Invite your customers to use Mobile Bill Pay

1. Invite Your Customers to Use Mobile Bill Pay
No doubt, you’ve seen apps on websites
telling visitors to download the “free app” to
connect to this or that site-- with no effort.
You’ll find them on e-Commerce sites, bank
sites, the electric company site and credit
card sites.
Wesley Yuhn states many webistes really
believe that this is all that they have to do to
let their customers know that they can
connect and use mobile bill pay on their site,
too.
Wrong!!!!!
If you own an e-commerce site that is
mobile-ready, it’s only the first step to add an
app for free download.
You need to do a lot more depending on the
services and products that you offer if you actually want potential customers as well as current
client’s to use that app.
According to “the” mobile pay guru for ACHDP.com, Wesley Yuhn, most businesses fail to
include a call-to-action on their site. He explains that this is similar to young sales people who
avoid “asking for the sale” because they don’t want the potential customer to feel
“uncomfortable” or “feeling pushed” into the action.
Wesley Yuhn asks if you consider every visitor to your site is a potential lead that is in some
state of readiness to purchase one or more of your items, then you are that salesperson that needs
to nudge them into action. One of the ways to give them a little shove is to literally invite them to
download your app.

2. Paraphrasing Wesley Yuhn, What Makes an Invitation Inviting?
If you are having a birthday party for your spouse, it is unlikely that you are going to send
invitations out to people blindly.
You’re probably going to contact them and let them know what you have in mind, tell them that
your spouse has said how much he/she likes the potential invitee and then let them know that you
would like to include them in the invitation list. With this, you are going to wait to see if they
have any interest before you take any further action – like sending the invite.
Wesley Yuhn said the same is true when you have a visitor to your site. You need to establish a
relationship with that person.
For example, on your Home Page, include an invitation to your About Us page with something
like, “I’d like to know more about you and you can find out more about us on our About page.
Come on over and see if we share any interests.” You could even rename your about page to
“Meet Us in Mobile”.
The about page is the singlulary most often visited page on a site. You must make it important,
friendly and fun. To that end, take some space on the page to explain why you are offering an
app for visitors. You must also explain why purchase made through the mobile bill pay system is
guaranteed to be secure.
Explain in detail what you have done to make it secure and what you are willing to do if it is
breached. Let the visitor know that you use an outside clearing house to assure that their method
of payment is validated and legitimate before applied. If you don’t use an ACH system, get one
today to protect your customers.
Finally, ask the visitor to download you app to make shopping at your site faster, safer and
easier.
.