1.
What Is
Product-
Led Growth
10+ EXPERTS FEATURED

2.
Hiten
Shah
CO-FOUNDER OF
FYI, PRODUCT
HABITS AND CRAZY
EGG
“Product-Led Growth changes how
companies grow because it brings
a focus on how the product you've
built can help you acquire more
customers. Customer acquisition
doesn't just become something
marketing is focused on, the
responsibilities for acquiring great
customers expands to the product
team as well.”

3.
Val
Geisler
CEO, FIX MY CHURN
“Product-Led Growth
might be buzz-wordy
right now but this is
going to just be called
"good business" very
soon.”

4.
Kieran
Flanagan
VP MARKETING,
HUBSPOT
“The future of growth
belongs to product-led
companies. At HubSpot, we
realized this a few years
ago, which is why we
disrupted our own business
model before anyone else
could.”

5.
Matt
Bilotti
PRODUCT LEAD,
DRIFT
“In a Product-Led Growth
world, your product sells
itself and has the self-
service levers to make that
happen without needing to
invest a fortune in sales
and marketing.”

6.
Francesca
Krihely
DIRECTOR OF
GROWTH
MARKETING,
MONGODB
“Product Led Growth is a
powerful framework, taking
the best parts of product
development and go to
market expertise to build a
customer-obsessed and
fast-growing business.

7.
Eric
Boduch
CHIEF EVANGELIST,
PENDO
“Product-Led Growth is about
using your product and your
product data to convert
prospects, retain users and
expand customers. Product-
Led Growth needs to be an
essential component of your
technology business."

8.
Wes
Bush
AUTHOR OF
PRODUCT-LED
GROWTH
Product-Led Growth is a
go-to-market strategy
that relies on using your
product as the main
vehicle to acquire,
activate, and retain
customers.

9.
Kristen
DeCosta
GROWTH LEAD,
CHURN BUSTER
“At heart, Product-Led Growth is
incredibly intuitive. It's
understanding that no amount of
flashy marketing or hard selling
can replace the value a customer
receives from a product built to fit
their needs. Make something that
consistently provides value and
you can rely on your customers to
come back again and again.”

10.
Jackson
Noel
CEO, APPCUES
"Organizations that adopt product-
led strategies don't just have
higher customer satisfaction
ratings, they scale faster all while
spending a fraction on acquisition
when compared to traditional
sales-led organizations. Product is
now the single biggest lever for
growth - if you're not already
moving in this direction, watch out."

11.
Jennifer
Stoldt
HEAD OF ONLINE
GROWTH,
CHECKFRONT
“I love Product-Led Growth
because it's the only way
to scale your growth
without dramatically
increasing your resources.
You're using the product to
sell itself which is the
easiest kind of sell.”

12.
Blake
Bartlett
PARTNER,
OPENVIEW
“The future of growth is
product-led. Data shows that
companies leveraging a
Product-Led Growth strategy
perform better on average –
faster growth, higher margins,
lower burn and stronger
valuation multiples.

13.
Get The
Definitive
Guide On
Product-Led
Growth
PRODUCTLEDBOOK.COM

14.
Nir
Eyal
WALL STREET
JOURNAL
BESTSELLING
AUTHOR OF HOOKED
“Product-Led Growth is
about helping your
customers experience the
ongoing value your product
provides. It is a critical step
in successful product
design and this book shows
you how it's done."