This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com

2. Social Media Revolution 2
The GOOGLE TRUTH FOUND HERE
Social Media Revolution 2

3. House Keeping | Agenda |
Tweetchat.com
Send out http://tweetchat.com/room/FPE10|
Remember the hash tag is how
you join the conversation #FPE10
What is an Evangelist?
Who we are?

5. VP of Marketing
Derrick

6. Derrick T. Spruiell
Christian, Husband and Father
Infopreneur, Internet Marketer
Publishers, Traffic Strategist
will

7. Does anyone not have a
Facebook account?
Who does not have a Fan
Page?
Who’s not sure?

8. Receive some great information that will help
you understand Facebook at a deeper level
Receive some step by step information that
will show you how to perform some critical
task on how to use Fan Pages to Market Your
Business
Meet some people of like mind set and create
some new joint venture opportunities that
will surprise you if you remain open

9. Someone TWEETOUT we’re underway! #fpe10
Oliver Wendell Holmes

10. Now tell us, which percent matches your action?

11. Your mind will only accept as much as your
bottom will allow (25 minute segments)
Be thoughtful we have a large spectrum of
skillsets and will try to add value for
everyone at each level
You will hear some information repeatedly
to drive important points home
If you say that you will not use social
media consider that your biggest
competitor is sitting in the back of the
room.

12.  An excited brain learns best!
 What you emotionalize with your
RAS will start to show up more often
because you have excited your RAS
to look for it.
 Want a red car? I mean really want a
red car? They’ll start to show up
more often by default.
 So why not use this tool on purpose?
 Decide that you want new actionable
ideas from this seminar. Then get
excited that they are coming and
you’ll be ready to catch that WOW!
idea and run with it.

14. Nothing is actually free | Time | Mental Creativity
Miniature landing page or micro blog.
It’s very active and with every fan page update every fan
receives a message from you.
180 people (avg # of friends on Facebook) see your
message and the viral nature of fan pages means that
each of their friends see the same update. Then their
friends might see it and their friends might see it.
Easy to set up and Google LOVES them.
Fan Pages serve as the interface between your solution
and the client

15. ( What’s your policy?)

16. Triangle of Trust

17. 1. Affiliate Products will allow you to market
and promote their turn key productions to
your FAN’S ex. Clickbank (ITS FREE!)
2. Sell your own products and services to
targeted groups and individuals based on
your key word research from Groups,
Interest, Likes and Ads
3. Promote Webinars and Seminars like the one
your at right now. Go Evangelist!
4. CPA offers | Click Per Action offers where you
get paid to give away a companies
merchandise when people take the desired
action of signing up for something. Receive a
new iphone or an ipad!

18. LEARN TO GIVE AWAY ITEMS LIKE IPHONES,
WEIGHTLOSS PRODUCTS AND PROFIT
Top 7 Cost Per Action (CPA) Affiliate Networks
1. Commission Junction | 2. Amazon Associates |
3. AzoogleAds | 4. Google Affiliate Network
5. Clickbooth (software) | 6. OneNetworkDirect (software)
7. ClickBank – Sell products from biggest digital market place.
ClickBank is largest market place for selling digital products from
eBooks, software to online services. You can earn up to 75%
commission selling products.

19. + Over 6 billion fans were created so far

22. posting

23. We have created a partnership with our friend
Tom. Tom is a an expert in showing you How
You Can Make Facebook Work For You – Not
Against You! So for a limited time we would
like to offer Tom’s tested and proven strategies,
taken straight from the real world experiences
of the most successful businesses ever to use
Facebook to make money
and capitalize on Social Media
Marketing.

