With the Internet full of publishers, how can you make your content cut through the digital noise? Presentation given at the 2016 New Year Digital Briefing (UK).

1. Content Marketing, how can you
stand out in 2016
Jeremy Spiller
January 2016

2. #whmweb

3. Content has now become centre stage
But we all know that

4. Source: smartInsights.com
Way back then…

5. Know your audience as well as you can

6. The right content for the right audience

7. What’s in it
for me?

8. Trusted
Expert
Interesting
Valuable
Well written
Shareable
Funny
Educational
What is good content according to Google?

10. Edward de Bono

13. Blogs/Articles Case studiesImages
eBooks/White
Papers
PresentationsInfographics Video
Webinars
Multiple formats
And repurposing

14. Plus
Podcasts
Streams
Polls
Quizzes
Treasure hunts
Apps
AR
…and more

15. Let’s consider text

16. Find your ‘thing’

17. Be current
and
relevant
Take an
unusual
POV
Use loads
of visuals
Find a
super
niche

18. Email: talktome@whitehatmedia.com
Heading: ‘Content Marketing Ebook’

19. 75% of senior executives now watch
work related videos. 65% of them then
visit the website. Forbes

20. Start Smart
Scale up
Stand out

21. Invest in the process, not just the output
Specifically measure
Build slowly but well

22. Be inspired

23. Add interaction with tools
Apester

24. Zaption

25. Webyclip

26. Mapme

27. User created TV channels

29. Let’s talk about images

30. The power of an infographic…

31. Question
Where do ideas come from?

32. Make time for creativity

33. Build creativity,ideas and innovation
Into the DNA of your busiiness

35. Diamond Dogs
Spiders Mars

36. Alex Osborn
‘Applied Imagination’
1953

38. +

39. Key takeaways
Know your audience
Create content for your audience
Learn from the best
Repurpose
Be different
Use the tools
Evolve your video
Put creativity within your DNA

40. jeremy.spiller@whitehatmedia.com
Twitter @jeremyspiller
LinkedIn uk.linkedin.com/in/jeremyspiller
03455 440223
Now I have to go 