1. Sponsorship Proposal
August 23-24, 2017
Meadowlands Expo Center
Secaucus, New Jersey

2. Executive Summary
The World of the Latino Cuisine:
Food Products and Beverage Trade Show
Is the largest trade show in the food industry in the
United States dedicated to the Latino market. The show,
which commenced in 2014, has an outstanding record of
attracting the most important participants in the industry
who cater to the ever growing Hispanic market.
Our program design consists of a dynamic exhibit and
trade floor at the 65,000 square foot Expo Center,
concurrent educational sessions, top-shelf celebrity
chefs’ culinary demonstrations, and thousands in
attendance during the two days of the event.
Attendees include major buyers, supermarket chains,
independent retail establishments, and restaurant
owners, and all kinds of businesses serving the industry.
It is the largest gathering of Latino (a) business owners in
the Tri-State New York Metropolitan area.

3. Target Demographics

4. Facts about the Latino Market
 By the year 2040, Latinos are projected to
account for 30.2% of the total US
population (124 million) up from 16% in
2010 (2013 US Census Report).
 From year 2000 to 2012, the Latino
population rose 48% to 53 million. (2013
US Census Report)
 In 2012, Latino purchasing power
represented $1.2 trillion dollars, up from
$489 billion in 2000. (Selig Center for
Economic Growth)
 The average Latino household percentage
of income spent on groceries is 29% higher
than non-Latino households. (2013 NPD
Group Report).
Food Facts (2013 IRI report: “Changing
Demographics creates Major Changes in Food
Purchases”
 Salsa is the number one selling condiment
in the world, and outsells ketchup 2 to 1
 Tortillas outsell both hotdog and
hamburger buns combined
 Tacos and burritos are no longer
considered ethnic, and have become as
main stream as pizza and spaghetti to the
general American public
 Tortilla chips outsell potato chips

5. Show Attendees Demographics
By Race
74%
10%
10%
3% 3%
Latino(a) African American White Asian Other

6. Attendee Demographics
By Income
$200,000+…20%
$150,000-
199,000…55%
$100,000-
149,999…12%
$75,000-
99,999…8%
Less than
$75,0000…5%

7. Attendee Demographics
Type of Business
0
10
20
30
40
50
60
70
Owners Distributors Broker Restaurant

8. Photos Tell the Story
Discussing Pricing Making the Sale!

9. Busy Pavilions!

10. Marketing and Promotion

11. Messaging
Attributes of the Trade Show
We will use a consistent and integrated
message via all marketing channels to
emphasize the uniqueness of the event
Authentic
Our expo is organized and hosted by a legitimate organization
with an extensive history of service to the Latino population.
We are Latino and we know our market!
Exclusive
This is the only event of this nature on the east coast of the
United States. This is where the important players of the food
and beverage industry come to meet.
Premium
The audience is composed of high income individuals and
consists of the largest gathering of Latina (o) business owners in
the Tri-State New York Metro area.

12. Marketing Mix
• Website at www.latinofoodshow.com with updated
information about the Show and associated activities.
Sponsors will be showcased.
Event Site
•Targeted ads in dedicated industry publications to
commence six months before the event. Publications include
Abasto Magazine, Shelby/Griffin Report and Total Food
Service Magazine.
Print
•Messaging will be used to drive target audience to the show.
We will create brand exposure for event sponsors. We use
Facebook, LinkedIn, Youtube,Constant Contact and Twitter.
Social Media

13. Marketing Mix
Continued
Radio and Cable TV
• Will develop 30-second (targeted to our audience) spots in English and
Spanish for both Radio and Cable TV programs
• Radio and Cable TV commercials will be limited to business-oriented
programming

14. Marketing and Promo Schedule
Event Site
 Website at
www.latinofoodshow.com will be
updated with new sponsor
information as brands sign-up
Print
 Targeted ads in dedicated
industry publications
Social Media
 Integrated messaging in social
media targeting show audience
 Commencing 01/05/17 and
ongoing through the show date in
August, 2017
 Ad placement in monthly
publications commencing in May
to August, 2017
 Messaging creating brand
exposure in Facebook, LinkedIn,
Twitter, Instagram

15. Sponsorship Levels
and Benefits

16. Sponsorship Opportunities
 Please consider which Show Program Element will be of Most Benefit to You:
 Presenting, Premier, Corporate, Supporting, or Benefactor Sponsor
 Exclusive Sponsor of Celebrity Chefs’ Culinary Demonstrations

17. 2017 Trade Show Program Elements
 Exhibit Floor……………………………………………Up to 65,000 square feet
 2017 Exhibitor Goal…………………………………………160 Exhibit Booths
 2017 Attendee Goal…………………………………………4,000

18. Sponsorships Levels and Benefits
$25,000
Presenting Sponsor
 Premium corner exhibit booth 10’ X 30’
 Presentation of educational/promotional workshop
 Primary logo placement in all print, electronic and social
media
 Back page Full color ad in Trade Journal
 Prime recognition on all signage and banners
 Premium placement on Show website
 Grand Reception Sponsor
 Recognition in all press materials
 Press conference to announce sponsorship
 25 VIP Attendee Passes
$20,000
Premier Sponsor
 Premium exhibit booth 10’ X 20’
 Primary logo placement in all print, electronic
and social media
 Inside front cover full color ad in Trade Journal
 Premium placement on Show website
 Presentation of promotional workshop
 Recognition on all signage and banners
 Recognition in all press materials
 20 VIP Attendee Passes

19. Sponsorship Levels and Benefits
$15,000
Corporate Sponsor
 Listing in all print and electronic
media
 Exhibit booth
 Inside back cover full-color ad in
Trade Journal
 Premium placement on Show
website
 Opportunity to provide branded
premium item
 15 VIP Passes
$10,000
Supporting Sponsor
 Listing in all print and electronic
media
 Exhibit booth
 One page full color ad at Trade
Journal
 Opportunity to provide branded
premium item
 10 VIP passes

20. Sponsorship Levels and Benefits
$5,000
Benefactor
 Listing in all print and electronic media
 Full page color ad in Trade Journal
 One Exhibit booth
 Recognition in all signage and banners
 Placement of logo in Show website

21. Sponsorship of Culinary Demonstrations
$10,000
Exclusive Sponsor
 One Exhibit booth
 Exclusive promotion of your brand on stage via TV plasma promotions
 Showcase of your products on stage, banners and logos
 Utilization of your branded products in food preparation and recipes by
one or more of the participating chefs
 Listing in all print and electronic media
 Recognition on all signage and banners
 15 VIP Passes

22. Contact Us
William “Bill” Colón
Office: 973-273-0273
Cell: 201-401-0291
latinofoodshow1@gmail.com