24. Fan Page Share
Fan Page vs Group
Things To Consider
Best Practices
Action Plan

25. Fan Page Share
Be around since the fall of 2007 – So don’t worry your
not an early adaptor you and your rival are both
learning this at the same time
Fan is short for FANATIC = a person with an extreme
and uncritical enthusiasm or zeal
Fan pages are all about building business relationships
and networks of like minded people around your
product or service to create enthusiastic people that
KNOW, LIKE & TRUST you
So let’s build 1!
Derrick

26. Facebook Fanpage
Creating a Facebook Fan pages
in few a clicks

33. Fan Page vs Group
Facebook created Fan Pages and
Groups to respond to Myspace’s
platform

34. Fan Page vs Group
….ultimately keeping consumers
informed

35. Fan Page vs Group
Pages and Groups have always
been Facebook’s destinations for
business

36. Fan Page vs Group
….while pointing individuals
toward profiles

37. Fan Page vs Group
In the beginning, companies
setup both Pages and Group to
see how consumer would react

38. Fan Page vs Group
Pages evolved to more of a
business profile

39. Fan Page vs Group
Groups migrated toward
individual to expressing
themselves and placing users in
closed communications

40. Fan Page vs Group
Today, most companies create
fan pages and monitor groups

41. Fan Page vs Group
Creating A Successful Fan Page

42. Fan Page vs Group
Creating Successful Fan Pages
Development Custom Tab for Custom Tabs
Don’t Let New Land on the Wall

43. Fan Page vs Group
Creating Successful Fan Pages
Create an Unique Page Image
Integrate Applications To Increase Engagement

44. Fan Page vs Group
Creating Successful Fan Pages

45. Fan Page vs Group
Creating Successful Fan Pages
Join the Conversation, it’s NOT Optional Anymore
Publish Interested and Relevant Content

46. Fan Page vs Group
Creating Successful Fan Pages
Repost comments by other users
Update Regularly

47. Fan Page vs Group
Creating Successful Fan Pages
Post and Tag Users on Photos and Videos
Leverage the Power of Facebook Events

48. Fan Page vs Group
Key differences of Fan Page and Group
All content on fan pages get indexed by Google (including live searches),
whereas indexed content on groups is limited, if any
More activity gets pushed to fans’ New Feeds from pages than from
groups users are member of
Fan pages allow the additional of apps that provide much customization
potential
Fan pages offer the potential for unlimited fans that admins can message
en masse via updates – a group has max of 5, 000 members

49. Fan Page vs Group

50. Fan Page vs Group
3 Types of Groups
Open : Anyone can view the group and content and anyone can join
Closed : (default) Invite-only, though anyone can view and read some
content
Secret : Invisible to everyone except members; these type of groups are
not findable in a search. You have to be invited to know it exists.
Secret groups are ideal for family members. Some companies use as their
intranet (in-house internet)

51. Fan Page vs Group
Final Thoughts on….Facebook Fan Group
Groups are an effective opportunity for companies that want to
communicate exclusively with premium customers, sales targets, so on…..
If you have good reason to exclude or qualify users, start a group
If you want invite “fanatics” to be a part an exclusive-members ONLY club

52. Fan Page vs Group
Final Thoughts on….Facebook Fan Pages
Fan Pages allow the same type of interaction as group with more options
for customization and personalization
Fanpages are for real entities to broad great information to fans in an
official, public manner
Fan pages are visible to unregistered people and are indexed by search
engines. This makes pages an important element for reputation
management and search engine optimization (SEO) campaign.

53. Fan Page vs Group
Study Shows Impact of Facebook Fan Pages
“Facebook changed customer behavior for the better [...] Though they spent about
the same amount of money per visit, they increased their store visits per month
after becoming Facebook fans and generated more positive word of mouth than
nonfans. They went to Dessert Gallery 20% more often than nonfans and gave the
store the highest share of their overall dining-out dollars.“

54. Fan Page vs Group

55. Facebook Group
Creating a Fanbook Group
in 3 minutes or less

64. Things To Consider
Name – You have 75 characters available including
spaces
Representing your large company or direct sales fan
page by using company’s name – could cause your
account to be close by pulling their rights
Use descriptive keywords with business for SEO –
separate with “|” pipe symbol

