Fact: Abandoned shopping carts account for $18 billion in missed revenue opportunities a year.* Fact: Every cart abandonment email sent delivers over $6 in revenue.** Embrace a new perspective on consumers who abandon your shopping cart, and use your insight to target them with an email remarketing campaign. Learn how email remarketing can bring consumers back, and turn them into high-value customers. Our slideshare tells you how to do it, plus explains: Why email remarketing is an effective way to bring abandoners back to your site What makes cart abandoners a valuable group to target How Webtrends technology enhances your email remarketing * Forrester Research ** SalesCycle, 2013

1. Customers
Abandoning Their
Shopping Carts?
PRESENTATION
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2. Don’t Get Mad.
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3. Get Remarketing!
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4. What is an online
shopping cart, really?
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5. * Forrester Research
To your store, it’s the
key to success.
To consumers, it’s
more complicated.
87% of consumers*
abandon shopping carts.
At a cost of $18 billion a
year in lost revenue.
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6. Why, Consumers, Why?
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7. Because to consumers, a shopping
cart isn’t just a shopping cart. It’s:
A shopping list
They decide what they
want, but convert in store.
A wish list
Like window shopping,
only online.
JEANS
UNICORN MASK
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8. A distraction
Something to do to pass
the time, until something
else catches their eye.
CATS! BACON!Ooh, BACON...
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9. A cart is a
cart, is a cart!
And then there’s people like Joanie.
She means business when it comes to shopping. A cart is a cart.
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10. But something stops
her from clicking
BUY.
It could be:
Shipping costs
Price comparisons
Wanting to use a computer,
not a smart phone
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11. In all, that’s a lot of people ditching your cart.
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12. But Don’t Get Mad.
Get those abandoners back to your cart!
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13. With Email Remarketing
from Webtrends!
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14. Let’s Take a Deep Breath
and Check the Facts:
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15. * SalesCycle, 2013
* CMO Council, 2012
discount, yes!
FACT:
Abandoners love
getting emails.
Almost half of all basket
abandonment emails are opened*
.
Email drives 57% of all shopping
cart traffic**
.
FACT:
That’s great
news for you:
Every single basket abandonment
email sent delivers over $6 in revenue*
.
** SeeWhy, 2011
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16. * Marketing Sherpa, 2012
FACT:
Abandoners may go
away, but then they
transform into a
new opportunity.
21% will re-engage*
.
Re-engagers spend 55% more than
non-abandoners*
.
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17. You need to transform, too.
Into an email remarketer.
Here’s how:
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18. Watch the clock.
Remarketing has its
biggest impact within
the first 12 hours.
Become a remarketer 1
The Webtrends Push API trigger
helps. It identifies when a
customer abandons a cart so the
email partner program can push
the personal data into the email
management system.
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19. Communicate
up to 3 times*
.
Testing of top online retailers
revealed that three is the
magic number when it
comes to remarketing emails.
Email 1: sent within three hours of
abandonment
Email 2: 2 days after that
Email 3: 3 days after that
Become a remarketer 2
With Webtrends, you can trigger
your three email sends based
on behavioral factors, including,
return visit without purchase, lack
of visit but opened email, lack of
visit but high value of cart.
* Listrak
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20. Be relevant at the
right time.
Get as much information as
you can about customers.
What was in the cart when it was
abandoned?
What else did they look at?
The more you know, the
easier it is to identify the right
offer to bring them back.
Become a remarketer 3
Webtrends ‘in-the-moment’
data keeps your email
remarketing effective.
Track preferences and behaviors
while customers are placing items
in their shopping cart to get a
complete picture of what they need,
and send relevant content quickly.
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21. Become an Email Remarketer!
And you’ll never see shopping cart abandoners the same way again.
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22. Webtrends Streams™ provides
in-the moment data, so you know
what customers want right now.
Read more about Shopping Cart
abandonment, and learn how Webtrends
can help you become a remarketer.
© 2013 Webtrends, Inc.
PLAYBOOK
CONVERSION
OPTIMIZATION
EMAIL REMARKETING
Three ways to turn cart abandoners
into high-value purchasers.
© 2013 Webtrends, Inc.