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A New Breed of Analytics for the Internet of Things

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Learn what makes Webtrends Infinity Analytics a game-changing solution helping brands navigate the connected world.

Publicado en: Tecnología
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A New Breed of Analytics for the Internet of Things

  1. 1. A N E W B R E E D O F A N A L Y T I C S F O R T H E I N T E R N E T O F T H I N G S As technology continues to extend into everything around us, the many ways we engage with a brand become harder to understand. Big data is the term used to describe the volumes of information brands have struggled to organize and understand... until now. 1© 2016 Webtrends, Inc.
  2. 2. WHY B IG DATA AND THE IN T E RN E T O F T HIN GS (I oT) MATTER 6.4B 16% Gartner says 6.4 billion connected "things" will be in use in 2016, up 30% from 2015. 5.5M In 2016, 5.5 million new things will get connected every day. $ 235B Spending on IoT services will reach $235 billion in 2016, up 22% from 2015. By 2018, 16% of the population will be millennials and be accelerating IoT adoption due to their reality of a connected world. Forrester predicts the IoT will create massive volumes of time-series data and IoT analytics will become a specialized category and discipline. 2© 2016 Webtrends, Inc.
  3. 3. A NEW BREED OF ANALYTICS People are using more connected devices to engage with brands than ever before. Webtrends has built a platform to collect, analyze and act on all of them. PAST FUTURE web + mobile devices the internet of things DATA VS 3© 2016 Webtrends, Inc.
  4. 4. PRIVATE & SECURE Infinity Analytics can encrypt data in transit and at rest. LIMITED Limitations on the number and types of parameters that can be collected restrict the ability to scale for the IoT. DELAYED Batch processing results in reports being 24+ hours old. PREPROCESSING LIMIT TRADITIONAL DIGITAL ANALYTICS WEBTRENDS INFINITY ANALYTICS™ 4© 2016 Webtrends, Inc.
  5. 5. REAL TIME Data is viewable within minutes of the activity so that campaigns can be optimized in real time like never before possible. UNLIMITED All data is collected and analyzed through one system without limits. INCOMPLETE Limitations from data collection to ingestion provides an incomplete view of the customer. SAMPLED Data sampling produces inconsistent and inaccurate results (data is lost). ACCURATE At-scale algorithms deliver the most reliable results. FLEXIBLE Unified platform designed to meet the needs of the entire organization. RIGID Inflexible reports and disparate platforms make it difficult to meet everyone's needs. ? ? $$ UNSAMPLED *LEVERAGES HADOOP AD HOC REPORTING VISITOR LEVEL NO PREPROCESSING INFINITY DATA STORAGE* $$ PREPROCESSING 5© 2016 Webtrends, Inc.
  6. 6. I can't drill into my reports deep enough to find the information I need. Infinity Analytics lets me go to unlimited depths with my data – in real time and with any view I want. I don’t have real-time data to power personalized marketing. The timely and relevant experiences I can now provide my customers by leveraging visitor-level data are remarkable. There are too many disparate sources of visitor data within my organization. I now have complete interoperability and integration of my digital customer data with our entire marketing ecosystem. I'm worried about maintaining my brand's reputation. I'm 100 percent confident that our data is helping us build optimal, secure experiences. Pains Infinity-Enabled Solutions Analysts Digital Marketers Marketing Technologists Digital Executives 6© 2016 Webtrends, Inc.
  7. 7. To learn more about Infinity Analytics: InfinityAnalytics™ Click Here 7© 2016 Webtrends, Inc.

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