Más contenido relacionado La actualidad más candente (20) Similar a Email Remarketing: Stop, Look and Listen Before You Cross-Sell or Upsell (20) Email Remarketing: Stop, Look and Listen Before You Cross-Sell or Upsell3. Are you remarketing to your
fullest potential?
If you’re not using email remarketing to
cross sell or upsell, the answer is NO.
Even if you are doing that,
the answer might still be NO.
Because the way you do it matters.
© 2013 Webtrends, Inc. 3
4. Before you jump into
using cross-sell or
upsell tactics in your
email remarketing,
know the rules.
© 2013 Webtrends, Inc. 4
5. Because no business can handle the
damage that comes from an angry,
or worse, indifferent customer.
GRRR... MEH...
© 2013 Webtrends, Inc. 5
6. Simply follow these guidelines to get
the most out of your upsell and
cross-sell email remarketing.
It’s easy!
STOP look listen
© 2013 Webtrends, Inc. 6
8. Stop doing these things.
Remarketing based on
guesswork, instead of behavior.
You’re in the people business.
Use data to understand your
customers’ behavior, and see why
they do what they do.
Assuming one customer is
exactly like another.
Everybody’s different.
Remarket based on individual
preferences, not based on the way
another similar customer behaved.
STOP
© 2013 Webtrends, Inc. 8
10. Look at things you never looked at before.
At customer activity as it’s
happening now, as well as in
the past.
Get a more complete picture
of every customer, and a better
understanding of his/her intent.
At customer activity across
all digital channels, not one.
Understand customer needs
at every stage before a
transaction, so you’ll know the
best content or offer to present
when the time is right.
look
© 2013 Webtrends, Inc. 10
12. Listen to the facts:
It’s 5x cheaper to retain a
customer than it is to find a
new one.
Cross-sell/upsell email remarketing
is an opportunity to remind current
customers that you understand
their needs.
Build the relationship, and create
advocates for your brand.
* TARP Worldwide
Cross-selling products
and services personalized
to a customer improves
response rates.
Immediate response rates: by
56 percent, long-term response
rate by 149 percent, and long-
term profit by 177 percent.
* Carnegie Mellon University in 2010
listen
© 2013 Webtrends, Inc. 12
14. Follow these email
remarketing guidelines to:
improve the customer experience for every customer
provide more relevant messaging for every customer
get a big-picture perspective on every customers
transform customer into advocates for your brand
© 2013 Webtrends, Inc. 14
15. for more details:
Contact Webtrends and ask how you can
see an individual’s historical and in-the
moment site activity, all at once.
© 2013 Webtrends, Inc. 15