1.
STANDING OUT AS AN EMPLOYER OF CHOICE
Key Employer Branding
Strategies That Attract
Standout Talent
We’ve all heard about the global war for talent. But how do
you win it? WilsonHCG’s Fortune 500 Top 100 Employment
Brands Report defines the elements that make up a strong
employer brand and ranks companies based on their success
in each category. These best-in-class companies provide a
benchmark for effective employment branding tactics that
you can use to elevate your organization's employment brand.
HOW DOES YOUR COMPANY MEASURE UP TO PEERS IN YOUR INDUSTRY?
TECHNOLOGY
Ranked highly for career
pages, candidate experience,
accolades and corporate
social responsibility.
BANKING & FINANCE
Widespread use of
mainstream job boards, but
weak in other areas of
employment branding.
MEDIA &
COMMUNICATIONS
Highly rated for career
site content, social media
and videos.
RETAIL
Valued for strong career
site content, but suffers from
poor candidate and
employee reviews.
HEALTHCARE
Recruitment marketing
category strongly
represented, specifically
for pharmaceutical.
CONTACT US:
Info@WilsonHCG.com | 813.600.4303
*Source: 2014’s Forture 500 Top 100 Employment Brands
www.WilsonHCG.com/EBreport
© 2015 WilsonHCG
FORTUNE 500 TOP 5 EMPLOYER BRANDS
Based on the total number of points awarded
in each employer branding category, these
brands have risen above the rest.
59 / 100
61 / 100
63 / 100
64 / 100
69 / 100
THE KEY
ELEMENTS
OF A TOP
EMPLOYER
BRAND:
Step-by-step, these six
elements can be incorporated
into an employment branding
strategy. These steps are not all
weighted equally, and there are
no shortcuts to the top. But every step
will get you closer to the destination -
BECOMING AN
EMPLOYER OF CHOICE.
JOB BOARDS – 7 PTS.
Your brand profile on popular and specialist job boards
is important to ensure candidates are aware of you.
SOCIAL RESPONSIBILITY – 14 PTS.
Candidates value corporate social responsibility such as
veteran recruiting, green initiatives and diversity programs.
CANDIDATE EXPERIENCE – 21 PTS.
Peers share feedback on their hiring process experience,
and employees review their employment experience.
CAREER PAGES – 13 PTS.
Your website career pages should be easily accessible,
regularly updated and provide relevant information.
RECRUITMENT MARKETING – 20 PTS.
Job descriptions, company culture blogs, social media, email
campaigns and job fairs all contribute to employer brand.
ACCOLADES – 25 PTS.
Being recognized as a standout employer by
renowned top employment lists proves credibility.
Accolades
Recruitm
ent
M
arketing
Candidate
Experience
Social
Responsibility
CareerPages
Job
Boards
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