Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

SHS linking social media and revenue maangement

539 visualizaciones

Publicado el

Social Media hat einen direkten Einfluss auf den Umsatz eines Hotels. Wilhelm K. Weber, Partner beim Beratungsunternehmen SHS Swiss Hospitality Solutions erläutert, wie diese Themen zusammen hängen.

Publicado en: Empresariales
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THAT BOOKS/FILE INTO AVAILABLE FORMAT - (Unlimited) ......................................................................................................................... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes Christian, Classics, Comics, Contemporary, Cookbooks, Art, Biography, Business, Chick Lit, Children's, Manga, Memoir, Music, Science, Science Fiction, Self Help, History, Horror, Humor And Comedy, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

SHS linking social media and revenue maangement

  1. 1. LINKING SOCIAL MEDIAAND REVENUE MANAGEMENTDistribution Day 2012Wilhelm K. Weber
  2. 2. 1.  Vorstellung2.  Horseless Carriage Thinking3.  Wie steigert Social Media den Umsatz?
  3. 3. Wilhelm K. WeberMehrere Jahre in Hotels,Beratung, Training, Hotel-KettenSchweizerische Hotelfachschule Luzern SHLGraduate School of Business Administration, ZürichUniversity of WalesDozent: SHL Luzern, SSTH Chur, MBA Salzburg/St. Gallen (seit 2006)Autor: Dynamic Pricing (2008) Moderne Kennzahlen (2012)SHS (seit Juni 2010)Young European Industry Leader (2010)Mitglied im „Revenue Management Advisory Board HSMAI Europe“ (seit 2011)Präsident HSMAI Schweiz (2012)Hobbies: Ski, Segeln, Surfen…und natürlich HOTELS!
  4. 4. HORSELESS CARRIAGE THINKING
  5. 5. „HORSELESS CARRIAGE THINKING“
  6. 6. ALTE DENKMUSTER TREFFEN AUFNEUE ENTWICKLUNGEN
  7. 7. FLUGMASCHINEN, DIE SCHWERER SIND ALS LUFT, SIND UNMÖGLICH REALISIERBAR! Lord Kelvin, President British Royal Society 1895
  8. 8. KEIN DENKENDER MENSCH WÜRDEWICHTIGE ANGELEGENHEITEN ÜBER EINEN APPARAT, WIE BELL‘S „TELEFON“ BESPRECHEN! Western Union Brief an die Aktionäre 1877
  9. 9. ICH GLAUBE, DASS ES EINEN WELTMARKT FÜR FÜNF COMPUTER GIBT! Thomas Watson, President IBM 1943
  10. 10. ALLES, WAS MAN ERFINDEN KANN, WURDE BEREITS ERFUNDEN! Charles H. Duell Commissioner, U.S. Patent Office 1989
  11. 11. WIR DÜRFEN NICHT „GESTERN“ ALS MASSTAB NEHMEN, UM LÖSUNGEN FÜR „MORGEN“ ZU ENTWICKELN!
  12. 12. WAS HAT SICH IM VERGLEICH ZU „FRÜHER“ VERÄNDERT ?
  13. 13. WÄRE FACEBOOK EIN LAND, WÄRE ES DAS DRITTGRÖSSTE DER WELT
  14. 14. 68% ALLER BUCHUNGEN WERDE DURCH DAS INTERNET BEEINFLUSST 45% ALLER BUCHUNGEN WERDEN IM INTERNET GETÄTIGT
  15. 15. SOCIAL MEDIA IST.......WAS UNSERE GÄSTE IM NETZ TUN UND „SAGEN“... ...Z.B. ÜBER UNSERE HOTELS!
  16. 16. WIE BEINFLUSSEN ONLINEBEWERTUNGEN DEN UMSATZ?
  17. 17. THESE 1:BESSERE BEWERTUNGEN STEIGERN DAS BUCHUNGSVOLUMEN
  18. 18. Bessere Bewertungen Noch mehr Besseres Buchungen ListingNoch besseres Mehr Listing Buchungen Höhere Conversion
  19. 19. THESE 2:BESSERE BEWERTUNGEN STEIGERN DIE AVERAGE RATE
  20. 20. Preis Belvedere (360/8.2) Waldeck (350/7.6) Schweizerhof (270/8.4) Edelweiss (256/8.5) Online Review Rating Bellevue (200/7.8) Mein Hotel (200/8.0) Park (186/8.6) Europe 180/7.6) Terrace(130/7.5)
  21. 21. Preis Belvedere (360/8.2) Waldeck (350/7.6) Schweizerhof (270/8.4) Edelweiss (256/8.5) Online Review Rating Bellevue Mein Hotel Mein Hotel (200/7.8) (200/8.0) (200/8.4) Die Bewertungen Park werden besser (186/8.6) Europe 180/7.6) Terrace(130/7.5)
  22. 22. Preis Belvedere (360/8.2) Waldeck (350/7.6) Schweizerhof Die Rate kann (270/8.4) gesteigert werden Mein Hotel (260/8.4) Edelweiss (256/8.5) Online Review Rating Bellevue Mein Hotel (200/7.8) (200/8.0) Die Bewertungen Park werden besser (186/8.6) Europe 180/7.6) Terrace(130/7.5)
  23. 23. WAS MACHT MAN, WENN MAN AN DER LEISTUNG KURZFRISTIG NICHTS ÄNDERN KANN?
  24. 24. Preis Belvedere (360/8.2) Waldeck (350/7.6) Schweizerhof (270/8.4) Edelweiss (256/8.5) Online Review Rating Bellevue Mein Hotel (200/7.8) (200/8.0) Der Preis wird Park gesenkt (186/8.6) Europe 180/7.6) Mein Hotel (179/8.0) Terrace(130/7.5)
  25. 25. Preis Leistung
  26. 26. Preis Leistung
  27. 27. Preis Belvedere (360/8.2) Waldeck (350/7.6) Schweizerhof (270/8.4) Edelweiss (256/8.5) Online Review Rating Bellevue Mein Hotel (200/7.8) (200/8.0) Die Bewertungen Der Preis wird werden besser gesenkt Park (186/8.6) Europe 180/7.6) Mein Hotel (179/8.4) Terrace(130/7.5)
  28. 28. WIEVIEL IST DER WERT EINES INDEXPUNKTES ?
  29. 29. Wert pro Kosten,0.1 Punkte 0.1 Punkte
  30. 30. «ONLINE-BEWERTUNGEN SIND DAS WICHTIGSTE MARKETINGINSTRUMENT» Jürg Schmid, Ferientag 2012
  31. 31. BRAUCHEN WIR NOCH HOTELSTERNE?
  32. 32. Kosten pro Kosten, Stern 0.1 Punkte
  33. 33. ?
  34. 34. STERNE SIND WICHTIG!
  35. 35. ? ABERWER VERGIBT NUN DIE STERNE?
  36. 36. ?
  37. 37. DER GAST!
  38. 38. Takk so mykke Dankeschön Merci beaucoup Gracias GrazieWilhelm K. WeberPartnerSHS - Swiss Hospitality Solutions AGTel: +41/78 670 2007eMail: w.weber@swisshospitalitysolutions.ch

×