This document discusses how the Ibotta app and in-app tiles can be leveraged to drive in-store sales. The key metrics shown are that the Ibotta app had over 6.6 million total impressions and a 0.53% click through rate for its in-app tiles. It also highlights that Ibotta newsletters had a 4.5% click through rate, with most redemptions coming from retailers like Kroger, Target, and Meijer. Basket sizes were shown to be larger at retailers like Sam's Club when people used Ibotta compared to when they did not.

1. LEVERAGING MOBILE TO DRIVE IN-STORE SALES!LEVERAGING MOBILE TO DRIVE IN-STORE SALES!LEVERAGING MOBILE TO DRIVE IN-STORE SALES!
IBOTTA OVERVIEW IBOTTA IN-APP TILE
EXCEEDED IBOTTA
AVERAGE OF .46%
DATE - 9/23 - 9/30
CASH BACK
With The Free Ibotta App
NUMBER OF
REDEMPTIONS22,069
TOTAL IN-APP IMPRESSIONS
6,640,307
TILE IMPRESSIONS
1,139,305
REDEMPTION RATE
27.6% TOTAL CLICKS
6,002 CLICK THROUGH
RATE
0.53%
ON-PACK STICKERS
188,000

2. LEVERAGING MOBILE TO DRIVE IN-STORE SALES!LEVERAGING MOBILE TO DRIVE IN-STORE SALES!LEVERAGING MOBILE TO DRIVE IN-STORE SALES!
IBOTTA NEWSLETTER REDMEPTIONS PER
RETAILER
EXCEEDED IBOTTA
AVERAGE OF 4.0%
16,028
CLICK THROUGH RATE
4.5%
KROGER 8,605 39%
TARGET 6,703 27.5%
MEIJER 1,235 5.6%
FRY’S 590 2.7%
GIANT 555 2.5%
TOTAL CLICKS
REDEMPTIONS BY STATE
TX 2,116 9.6%
GEORGIA 1,419 6.4%
MICHIGAN 1,323 6.0%
KENTUCKY 1,238 5.6%
OHIO 1,`183 5.4%
BASKET RING SIZE
SAM’S CLUB $321.60 206.53
WITH W/O
QFC $143.75 $77.83
RALPHS $133.62 $72.28
TARGET $132.13 $80.21
DILLIONS $150.96 $109.06