65. Things To Consider
Mini Profile Box – “Write Something About Yourself
Only have 196 characters
Make sure you include the http:// in front of your web
address to make it is a live link
80/20 posting rule – 80% Great Content – 20% self
serving
Using the @ (no space) to link person with the post –
then type your post

66. MARKETING
Social networking and micro-blogging web service
Post Facebook Fan Page URL via Ping.fm
Ping.fm was created with the intent of making it as
easy as possible to post updates to multiple social
networking sites simultaneously. The idea came about
when creators were updating status messages with
micro-blogging sites Twitter and Tumblr. The idea of
posting the exact same information in two places
seemed a bit tedious, so Ping.fm was born.

67. MARKETING
Mobile Marketing Strategies
Now People Can Join Your Facebook Fan Page via
SMS/Text Message
You can incorporate this method with your offline
advertising. Have a local radio spot? Tell your listeners
to text “like username” to 32665, where “username”
is the part of your Facebook Page’s URL that follows
facebook.com/username.

68. MARKETING
Offline Marketing Strategies
Direct Mail driven traffic to Facebook Fan Page via
SMS/Text Message
One of direct mail's biggest advantages is its ability to
make personal one-to-one contact with your prospect.
Create a call to action for the prospect to join your fan
page via text message for coupons or discounts
Now Will is coming back to talk with you about some Best Practices

69. Best Practices
Ladies who are married or people with widely used nick names you can add it.
Very important because everything is based on keyword searchability.

72. Best Practices
Learn to back up your facebook account.
Do it now! Remember you don’t own any of the information on facebook and your
rival can do something like report you for spam and get you banned. Have your
data backed up so you don’t lose out.
#4 Registration and Account Security (This one gets most people.)
Facebook users provide their real names and information, and we need your help
to keep it that way. Here are some commitments you make to us relating to
registering and maintaining the security of your account:
You will not provide any false personal information on Facebook, or create an account for
anyone other than yourself without permission.
You will not create more than one personal profile.
If we disable your account, you will not create another one without our permission.
You will not use your personal profile for your own commercial gain (such as selling your
status update to an advertiser).
You will not use Facebook if you are under 13.
You will not use Facebook if you are a convicted sex offender.
You will keep your contact information accurate and up-to-date.

73. Best Practices

74. Best Practices
2 . Click Account Settings
Confusing cause it say’s
“learn more”
3. Click “learn more”

75. Best Practices

76. Best Practices
You will receive an email when your
archive is ready for download.
This may take a little while for us to
gather all of your photos, wall posts,
messages, and other information. We will
then ask you to verify your identity in
order to help protect the security of your
account.
Verify using photos, Why it’s not good to tag promotional flyer.

77. Best Practices

78. Best Practices

79. Best Practices

80. Best Practices

81. Best Practices
Clearing up some popular confusion:
1. From your personal page. Click the top right Home link, your post will into your
live stream on both your HOME & into the live stream on the Profile page. This
will be seen by everyone you’ve give permission to post.
2. From your profile page. Click the top right Profile link, IT DOES NOT GO INTO
THE LIVE STREAM of your home and profile page where everyone can see it. It
stays on top of your profile page, next to your picture until you post from your
the profile page next time. So choose those post more carefully because that
post will be seen first by all your visitors.

82. Best Practices
+ Don’t worry if you see that you’re the same information is
being entered in multiple places FACEBOOK uses something
known as the Edgeworth Algorithm.
+ Choose Your Top Friends. Instead of letting FB randomly
pick who your top friends are in your friends box. Now you
can decide who shows up and for how long. Your choice of
friends helps define who your are and what your business
stands for. Birds of a feather, flock together.
1. Go to your friends box >>> select the pencil (in the drop
down)
2. Choose the # friends to be displayed 6,9,12
3. Click the box that says “always on top”
4. Then begin typing the names of the first friend.
5. Save and close.

