Understanding Brand and its extensions
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Here is an easy to comprehend understanding of Brand, its extensions, positioning and differentiation
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Understanding Brand and its extensions
- 3. BRAND IS NOT A logo Corporate Identity Advertising Marketing Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 3/35
- 4. A feeling An experience A relationship An association A promise An image Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 4/35
- 10. An accumulation of emotional and functional associations to differentiate from competitors Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 10/35
- 11. a brand saturated world! Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 11/35
- 12. We are exposed to 3600 brands everyday!! Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 12/35
- 13. Why do we need brands?? Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 13/35
- 15. One too many! Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 15/35
- 17. So, how do we differentiate?? Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 17/35
- 18. Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 18/35 Tailor your offering to meet market demands Technology Differentiation Price / Quality Differentiation Product Differentiation Customer Service Differentiation User-experience Differentiation
- 20. The methodology to meaningfully differentiate your brand in the market and the consumer’s mind! Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 20/35
- 21. And, what all can we brand?? Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 21/35
- 22. PRODUCTS SERVICES PEOPLE PLACES Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 22/35
- 23. What do marketers aim to achieve?? Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 23/35
- 24. Create Conversation! Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 24/35
- 28. President and CEO of Hewlett-Packard Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 28/35
- 29. Brand Extensions or Brand Stretching Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 29/35
- 30. When a firm tries to leverage a successful brand to introduce a new product Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 30/35
- 31. Using a sub-brand to target a new market segment within the same product category Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 31/35
- 32. Using the parent brand in in different product categories Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 32/35
- 33. To expand BUSINESS!! Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 33/35
- 34. ABOUT WEBCOBBLERS CONSULTING We provide highly sophisticated suite of interactive digital solutions to meet your business and brand objectives. TECHNICAL & INNOVATION We design and develop feature-rich websites, social media and mobile applications and custom software for facilitating deeper community interaction and ecommerce. BRAND MANAGEMENT Our digital brand management services enable you to manage, monitor and build your brand equity in the digital world. TRAINING We offer standard and custom training workshops, seminars and webinars to corporates and social media enthusiasts. Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 34/35 We are a team of highly imaginative and deeply inspired young brand consultants with contagious passion and endless creative energy.