3. These days …
The customer gives permission to be contacted
Profit is NOT more important than People or Planet
Customers seek experiences with brands,organizations, products
Social media are booming
Communication is OUT, conversation is IN
4. We believe that growth is the destiny of a company or organization
That’s why a distinctive business and strategy is the key to success
Only with a sound market and marketing strategy a company or organization
can create value for itself and its customers
Elica (italian for helix, propeller) helps you boost your plans and ideas to
the next level with the extra power you need to succeed
We develop plans and programs with and for you specifically
We share knowledge and experience and embed this in your organization
We think customer-centric and therefor can work across sectors, both in
B2C as B2B, because that’s where our experience resides
5. As in sports, one needs 4 intrinsic factors to succeed…
Talent to listen, understand, collaborate
Passion and persistancy to succeed
Fit with experience and knowledge
Dedication (and sweat) to get the work done
6. Simply because you deserve the best
We dive deeper and go the extra mile. We become one of your team and share
your dedication and commitment to succeed. We align the solutions with you and
your team to create commitment and engagement
We want to finish… first because we hate losing. Our process-oriented approach
warrants success. And we share success. In fact, we embed it in your organization
to make sure you’ll benefit after we’ve left the building
We know what we’re talking about because we have and share the experience
you need. We will tell you the truth as we experience it, even if you don’t like the
message. But in the end we will align and create one common view in the interest
of your company and its customers.
We don’t give up because that’s simply not our style. We commit ourselves to
deliver healthy business solutions and really make things happen. Nothing less,
rather more.
7. Sound experience in marketing
Willy Goddaert – over 20 years of marketing experience – has
worked in several positions in marketing and manages all
marketing mix elements in a demonstrable way. That’s why I
can extend your marketing power and bring your ideas and
ambitions to life.
Specialties are situated in the field in brand building, team and process development
and creative marketing initiatives, with particular expertise in – and passion for -
marketing health and wellness and personal care products through healthcare
professionals. Philips Sonicare and Philips Avent are two striking examples of strong
brands I successfully managed in the Benelux.
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9. MEDIC apporach to define marketing plan:
Mission & Objectives
Evaluation and actualisation of the mission and vision
Identifies strengths and weaknesses
Environmental Scan
Maps opportunities and threaths
Focusses on strategic markets and needs
Strategy Definition
Defines and monitors marketing and sales objectives
Defines strategies, tactics, programs and timing
Strategy Implementation
Allocates sales and marketing budget
Defines roles and responsibilities Control & Conform
10. Clarifying the purchase funnel identifies
opportunities to delight your customers
Awareness
Promise
Brand identity 2
Deliver Convince
Decide
Deliver
Customer Insights 2
Promise Use
Loyalty
Supporter
Purchase funnel Exceed
2
Delight
Advocate
11. Tracking and understanding customer experience is important
But it is difficult for companies to do
Map
the customer
& brand
The CEMenter tool deals with: Check Evaluate
Correct the
- Customer engagement Control touchpoints
- Employee engagement
- Monitoring customer experience
Improve Design
customer
experience & the
organization experience
12. Successfully design customer experience along touchpoints
and increase customer and employee engagement
Touchpoints are Touchpoints are about
Human, People
Interactive or Processes
Static Products