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Anne-Marie Kiernan
Leading Internal Communications, Kellogg Europe
ENTERPRISE SOCIAL
NETWORK –
FRIEND OR FOE?
OCTOBER 2014 … I HAD THE BACK TO WORK BLUES
Anne-Marie Kiernan
YAMMER: AN OPPORTUNITY RATHER THAN JUST AN ITEM ON A TO DO LIST?
Anne-Marie Kiernan
WE STARTED A YAMMER MOVEMENT IN OUR ORGANISATION…
Anne-Marie Kiernan
Here are my top tips…
1. REMEMBER MASLOW – IT’S HOW SOCIAL MEDIA FIRMS ARE MAKING MONEY!
Maslow’s Hierarchy of Needs
Anne-Marie Kiernan
2. RECRUIT SOCIALLY SAVVY AMBASSADORS TO GET YOU STARTED
Anne-Marie Kiernan
3. PROMOTE WHAT THE TOOL FACILITATES CULTURALLY, NOT THE TOOL ITSELF
Anne-Marie Kiernan
4. SHOW YOUR LEADERS HOW IT MAKES A DIFFERENCE
Anne-Marie Kiernan
5. ENRICH CONTENT THROUGH EMPLOYEE GENERATED VIDEO
Anne-Marie Kiernan
OUR RESULTS
Anne-Marie Kiernan
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Enterprise social network - friend or foe — Anne-Marie Kiernan

Anne-Marie Kiernan of Kellogg Europe shows how they've developed a working out loud culture with impressive Yammer stats.

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Enterprise social network - friend or foe — Anne-Marie Kiernan

  1. 1. Anne-Marie Kiernan Leading Internal Communications, Kellogg Europe ENTERPRISE SOCIAL NETWORK – FRIEND OR FOE?
  2. 2. OCTOBER 2014 … I HAD THE BACK TO WORK BLUES Anne-Marie Kiernan
  3. 3. YAMMER: AN OPPORTUNITY RATHER THAN JUST AN ITEM ON A TO DO LIST? Anne-Marie Kiernan
  4. 4. WE STARTED A YAMMER MOVEMENT IN OUR ORGANISATION… Anne-Marie Kiernan Here are my top tips…
  5. 5. 1. REMEMBER MASLOW – IT’S HOW SOCIAL MEDIA FIRMS ARE MAKING MONEY! Maslow’s Hierarchy of Needs Anne-Marie Kiernan
  6. 6. 2. RECRUIT SOCIALLY SAVVY AMBASSADORS TO GET YOU STARTED Anne-Marie Kiernan
  7. 7. 3. PROMOTE WHAT THE TOOL FACILITATES CULTURALLY, NOT THE TOOL ITSELF Anne-Marie Kiernan
  8. 8. 4. SHOW YOUR LEADERS HOW IT MAKES A DIFFERENCE Anne-Marie Kiernan
  9. 9. 5. ENRICH CONTENT THROUGH EMPLOYEE GENERATED VIDEO Anne-Marie Kiernan
  10. 10. OUR RESULTS Anne-Marie Kiernan

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