83. Best Practices

84. Action Plan
Must get your profile filled out properly. Everything is driven by
key words that turn into links
Same with starting at least 2 groups one that supports your
business and one of personal interest.
Try and make sure that 80% of your post is good content related
to your industry. 20% can be self promotion.
Put 2 or 3 of your WOW moments to use immediately and turn
your attention to FACEBOOK ADS…NEXT!
Get some help and save time and frustration
You must take action! Action + Implementation = SUCCESS!

85. PRICING
Special Pricing for Seminar Attendees –
Savings Promotion ends on December 15th
****************
For being apart of the Fan Page Evangelists launch,
we want to thank you for helping us make history.
We have put together a “thank you savings discount”.
This pricing is for ONLY the participants who were
present during the seminar.

86. Facebook Profile Banners
We can design a 200x600 vertical banner
that you'll use to replace your standard
photo, creating a nice advertisement in the
left sidebar. This can be used on both
personal Facebook profiles as well as
business fan pages and will appear on your
wall and info pages.
$79
Price after 12/15/2010 - $99

88. Facebook Landing Pages
We can also design full HTML
welcome pages for your Facebook
fan page. This means we can design
a full-page landing page that is just
like any other page on the Internet
and can contain graphics, actual text
(not just graphical text), videos,
clickable buttons, and text links.
A custom landing page let's you tell
new visitors to your Facebook page
who aren't yet fans what you do and
why they should click the "Like"
button and start seeing your posts in
their news feed. Studies show that a
landing page actually increases clicks
on the "Like" button by up to 25%.
$99.00
Price after 12/15/2010 - $129

89. Complete
Package
***********
Facebook
Landing Pages
and
Facebook
Profile Banners
$149.00
Price after 12/15/2010 - $199

91. Custom Designed
We can create custom tabs with images, links, videos,
audio, opt-in forms, contact forms, You Tube galleries,
Flickr image galleries, comment boxes, share buttons,
and more.

94. Custom Fan Pages
Half Price Special Savings for
Fan Page Evangelists
Community
$250
Price after 12/15/2010 - $500

95. Seminar and Coaching
We are looking for organizations and sales
groups that would like to experience our
seminar entitled “Using Facebook Fan Pages
To Market Your Business”. We will customize
the seminar to show your industry how to
GROW NOW!
(Some FREE slots still available. Restrictions apply. Call and get your group socially educated, motivated and inspired.)
• CUSTOM GROUP TRAINING
• PRIVATE TRAINING
• TELESEMINAR TRAINING
• 1 On 1 COACHING AND MENTORING PROGRAMS

96. “Like” Campaigns
Need numbers for your page? Let us
invite/suggest facebook friends to
join your facebook fan page or group.
Our fees depend on the number you
need and the number you need
depends on what your goal is.
You do know your goal, don’t you?

97. Partner Program
We value the power of our community. We
understand there are relationships we will
never be able to access unless we have help.
We believe your relationships have value and
we love to leverage them. Please join our
affiliate program. If you have any questions or
concerns, please do not hesitate to contact us
on Facebook.
http://facebook.com/fanpageevangelist.com

98. Action Plan
Must get your profile filled out properly. Everything is driven
by key words that turn into links
Same with starting at least 2 groups one that supports your
business and one of personal interest.
Go back and look at the 4 principle ways make money now!
Give me the WOW sign and connect with someone to see
what the possibilities could be.
If you have found any of this helpful please get on facebook
and friend us and post what you found helpful.

99. Wouldn’t you like to get FREE applications, how-to-videos and
content rich articles. Get over to Facebook and search for
FanPageEvangelist.com and “Like” us now.
Get your very own W.O.W Ball
for YOUR next meeting or event!

100. FanPageEvangelist@gmail.com
http://Twitter.com/FanPgEvangelist
http://FanPageEvangelist.com
http://on.fb.me/FanPageEvangelist
Or on Facebook search for FanPageEvangelist.com
“Like” our page and start receiving Facebook videos, how-to’s & applications.
Will Hall | 336.451.0242 Derrick Spruiell | 336.549.2231

102. What I learned

103. What I learned