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Katt Stearns and Jonathan Christian
3 Key Lessons of Social Media
The 3 Key Lessons of
Content & Inbound Marketing
1. Website
2. Blogging
3. Social Media
Marketing in 2015
Remarkable Growth Experience
#RGE14
4
“it’s no longer about
the stuff that you sell
but about the stories
you tell!”
- @SethGodin
Website REVIEWS
Tell it with passion!
Insourcing content
8
9
Don’t over complicate the strategy
10
4 E’s of Engaging Content
• Educate
• Engage
• Entertain
• Empower
What to Blog About
• Answer your customers questions
• Don’t be afraid to tell them the cost
• Share case studies and
test...
Tip #1Focus on Being a
Teacher
Tip #2: Have a Strong Headline
Tip #3: Call To Action
• Click here…
• Leave a comment
• Share on social media
• Contact you for a quote
• Sign up for…
• ...
Tip #4: Share On Social Media
YOUR
BLOG
BLOG
Social Media Wheel of Fortune
14% trust what you say about your business.
80% will trust what someone else says about your business.
• Searchability
• Google Maps
• SEO
• Business Reviews
• Knowledge Graph
Knowledge Graph
• Tell your story daily
• Focus on ROR
• Be strategic
• Try something new
• HAVE FUN
Summary
22
Special Offer
24
FREE
FREE
$297
$297
14.85
$311.85
Questions
THANK YOU!
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Content inbound marketing meetup presentation

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A recent presentstion I did on the value on content marketing using your own in-house team to provide stories and engagement

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Content inbound marketing meetup presentation

  1. 1. Katt Stearns and Jonathan Christian 3 Key Lessons of Social Media
  2. 2. The 3 Key Lessons of Content & Inbound Marketing 1. Website 2. Blogging 3. Social Media
  3. 3. Marketing in 2015
  4. 4. Remarkable Growth Experience #RGE14 4
  5. 5. “it’s no longer about the stuff that you sell but about the stories you tell!” - @SethGodin
  6. 6. Website REVIEWS
  7. 7. Tell it with passion!
  8. 8. Insourcing content 8
  9. 9. 9
  10. 10. Don’t over complicate the strategy 10
  11. 11. 4 E’s of Engaging Content • Educate • Engage • Entertain • Empower
  12. 12. What to Blog About • Answer your customers questions • Don’t be afraid to tell them the cost • Share case studies and testimonials • Comment on your competitors • Become the Wikipedia of your industry
  13. 13. Tip #1Focus on Being a Teacher
  14. 14. Tip #2: Have a Strong Headline
  15. 15. Tip #3: Call To Action • Click here… • Leave a comment • Share on social media • Contact you for a quote • Sign up for… • Ask a questions
  16. 16. Tip #4: Share On Social Media YOUR BLOG
  17. 17. BLOG Social Media Wheel of Fortune
  18. 18. 14% trust what you say about your business. 80% will trust what someone else says about your business.
  19. 19. • Searchability • Google Maps • SEO • Business Reviews • Knowledge Graph
  20. 20. Knowledge Graph
  21. 21. • Tell your story daily • Focus on ROR • Be strategic • Try something new • HAVE FUN Summary
  22. 22. 22
  23. 23. Special Offer
  24. 24. 24 FREE FREE $297 $297 14.85 $311.85
  25. 25. Questions
  26. 26. THANK YOU!

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