedules
Supplemental materials and system
documentation
Important contact information

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Post-training survey
Location of training resources
Support contact information
Solicit feedback

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System updates
Refresher training offerings
Changes in business processes
DAM team changes
Feedback
Successful Digital Asset Managers Increase
User Adoption:
http://www.webdamsolutions.com/digital-assetmanagement/best-ways-promote-your-webdam/

23. Metric
Metric Type
Number of logins
Usage
Number of downloads
Usage
Number of uploads
Usage
Number of download requests
Usage
New registrants
Usage
Percentage of keyworded assets
Data quality
Metadata completeness
Data quality
Metadata correctness
Data quality
Traffic to the site
Usage
Number of searches
Usage
Database growth rate
Usage
Feature usage (i.e. lightboxes)
Usage

24. 
Recorded version:
http://www.damsuccess.com/discover/da
m-primer-webinars/user-adoption/
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See a digital asset management demo:
http://www.webdamsolutions.com/demo/