What makes a good landing page? Learn what makes landing pages effective with these examples.

1. Agenda
The Approach
The Breakdown
Bringing it on home

2. Keeping The Promise
 If you tell a customer that there is a sales rack at the
back of your store, it better be there right?
Same with online.
Form or
Online or Your
Shopping
Offline Ad Website
Cart
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3. Keep Users Focused
 Keep your purpose focused
 One objective only
 Obvious way to navigate
 Obvious next step
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4. You Have 5 Seconds… tick tick tick tick tick
 Within 5 seconds a Landing Page visitor knows
if they are going to stay.
 Online visitors SCAN - keep it simple and
relevant. Write your landing page for scanning,
not reading.
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5. Embrace the Space
 Use white space to
direct the user’s eye
and emphasize the
area where you want
their most attention.
 Make sure your page does not look crowded,
especially around your form or call to action button.
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6. Be Relevant
 What questions would they ask?
Make sure they are answered.
 Be as targeted as possible and ‘speak their language’
with graphics and text.
 For example, if you sell men’s and women’s products,
make a page geared to appeal to each gender.
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7. Sell the Offer
 Landing Pages promote offers, not products.
 You don’t need product details, company information
or more about your services.
 You just need to confirm that they are on the right
track, get them excited about it, and give them a clear
path to go down.
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8. Narrow the Possibilities
 Lose the top and sidebar navigation; you want to keep
them focused.
 You can have footer navigation which tells the user the
page is part of a greater site, a must for some and key
to search engines.
 You should also have your logo linked back to your site.
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9. Help Them Picture a Better Life
 Images can help or hurt. Your images need to promise a
better life if they purchase from you - leave it at that.
 SHOW ME THE BENEFIT!
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10. Help Them Picture a Better Life
 A too-great image can lure
people away from your
objective. Imagine using a
celebrity using your type of
product only to have people
leave in pursuit of more info
about the celebrity. Doh!
 Also, the image needs
a caption.
Captions are more likely to be
read than any other text on the
landing page!
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11. Design / Structure Wireframe
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12. Example - Discuss amongst yourselves.
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