Leveraging inbound radio with affiliate pay-per-call as a combined marketing strategy

1. Inbound Radio with Pay per Call as Combined Strategies
As Darwin said, the one to survive
is the one who is most responsive to
change.
“Change” is not what makes
executives comfortable in spite of
the fact that they are the first to tell
their teams that “change is good”.
It is only good when it works to the
benefit of the bottom line for the
company.
In the past, when professionals spoke about inbound marketing options, their focus was placed
on unique content and pay per click ads. While unique content is still mandated for reasons other
than sales conversion, there are newer, better and less expensive ways to generate new potential
customers.
One such method that those who make their living developing marketing strategies use is to
combine various options such as inbound radio and pay per call advertising.
Combination Strategies for Better ROI
Wesley Yuhn of Media Oasis is considered one of the world’s leading experts in media buying
and mobile advertising, having utilized both as chief marketing officer and chief sales officer for
international corporations and government entities over the years.
One of his main suggestions for companies of all sizes and in all locations is to combine methods
of marketing that complement each other in order to generate a higher ROI.
How Does Inbound Radio Complement Pay per Call?
Inbound Radio ads interact with Live Call Transfers using traditional media outlets with an
immediate call to action that expires within a certain specified time after the ad is heard. Most

2. calls from this method of advertising brings in people with a genuine interest who are at some
point along the “ready to buy” line. As a result, the calls must be assessed by intake call centers
to determine the level of interest of the caller.
Pay per Call advertising is primarily smartphone advertising that generates responses from those
who have the highest intention of making a purchase and are more than just “looky-loos”. In this
genere of advertising the customer who is interested in the product or service, clicks on the “call”
button or link and is isntantly connected with an operator who redirects the call as appropriate.
These ads are simple text statements without a “call to action” because they are directed at a
more definitively targeted demographic. You pay only for the calls that are placed via the link in
the ad.
By using traditional media – radio – and virtual media – cell phones – you are reaching a wider
demographic that does not tend to overlap each other.
Today, Every Business Needs Virtual Marketing
Marketing is equally as critical for local businesses and small businesses that are ready to expand
to the next level in their industry as it is for the giant moguls who seem to overpower the markets
around the world.
For small businesses that are under the impression that they can avoid budgeting for advertising
“until they are established”, it should be pointed out that most businesses fail in the first year for
spending less on advertising their products or services. Hiring a professional marketing specialist
to assist you in your marketing decisions is considered to be a smart choice that no one should
ignore.